HomeMy WebLinkAbout2023-09-25 PRAC Agenda PacketMonday, September 25, 2023
5:30 PM
City of Fresno
2600 Fresno Street
Fresno, CA 93721
www.fresno.gov
Council Chambers (In Person and/or Electronic)
Parks, Recreation, and Arts Commission
Chair - Kimberly McCoy
Vice Chair – Jon Dohlin
Commissioner – Scott Miller
Commissioner – Mona Nyandoro Cummings
Commissioner – Harman Singh
Commissioner – Jose Leon Barraza
Commissioner – Kelly Kucharski
Commissioner - Laura Ward
Commissioner – Vacant
In Memory of Dr. Francine Oputa
Meeting Agenda - Final
Regular Meeting
September 25, 2023Parks, Recreation, and Arts
Commission
Meeting Agenda - Final
THE FRESNO CITY COUNCIL WELCOMES YOU TO CITY COUNCIL CHAMBER,
LOCATED IN CITY HALL, 2ND FLOOR, 2600 FRESNO STREET, FRESNO,
CALIFORNIA 93721.
PUBLIC PARTICIPATION – Public participation during Fresno City Council meetings is
always encouraged and can occur in one of the two following ways:
1) Participate In Person: Council Chambers, City Hall, 2nd Floor, 2600 Fresno Street,
Fresno, CA 93721
a) To speak during a City Council meeting in person: fill out a speaker card
(available in the Council Chamber) and place it in the speaker card collection
basket at the front of the Council Chamber. You may also approach the speaker
podium upon the Council President’s call for public comment.
2) Participate Remotely via Zoom:
https://fresno-gov.zoom.us/webinar/register/WN_WaTHhT4eQtul-Ae78KdwiA
a) The above link will allow you to register in advance for remote participation in
the meeting via the Zoom platform. After registering, you will receive a
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b) To speak during a City Council meeting while attending remotely: while in the
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screen. Then select “RaiseHand” at the bottom of the Participants window. Your
digital hand will now be raised. You will be asked to “unmute” when your name is
called to speak. You will not be visible via video and there will be no opportunity to
share your screen.
All public speakers will have up to 3 minutes to address Council pursuant to Rule No. 10 of
the Rules of Procedure for the City Council of the City of Fresno (available in the City
Clerk’s Office).
SUBMIT DOCUMENTS / WRITTEN COMMENTS - Pursuant to Rule 11 (c) of the Rules of
Procedure, no documents shall be accepted for Council review unless submitted to the City
Clerk at least 24 hours prior to the Council Agenda item be heard. Documents / written
comments related to an agenda item can be submitted by one of the following methods:
1) eComment – eComment allows the public to submit agenda related comments
through a website prior to the meeting. Submitted comments are limited to 1440
characters and will be a part of the official record.
Page 2 City of Fresno
September 25, 2023Parks, Recreation, and Arts
Commission
Meeting Agenda - Final
a) Submit an e-Comment by visiting https://fresno.legistar.com/Calendar.aspx and
selecting the “eComment” link.
b) e-Comment is available for use upon publication of the agenda and closes 24
hours prior to the meeting start time [pursuant to Rule 11(c)].
c) e-Comment is not permitted for Land use or CEQA items
d) The e-Comment Electronic User Agreement can be viewed at:
https://www.fresno.gov/cityclerk/
2) E-mail – Agenda related documents and comments can be e-mailed to the Office of
the City Clerk at least 24 hours prior to the agenda item being heard, pursuant to Rule
11(c).
a) E-mail the Clerk’s Office at clerk@fresno.gov
b) E-mails should include the agenda date, and the related agenda item number.
VIEWING CITY COUNCIL MEETINGS (non-participatory) - For your convenience, there
are several ways to view Fresno City Council meetings live:
1) City of Fresno website: https://fresno.legistar.com/Calendar.aspx (click “In Progress”
to view the live meeting).
2) Community Media Access Collaborative website: https://cmac.tv/
3) YouTube - City of Fresno Council, Boards and Commissions Channel:
https://www.youtube.com/channel/UC3ld83D8QGn1YBDw6aD5dZA/videos
4) Facebook: https://www.facebook.com/FresnoCA/videos
5) Cable Television: Comcast Channel 96 and AT&T Channel 99
Should any of the five viewing methods listed above experience technical difficulties, the
Council meeting will continue uninterrupted. Council meetings will only be paused to
address verifiable technical difficulties for all users participating via Zoom or in the Council
Chamber.
The City of Fresno’s goal is to comply with the Americans with Disabilities Act (ADA).
Anyone requiring reasonable ADA accommodations, including sign language interpreters,
or other reasonable accommodations such as language translation, should contact the
office of the City Clerk at (559) 621-7650 or clerk@fresno.gov. To help ensure availability
of these services, you are advised to make your request a minimum of three business days
prior to the scheduled meeting.
Page 3 City of Fresno
September 25, 2023Parks, Recreation, and Arts
Commission
Meeting Agenda - Final
Opening the meeting in memory of
Commissioner Dr. Francine Oputa
1. Call to Order
2. 5:30 P.M. Roll Call
3. Pledge of Allegiance
4. Approve Agenda
5. Approval of Minutes
Approval of the regular meeting minutes of August 21, 2023.ID 23-13475.-A.
6. Discussion: Subcommittee Reports:
6-A. Cultural Arts Plan:
6-B. Parks Master Plan:
7. Members Reports and Comments
8. City Administration and PARCS Staff Reports and Comments
9. Unscheduled Communication: Members of the public may address the
Commission regarding items that are not listed on the agenda and within the subject
matter jurisdiction of the Commission. Each person will have up to three (3) minutes
to present.
10. Workshops:
Workshop - City of Fresno New Citywide Dedicated Senior
Activity Center Phase 1 Outreach Summary Report.
ID 23-142710.
-A.
11. Discussion Items:
12. Hearings:
Hearing - Actions pertaining to the Expanded Access to Arts
and Culture Grant Guidelines:
1.Receive public input on the draft Expanded Access to Arts
and Culture Grant Guidelines.
ID 23-139312.
-A.
Page 4 City of Fresno
September 25, 2023Parks, Recreation, and Arts
Commission
Meeting Agenda - Final
2.Review and make recommendations from the Parks,
Recreation, and Arts Commission for the City Council’s
consideration and adoption of the Expanded Access to Arts
and Culture Grant Guidelines.
Hearing - Receive public input on allocations related to
Measure P, updates to the Parks Master Plan and Cultural
Arts Plan, and annual PARCS Department Budget and
Capital Improvement Plans.
ID 23-134812.
-B.
13. Adjournment in memory of Commissioner Dr. Francine Oputa
Upcoming Workshops, Discussion Items, and Hearings
Fall 2023
Workshop – Review of the Draft Parks Master Plan Technical Amendment
2023 Meeting Schedule
October 16, 2023 - Regular Meeting
October 30, 2023 - Regular Meeting
November 6, 2023 - Regular Meeting
November 20, 2023 - Regular Meeting
December 18, 2023 - Regular Meeting
Page 5 City of Fresno
City of Fresno
Staff Report
2600 Fresno Street
Fresno, CA 93721
www.fresno.gov
File #:ID 23-1347 Agenda Date:9/25/2023 Agenda #:
5.-A.
REPORT TO THE PARKS, RECREATION, AND ARTS COMMISSION
SUBJECT
Approval of the regular meeting minutes of August 21, 2023.
Attachments:
Draft Minutes for August 21, 2023 PRAC Meeting
City of Fresno Printed on 2/6/2024Page 1 of 1
powered by Legistar™
2600 Fresno Street
Fresno, CA 93721
www.fresno.gov
City of Fresno
Meeting Minutes
Parks, Recreation, and Arts
Commission
Chair - Kimberly McCoy
Vice Chair – Jon Dohlin
Commissioner – Dr. Francine Oputa
Commissioner – Scott Miller
Commissioner – Mona Nyandoro Cummings
Commissioner – Harman Singh
Commissioner – Jose Leon Barraza
Commissioner – Kelly Kucharski
Commissioner - Laura Ward
5:30 PM Council Chambers (In
Person and/or Electronic)
Monday, August 21, 2023
Regular Meeting
The Parks, Recreation and Arts Commission (PRAC) met in regular session in the
Council Chamber at Fresno City Hall on the date and time above written.
1. Call to Order
Vice Chair Dohlin called the meeting to order at 5:34 p.m.
2. 5:30 P.M. Roll Call
Commissioner Oputa arrived at 5:49 p.m.
Vice Chair Jon Dohlin, Commissioner Mona Cummings,
Commissioner Francine Oputa, Commissioner Harman
Singh, Commissioner Jose Barraza, Commissioner Kelly
Kucharski, and Commissioner Laura E. Ward
Present 7 -
Chair Kimberly McCoy, and Commissioner Scott MillerAbsent2 -
3. Pledge of Allegiance
Vice Chair Dohlin led the Pledge of Allegiance.
4. Approve Agenda
On motion of Commissioner Cummings, seconded by Commissioner
Singh,the AGENDA was APPROVED. The motion carried by the
City of Fresno ***Subject to Mayoral Veto Page 1
August 21, 2023Parks, Recreation, and Arts
Commission
Meeting Minutes
following vote:
Aye:Vice Chair Dohlin, Commissioner Cummings, Commissioner
Singh, Commissioner Barraza, Commissioner Kucharski and
Commissioner Ward
6 -
Absent:Chair McCoy, Commissioner Oputa and Commissioner Miller3 -
5. Approval of Minutes
5.-A.ID 23-1170 Approval of the regular meeting minutes of July 17, 2023.
On motion of Commissioner Cummings, seconded by Commissioner
Singh, the MINUTES were APPROVED. The motion carried by the
following vote:
Aye:Vice Chair Dohlin, Commissioner Cummings, Commissioner
Singh, Commissioner Barraza, Commissioner Kucharski and
Commissioner Ward
6 -
Absent:Chair McCoy, Commissioner Oputa and Commissioner Miller3 -
6. Discussion: Subcommittee Reports:
6-A. Cultural Arts Plan:
Commissioner Ward provided an update from the Cultural Arts Plan
Subcommittee: There are two upcoming community stake holders meetings
at the Fresno Arts Council.
6-B. Parks Master Plan:
There was no update from the Parks Master Plan.
7. Members Reports and Comments
COMMISSIONER WARD REPORTS AND COMMENTS: Received
feedback from community advocates that surfaces should be considered
when new parks are being constructed to set aside space for murals.
COMMISSIONER SINGH REPORTS AND COMMENTS: Assisted in
organizing a basketball tournament hosted by Jakara Movement. Discussed
potential to hold more tournaments in Fresno. Requested the number of
indoor/outdoot basket ball counts, and funding used for basketball in
City of Fresno ***Subject to Mayoral Veto Page 2
August 21, 2023Parks, Recreation, and Arts
Commission
Meeting Minutes
Fresno.
COMMISSIONER BARRAZA REPORTS AND COMMENTS:
Acknowledged PARCS staff for their hard work in implementing projects in
southeast Fresno, and tree planting in parks.
VICE CHAIR DOHLIN REPORTS AND COMMENTS: It rained and it was
less than ninety degrees in August.
8. City Administration and PARCS Staff Reports and Comments
PARCS DIRECTOR AGUIRRE REPORTS AND COMMENTS: Introduced
PARCS Department Program Manager Gaytan handling "Measure P". The
Cultural Arts Plan was adopted by Council, and the agreement with the
Fresno Arts Council WAS signed by all parties. Will issue a Notice to
Proceed to begin the grant guidelines. PARCS team was busy with outreach
for the senior center, held nine open houses, eight popup events, and six
events targeting seniors. By the end of the month the PARCS Department
will have 35 outreach events.
9. Unscheduled Communication: Members of the public may address the
Commission regarding items that are not listed on the agenda and within the subject
matter jurisdiction of the Commission. Each person will have up to three (3) minutes
to present.
Upon call, Kiel Lopez-Schmidt and Sarah Parkes addressed the
Commission. There were no other comments from the public.
10. Workshops:
10.-A.ID 23-1263 Scheduled Workshop for Commission Review and Input for the Measure P
2022 Annual Report pursuant to FMC Section 7-1509(e)(8).
The above workshop was presented by PARCS Department Program
Manager Gatyan.
Commission discussion on this item included: Participation and cost of
Aquatics program; Active Transportation Plan Implementation and visual
representation of recent improvements compared to past; Consideration of
trails accessibility compared to proximity; importance of “Measure P’s”
City of Fresno ***Subject to Mayoral Veto Page 3
August 21, 2023Parks, Recreation, and Arts
Commission
Meeting Minutes
financial aspect; audit comparison; Tower Theater investment; increased
neighborhood and community parks vs. regional parks; monitoring
non-residential visitors in parks; requested documentation of public safety
implementation; funds other than “Measure P”; park accessibility goals;
conflict zone markings; in-road bicycle facilities; proposal for clear
measurement; disparity and balance in park acreage; crimes reported in
annual report addressing safety and park partnerships added to the annual
report.
11. Discussion Items:
12. Hearings:
12.-A.ID 23-1171 Hearing - Receive public input on allocations related to Measure P,
updates to the Parks Master Plan and Cultural Arts Plan, and annual
PARCS Department Budget and Capital Improvement Plans.
The above hearing was called to order at 6:38 p.m.
Upon call, no members of the public addressed the Commission. There
were no other comments from the public or the commissioners.
The hearing closed at 6:39 p.m.
13. Adjournment
Vice Chair Dohlin adjourned the meeting at 6:39 p.m.
City of Fresno ***Subject to Mayoral Veto Page 4
City of Fresno
Staff Report
2600 Fresno Street
Fresno, CA 93721
www.fresno.gov
File #:ID 23-1427 Agenda Date:9/25/2023 Agenda #:
10.-A.
REPORT TO THE PARKS, RECREATION, AND ARTS COMMISSION
SUBJECT
Workshop - City of Fresno New Citywide Dedicated Senior Activity Center Phase 1 Outreach
Summary Report.
Attachments:
COF PARCS REPORT City of Fresno Senior Activity Center Report 092223 FINAL
PRAC Workswhop Presentation 20230925
City of Fresno Printed on 2/6/2024Page 1 of 1
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September 22, 2023
City of Fresno | Senior Activity Center
Outreach Summary & Assessment
1
Contents
Senior Activity Center Outreach Overview...……………………..…………………………....………2
Stakeholder Feedback ...............................................................................................................3
Idea Board Summary………………………………………………………………………….………..15
Engagement Summary .............................................................................................................16
Preliminary Recommendations .................................................................................................19
Conclusion.………………………………………………………………………….…………………...20
Appendices………………………………………………………………………….…………………...21
2
Senior Activity Center Outreach Overview
Social isolation and feelings of loneliness have a documented impact on health, particularly
among senior citizens. A recent study 1cited by the Centers for Disease Control and Prevention
(CDC) indicates that negative health outcomes from social isolation may rival negative health
impacts from smoking, obesity and physical inactivity. Ensuring senior populations have ready
access to social activities including fitness classes, dances, speakers, crafts and other activities
is essential to the holistic public health of a community.
With this in mind, the City of Fresno (City) is working toward building its first dedicated citywide
Senior Activity Center, which will serve as a one-stop -shop for senior citizens to engage with
one another through a variety of activities and offerings. The center will include at least 30,000
square feet to support programs and services. On Blackstone Avenue and Holland Avenue,
near Ashlan Avenue, the center will replace the former Vons building. Construction is expected
to begin in 2024. The new citywide Senior Activity Center will provide programs and services for
senior residents such as meal and nutrition programs, information and assistance, health and
fitness programs, wellness programs, recreation activities, and educational and arts programs.
As part of the planning phase for this project, the City implemented a robust community
engagement process via a series of open houses and pop-up events to obtain feedback for the
planning process and make sure residents’ voices were heard. This included providing feedback
on what programs and services stakeholders would like to see at this new community asset
when complete. Making sure the Senior Activity Center is designed to meet the needs of the
local community is essential to maximizing its benefits for local seniors. In addition to open
houses held in each City Council district and two hybrid open houses, a virtual comment board
and multilingual survey were available on the project’s website. Residents could also share their
feedback in person at the senior center’s outreach headquarters.
The following is a summary of feedback received throughout this outreach effort and a high-
level overview of recommendations based on feedback received. The feedback identified below
is an aggregation of all feedback received through a variety of channels, including via
handwritten comments cards at open houses, the project’s standalone website
(www.fresno.gov/seniorcenter) and surveys. Overall, 324 comment cards were received, 519
surveys were completed and 46 comments were posted to the website. Most questions were
formatted in a ‘select all that apply’ format, and respondents were also able to skip questions, so
total number of respondents per question may vary accordingly. Please note respondents were
able to select multiple responses to some questions, so the percentages reflect what
percentage of question respondents selected a particular choice. This means the total will not
always add up to 100%, as survey-takers were able to pick multiple choices for some questions.
Some questions had an “other” option, which allowed respondents to enter in their own thoughts
in an open box provided or the option to select more than one choice. A high-level summary is
provided following each chart, and the full responses are available as an appendix to this. Open
houses and pop-ups were conducted in July and August 2023.
1 https://www.cdc.gov/aging/publications/features/lonely-older-adults.html
3
Stakeholder Feedback
An online survey was launched in English, Spanish, Hmong and Punjabi to obtain feedback on
residents’ preferences for activities and facilities at the Senior Activity Center. This survey was
posted online on July 5, 2023, and concluded on August 31, 2023. The survey included 36
questions, the majority of which included the option to select all responses that applied and/or
enter a response in the ‘other’ field. Respondents were given the option to skip questions. The
survey was promoted extensively through social media and digital ads, at the open houses and
pop-up events, radio, newspaper and Peachjar, a communication tool used throughout Fresno
Unified School District. The following shows the responses received, combined with comment
card responses and a high-level overview of additional comments received, where applicable.
The full export of survey results and a summary of comment card responses are contained in
the appendices.
PROGRAMMING
While there was interest in most all options presented, the highest-ranking programs in each
category were:
Education Program
• Arts and crafts (knitting/crocheting/sewing)
• Technology classes (computer, smartphone, tablets)
Health and Nutrition Program
• Exercise (Zumba, yoga, walking)
Recreation Program
• Field trips (explore local towns, parks and historical sites and more)
Survey respondents were also asked their preferred time of day to attend classes and social
events. Respondents preferred morning programming (8-11 a.m.) for education (62%), health
and wellness (65%), and recreation (65%) programming. Respondents also indicated their
preference for programming during the week (61%, education; 63% health and wellness; 56%
recreation). In contrast, most respondents shared that they preferred to attend social events
during the week and weekends (47%).
SITE FEATURES
The highest-ranking site features were:
• Gym
• Community garden
• Swimming pool
• Computer lab
• Social hall
4
SURVEY DEMOGRAPHICS
The following questions were included as part of the survey to capture respondent
demographics. Respondents were given the option to skip any question.
Which city council district do you live in?
Survey respondents included residents from all seven council districts as well as county islands.
What is your age range?
The majority of survey respondents were aged 60 -79 (76%). Eight percent of participants were
under 55, 8% were over 80 and 2% preferred not to answer.
5
What best describes your race or ethnicity?
The majority of respondents identified as White (48%), followed by Hispanic or Latino (31%).
Seven percent identified as Black/African American, 6% identified as Asian, 4% identified as
American Indian or Alaska Native, 2% identified as Native Hawaiian or other Pacific Islander,
and 4% identified as other or preferred not to answer. The option to select Other was given to
respondents and those responses included: Indigenous, White/Asian, Polish, Armenian, Italian,
Anglo/Hispanic and Sikh.
Are you completing this survey yourself or on behalf of a friend or family member?
The majority of respondents (89%) filled the survey out for themselves, but approximately 11%
of surveys were filled out on behalf of a family member or friend.
6
INTERESTS AND PREFERENCES
Are you interested in becoming an active member of the new Senior Activity Center?
There is a high level of interest in being involved in the new Senior Activity Center with 76% of
respondents indicating they were very interested or somewhat interested. Fourteen percent
(14%) of respondents indicated they were neutral while 9% were not very interested or not at all
interested.
Do you currently participate in any City of Fresno senior services through PARCS?
The majority of respondents (81%) indicated they do not currently participate in any City of
Fresno senior services through PARCS. As stated in the survey demographics section , 8% of
individuals were not yet senior aged and did not currently participate in senior activities. This
likely accounts for some of the not applicable responses received here. For the Yes, or Other
answers received, many survey-takers wrote in which City of Fresno center they currently take
activities at (e.g., the Mosqueda Center). They also stated what classes they took, which
included multiple respondents stating they take tai chi, water aerobics and ceramics. Please
note that the original response options were not applicable and other response. No and yes
were added to these titles for clarity.
7
The NEW Senior Center will be located near Blackstone Ave and E Holland Ave in
Fresno. How often do you plan to visit the Senior Activity Center?
Most respondents (66%) indicated that they plan to visit the Senior Activity Center once a week
or more than once a week. Many respondents indicated that their participation will depend on
course offerings and activities, with Information Technology (IT) courses and special events
being referenced as preferred offerings. Many also stated they are interested in volunteering to
support the Senior Activity Center, including offering to help establish programs that may not yet
be offered to the senior community. Others indicated that their attendance will depend on
transportation choices that are available, since they live in other parts of the city.
What would most interest you at the Senior Activity Center?
Interest in activities is varied and comprehensive, but the majority of survey respondents (80%)
are interested in exercise classes. In addition, arts and crafts classes also ranked favorably, as
did social activities including dances and trips.
Similarly, comment card responses indicated a preference for exercise classes (68%), with trips
and technology classes also ranked highly.
8
How did you hear about the new Senior Activity Center?
Word of mouth through both social media (19%) and friends and family (20%) were the most
commonly chosen responses other than other answers. Among the other responses, many
heard about the Senior Activity Center through the Fresno Bee newspaper articles. Others
heard about it through word of mouth at centers where they currently do activities, Fresno
PARCS staff, social media groups and through Community Based Organizations (CBOs).
Which type of education classes are you most interested in participating in at the Senior
Activity Center?
Respondents indicated an interest in a variety of course offerings, with 57% preferring arts and
crafts. The second most popular category is technology classes (55%), which is corroborated by
respondents stating a preference for computer literacy courses as write in answers to other
questions in the survey.
Similarly, technology classes were the highest-ranking class type among comment card
respondents (60%) with arts and class ranked as the second most popular category (58%).
9
What time of day do you prefer to attend education classes?
More than 55% of respondents indicated they would prefer morning and afternoon options for
educational classes as shown above. Participants were asked to select up to two options.
When are you most likely to attend education classes?
Sixty-one percent shared they would prefer classes during the week, suggesting classes
scheduled Monday through Friday would likely draw the most participation.
Which type of health and wellness classes are you most interested in participating in at
the Senior Activity Center?
Responses here indicated a preference for all health and wellness classes, including health
screenings or clinics. The highest ranking (75%) health and wellness class is exercise (Zumba,
yoga, walking). Most comment card responses (68%) also indicated exercise as the preferred
health and wellness class type.
10
What time of day do you prefer to attend health and wellness classes?
Generally, the distribution of these responses are in tandem with responses received for the
education classes, so it seems to affirm an overall preference for morning (65%) and early
afternoon classes (54%).
When are you most likely to attend health and wellness classes?
Like the above, this distribution of responses matches the responses received for education
classes, indicating a general preference for classes during the week (64%).
Which type of recreation classes are you most interested in participating in at the Senior
Activity Center?
Social engagement via field trips was the most popular response with 58% responses in
addition to art classes with 53% responses. Gardening is the other most popular response with
49% responses followed by dancing with 36% responses. In addition to the above, other write in
responses included crafts like quilting and needlepoint, events like plays and concerts, food
11
trucks, mental health resources, cards and other games, and Qi Gong . Comment card
responses indicated a preference for field trips (64%), with Bingo as the second highest-rated
recreation class (63%).
What time of day do you prefer to attend recreation classes?
This mirrors prior responses for other activities at the Senior Activity Center, underscoring a
preference for morning (65%) and early afternoon (57%) activities.
When are you most likely to attend recreation classes?
This mirrors prior responses for other activities at the Senior Activity Center, underscoring a
preference for weekday (56%) activities.
Would you be interested in classes provided in a language other than English? If you
answered Yes, please indicate which language below.
A portion (37%) of survey takers are interested in classes provided in a language other than
English. If participants selected ‘yes’, the following questions allowed them to indicate which
language they preferred. The summary of those responses is included below for reference.
12
Continued from Above: Would you be interested in classes provided in a language other
than English? If you answered Yes, please indicate which language below.
Respondents are very interested in foreign language course offerings, with (80%) wanting to
take Spanish classes. In addition to the options above, other responses included, American
Sign Language, English for non-English speakers, French, Italian, German, Chinese, Japanese
and Mixteco.
Which types of amenities are you most interested in seeing at the Senior Activity Center?
A gym (44%), community garden (43%) and a swimming pool (43%) were the most popular
choices among survey respondents, with a computer lab, social hall, performance auditorium,
patio and game room being the other most popular choices. In addition to the above, other
responses included a dedicated art room, a space for seniors with Alzheimer’s or dementia
patients, a pétanque (lawn bowling) court, karaoke, an ice machine and a craft space for quilting
and needlepoint.
Comment card responses showed similar results with a computer lab (50%), social hall (50%),
community garden (49%), gym (49%) and swimming pool (48%) selected as the most desired
site features.
13
Which types of social events would you be interested in participating in at the Senior
Activity Center?
Respondents seem to favor an array of social events. Trips were again cited as the most
popular activity (64%), with Bingo (45%) and movie screenings and cultural events both at
(42%) being the most popular choices. Additional responses included pickle ball, dancing,
pétanque, art and writing activities. Respondents’ choices here were highly varied and
disparate, which is reflective of the unique needs of varied interests of any community. To
maximize engagement among all Fresno seniors, there is opportunity to appeal to as many as
possible by offering a wide array of social events.
What time of day do you prefer to attend social events?
Responses still favor the morning and afternoon (more than 54%), but there is more interest in
evening and night activities for social events compared to other offerings (51%). It is likely that
social events would have better attendance than other activities were they to be offered during
the later timeslots. Participants were asked to choose two options.
14
When are you most likely to attend social events?
Similar to the above, respondents seem more open to attending weekend social events,
although there is still also a strong interest in attending social events during the week. The
majority of respondents (47%) preferred both. Social events should likely be integrated
throughout the week—including weekends—with a focus on holding them in evenings and
nights to maximize engagement among seniors.
How do you plan to travel to the Senior Activity Center most often?
With most respondents (70%) indicating they will drive themselves, there is opportunity to
promote alternative modes of transportation to promote ease of access to all seniors. This could
include Measure C’s Senior Scrip program, remote access (via computer), dial-a-ride and other
public transportation services as described in the Recommendations section.
Is there anything else you would like to share with us?
Additional comments were varied but overall included some recurring themes and ideas. These
included:
• Ensuring an ADA-accessible facility and transit access nearby
• Having free or low-cost meals available for seniors onsite, or access to fresh produce via
an onsite community garden or reoccurring farmers market
• Including a place for donations for medical devices and other items for seniors
• Ensuring inclusivity with multilingual activities, such as Spanish language crochet and
needlepoint classes
• Including pickleball courts
• Having fitness classes and access to gym equipment
• Making sure the facility has what seniors actually want and not what people think they
want or need
15
• Ensuring safety of the site and adjacent transit access to ensure seniors feel safe
walking from their cars and/or the bus stop to the senior center
• Engaging with the local Indian community to ensure culturally inclusive activities and
offerings
• Including a resource center for roommate matching and finding someone to help around
the house
• Having music activities, such as concerts or workshops in different styles of music and
dances
• Ensuring additional senior centers are built, which is needed for a city of Fresno’s size,
underscoring the importance of intergenerational programming
Idea Board Summary
The City of Fresno launched a standalone website (www.fresno.gov/seniorcenter) to obtain
feedback on the project. This included an idea board where members of the public could leave
sticky note comments on a virtual board. A total of 46 comments were posted following the
launch of the site on July 5, 2023 . Feedback included:
EDUCATIONAL CLASSES
In addition to courses like foreign languages and crafts, feedback included pragmatic and
important educational classes, such as:
• Identifying the signs of elder abuse
• Understanding how power of attorney differs from director of care provider
• Safe driving courses
• Legal/financial assistance
• Support filing income tax returns
• Smart home demonstrations
MENTAL HEALTH AND WELLNESS
Access to mental health resources was raised by multiple individuals for the site. This included
access to therapy and additional resources targeted toward promoting holistic wellness among
seniors. With this in mind, educational courses could also be integrated into programmed
around identifying symptoms of depression and how to combat isolation to maximize mental
health support services for seniors.
For example, outdoor-oriented programming and field trips could also be included to combat
Seasonal Affective Disorder (SAD), a specific type of depression that tends to impact people in
winter. In addition, the City could work with Veterans organizations and other mental health
support organizations to help seniors with Post-Traumatic Stress Disorder (PTSD). PTSD is
also common among cancer survivors, so specific activities and events around this could also
help prevent isolation among senior populations.
MORE AFFORDABLE HOUSING
Several commenters were interested in the affordable housing being built nearby and/or
expressed an interest in there being more affordable housing adjacent the senior center.
PROGRAMMATIC RECOMMENDATIONS & SOCIAL EVENTS
These included daily morning coffee, Rock Steady Boxing (no contact boxing for people with
16
Parkinson’s), movie nights, field trips, cycling, dances, fitness classes, multicultural holiday
celebrations, sporting events in a large TV room and other opportunities to promote social
activities for local seniors. It was recommended the gym include onsite physical therapists or PT
aides to help seniors use the equipment appropriately.
FACILITY RECOMMENDATIONS
These included pickleball courts, a community garden, a TV room for sporting events, a
multipurpose room, ping pong tables, assembly hall for banquets and a full kitchen.
SAFETY AND ACCESS
Comments reiterated the importance of securing the local area and ensuring all seniors have
ready access via transit to the facility. Comments also expressed concern that the Senior
Activity Center would mean senior activities at other facilities like the Mosqueda Center would
stop.
Engagement Summary
The City of Fresno held seven in person open houses and two hybrid-virtual open houses in
July and August 2023. Interpretation of materials and translation services were available for
attendees in Hmong, Punjabi and Spanish. American Sign Language (ASL) interpretation was
also made available via community request. Meetings were advertised via a comprehensive,
multilingual ad campaign. To ensure a broad cross-section of community members were
reached, a comprehensive ad campaign was conducted in the weeks leading up to and during
the open houses. As detailed below, this included multiple daily English, Spanish, Hmong and
Punjabi-language radio advertisements with KOND, and KBIF. In addition, English and Spanish-
language print and digital advertisements ran in newspapers and on digital news sites, such as
Vida en el Valle, and the Fresno Bee.
PRINT ADS
Vida en el Valle (Spanish ad): 7/19, 7/26, 8/2
Fresno Bee: 7/16, 7/23, 7/30
McClatchy Digital Ads in Fresno Bee and Vida en el Valle (English and Spanish ads):
148,891 Impressions (July 16 – July 30th)
RADIO ADS
KBIF (Hmong language ad): 7/10, 7/11, 7/12, 7/13, 7/14, 7/17, 7/18, 7/19, 7/20, 7/21, 7/24,
7/25, 7/26, 7/27, 7/28, 7/31, 8/1, 8/2, 8/3, 8/4, 8/7, 8/8, 8/9, 8/10, 8/11, 8/14, 8/15, 8/16, 8/17,
8/18 (48 spots)
KBIF (Punjabi language ad): 7/8, 7/9, 7/15, 7/16, 7/22, 7/23, 7/29, 7/30, 8/5, 8/6, 8/12, 8/13
(18 spots)
KBIF (Lao radio ad): 7/10, 7/11, 7/12, 7/14, 7/17, 7/18, 7/19, 7/21, 7/24, 7/25, 7/26, 7/28, 7/31,
8/1, 8/2, 8/4, 8/7, 8/8, 8/9, 8/11, 8/14, 8/15, 8/16, 8/18 (24 spots)
Univision KOND (Spanish radio ad): 7/8, 7/9, 7/10, 7/11, 7/12, 7/13, 7/14, 7/17, 7/18, 7/19,
7/20, 7/21, 7/24, 7/25, 7/26, 7/27, 7/28, 7/31, 8/1, 8/2, 8/3, 8/4, 8/7, 8/8, 8/9, 8/10, 8/11, 8/14,
8/15, 8/16, 8/17, 8/18 (144 spots)
17
MEGA KMGV (radio ad): 7/8, 7/9, 7/10, 7/11, 7/12, 7/13, 7/14, 7/15, 7/16, 7/17, 7/18, 7/19,
7/20, 7/21, 7/22, 7/23, 7/24, 7/25, 7/26, 7/27, 7/28, 7/29, 7/30, 7/31, 8/1, 8/2, 8/3, 8/4, 8/5, 8/6,
8/7, 8/8, 8/9, 8/10, 8/11, 8/12, 8/13, 8/14, 8/15, 8/16, 8/17, 8/18 (72 spots)
KMJNOW (radio ad): 7/8, 7/9, 7/10, 7/11, 7/12, 7/13, 7/14, 7/15, 7/16, 7/17, 7/18, 7/19, 7/20,
7/21, 7/22, 7/23, 7/24, 7/25, 7/26, 7/27, 7/28, 7/29, 7/30, 7/31, 8/1, 8/2, 8/3, 8/4, 8/5, 8/6, 8/7,
8/8, 8/9, 8/10, 8/11, 8/12, 8/13, 8/14, 8/15, 8/16, 8/17, 8/18 (72 spots)
The Fox (radio ad): 7/8, 7/9, 7/10, 7/11, 7/12, 7/13, 7/14, 7/15, 7/16, 7/17, 7/18, 7/19, 7/20,
7/21, 7/22, 7/23, 7/24, 7/25, 7/26, 7/27, 7/28, 7/29, 7/30, 7/31, 8/1, 8/2, 8/3, 8/4, 8/5, 8/6, 8/7,
8/8, 8/9, 8/10, 8/11, 8/12, 8/13, 8/14, 8/15, 8/16, 8/17, 8/18 (66 spots)
K-Jewel (radio ad): 7/8, 7/9, 7/10, 7/11, 7/12, 7/13, 7/14, 7/15, 7/16, 7/17, 7/18, 7/19, 7/20,
7/21, 7/22, 7/23, 7/24, 7/25, 7/26, 7/27, 7/28, 7/29, 7/30, 7/31, 8/1, 8/2, 8/3, 8/4, 8/5, 8/6, 8/7,
8/8, 8/9, 8/10, 8/11, 8/12, 8/13, 8/14, 8/15, 8/16, 8/17, 8/18 (72 spots)
KYNO (radio ad): 7/8, 7/9, 7/10, 7/11, 7/12, 7/13, 7/14, 7/15, 7/16, 7/17, 7/18, 7/19, 7/20, 7/21,
7/22, 7/23, 7/24, 7/25, 7/26, 7/27, 7/28, 7/29, 7/30, 7/31, 8/1, 8/2, 8/3, 8/4, 8/5, 8/6, 8/7, 8/8, 8/9,
8/10, 8/11, 8/12, 8/13, 8/14, 8/15, 8/16, 8/17, 8/18 (72 spots)
Further, social media posts from the City of Fresno, PARCS Department and Fresno Council
members were posted to further promote the open houses among Fresno’s communities. A
third-party toolkit was prepared to be sent to community-based organizations and other groups,
which included draft posts to further promote these open houses. The information was shared
via email with more than sixty prominent community members and senior advocates including,
but not limited to the Parks, Recreation, and Arts Commission, Fresno County Library, Fresno
Senior Collaborative, Hidden Wealth Foundation, The Fresno Center, and Teague Community
Resource Center. The information was also made available in all City of Fresno PARCS
community centers and distributed by PARCS recreation staff.
ENGAGEMENT SCHEDULE
As indicated above, a series of open houses and pop -up events were held in person and
virtually in July and August throughout the City of Fresno. A table summarizing these events is
included below for reference.
Event Type Date Location or Event
# of
Responses
Received
Open House July 18, 2023 Hybrid/HQ 0
Open House July 19, 2023 Teague Community Resource Center 3
Open House July 25, 2023 Malloch Elementary School 4
Open House July 27, 2023 Hybrid/HQ 1
Open House August 1, 2023 Maxie L. Parks Community Center 3
Open House August 2, 2023 Kastner Intermediate School 8
Open House August 8, 2023 Mosqueda Community Center 28
18
Open House August 15, 2023 Lafayette Neighborhood Park 25
Open House August 17, 2023 Senior Activity Center Outreach
Headquarters 21
Pop-up August 9, 2023 Pinedale Community Center, during
Senior Hot Meal 8
Pop-up August 10, 2023 Ted C Wills Community Center,
during Senior Hot Meals 8
Pop-up August 15, 2023 Sierra Gateway Senior Residence
Lobby 19
Pop-up August 16, 2023 Oakmont of Fresno Lobby 4
Pop-up August 16, 2023 Inspiration Community Center, during
Senior Hot Meals 14
Pop-up August 18, 2023 Silvercrest Retirement Residence
Lobby 6
Pop-up August 21, 2023 Arbor Faire Lobby 5
Pop-up August 21, 2023 Vineyard CA Armenian Home Lobby 2
Pop-up August 22, 2023 Mary Ella Brown Community Center,
during Senior Hot Meal 6
Pop-up August 23, 2023 The Link Community Center, during
Senior Hot Meal 15
Pop-up August 23, 2023 Vintage Gardens Lobby 3
Pop-up August 23, 2023 Storefront - Fashion Fair 13
Pop-up August 24, 2023 The Fresno Center Lobby 47
Pop-up August 24, 2023 Senior Citizens Village, during Senior
Hot Meal 45
Pop-up August 25, 2023 Storefront - Fashion Fair 12
Pop-up August 29, 2023 Terraces at San Joaquin Gardens
Lobby 2
Pop-up August 30, 2023 Storefront - Fashion Fair 1
Pop-up August 30, 2023 Oak Park Senior Villas Lobby 4
Pop-up August 31, 2023 Teague Community Resources
Center 2
Leveraged
Event August 1, 2023 Mary Ella Brown, West Fresno Family
Resources Center Senior Food Drive 8
19
Leveraged
Event August 2, 2023 Local Advocates for Seniors,
Networking Lunch 2
Leveraged
Event August 3, 2023
Inspiration Park, Council District 1
Backpack Giveaway & "Movie in the
Park"
7
Leveraged
Event August 7, 2023 Maxie L Parks, West Fresno Family
Resources Center Food Drive 8
Leveraged
Event August 16, 2023 Sunnyside Library, Medicare and You
event 4
Leveraged
Event August 19, 2023 Senior Citizens Village, Senior Dance 19
Leveraged
Event August 24, 2023 Hidden Wealth Foundation, Senior
Bingo Night 28
Leveraged
Event August 24, 2023 Fig Garden Library, Senior Hour 12
Leveraged
Event August 25, 2023 Grizzlies Baseball Game, "Touch a
Truck" Night 33
Preliminary Recommendations
The below comprises a high-level summary of recommendations based on the feedback
received throughout this outreach process. This is not exhaustive and should be modified as
needed based on ongoing community feedback.
FACILITIES
Given the multifaceted nature of the Senior Activity Center, some elements of the facility’s
design should be adaptable and cater to a wide variety of senior interests. For example,
educational courses can be held in a library-type space or a classroom where arts and crafts
could also be offered. Similarly, a multipurpose room with a stage area could be used for fitness
courses and events, like dances, concerts, plays, watching sporting events, health screenings
or guest lectures. Smaller rooms could also be helpful for therapy sessions and other requested
activities where enhanced privacy is essential. Among standalone, dedicated facilities, a gym,
auditorium, pool, patio, pickleball courts and community garden were some of the more
frequently cited facility recommendations among seniors.
PROGRAMMING
Overall, there is a general preference for activities to be held earlier and during the weekday for
much of the programming. An exception is social events, where more respondents were likely to
prefer hosting these on the weekends and evenings in addition to weekdays. Overall, fitness
classes, arts and crafts, and educational classes were consistently highly ranked. Ensuring
inclusive events and multilingual course offerings in these fields will also be important. The City
20
can consider partnerships with multicultural community organizations for events and
programmatic offerings, including language courses for heritage speakers and multicultural
community events.
In addition, special events including field trips, dances, movie nights, and sports viewings were
also cited as priority activities at the center. The survey contained optional demographic
questions, and over 8% of respondents who completed the question pertaining to age identified
as under 55. Given this, we recommend conducting additional surveys leading up to and after
the Senior Activity Center launch among current seniors to maximize participation and ensure
offerings are in keeping with the current senior community’s wants and needs.
SAFETY AND ADDITIONAL CONSIDERATIONS
Feedback underscored the importance of promoting safety at the site and ensuring seniors feel
safe going to the center. In addition, ready access to the facility via ADA accessible transit will
be critical. To alleviate concerns around safety, the City could consider having onsite security
and someone on hand to walk with seniors to their vehicles or transit stops for safety if feasible.
Proactive communications regarding the continuation of senior activities at other community
centers should also be prepared to be responsive to feedback received.
COMMUNITY PARTNERSHIPS
This facility represents an opportunity to partner with numerous public agencies and community-
based organizations on various facets of the Senior Activity Center. From promoting
transportation resources to working with community partners for educational courses, these
could include:
• Transportation agencies, like Fresno COG, who administers Measure C’s Senior Scrip
Program, FAX and other transit agencies
• Senior advocacy groups, like the Fresno-Madera Center on Aging
• Legal CBOs, like California Rural Legal Assistance for legal seminars and educational
courses
• Domestic violence advocacy groups, like the Marjaree Mason Center
• Local hospitals like Community Regional Medical Center, Saint Agnes and Kaiser
Permanente and healthcare organizations for health screenings, among others
• Multicultural CBOs and advocacy groups like the Fresno Center, Interdenominational
Refugee Ministries and Fresno Metro Ministry, among others
Conclusion
The above represents a snapshot in time of stakeholder feedback regarding the Senior Activity
Center. To maximize engagement and utilization of the Senior Activity Center, fostering a
culture of two-way dialogue between seniors and PARCS will be essential to ensure
programming, social events and general facility offerings are in keeping with seniors’ evolving
needs. This could include ongoing surveys, having a comment box available onsite, monitoring
attendance of various activities and other strategies. In addition, regular engagement with senior
groups and CBOs throughout the City will help identify opportunities to enhance programming
and maximize engagement across senior populations. Ultimately, this will ensure Fresno’s
senior populations will have a gathering spot now and for generations to come.
21
Appendices
Survey Results & Comment Card Responses
Choice
Myself 455 89.04%
Friend 25 4.89%
Family member 31 6.07%
Answered 511
Skipped 5
Responses
Are you completing this survey yourself or on behalf of a friend
or family member?
City of Fresno Senior Activity Center Survey
City of Fresno Senior Activity Center Survey
Choice
Very interested 228 45.42%
Somewhat interested 155 30.88%
Neutral 72 14.34%
Not very interested 27 5.38%
Not at all interested 20 3.98%
Answered 502
Skipped 14
Responses
Are you interested in becoming an active member of the
new senior activity center?
City of Fresno Senior Activity Center
Survey
Choice
Not applicable 379 80.64%
Other Answers 91 19.36%
Ted Wills tai chi
Exercise classes, ballroom dance classes
tai chi, ceramics, crafts-beading
Water aerobics
Tai Chi classes at Senior Citizens Village and
Mosqueda Center
Turning Point Urista/County of Fresno
Turning point vista/county of Fresno
Chair Yoga, pickle ball
tsis paub
N/A
N/A
N/A
Food service
Meal service and exercise
Meal and exercise
arts and crafts, exercise, and meal services
zumba
Mary Ella Brown Center
NA
Filling in for someone
La fallet
Parke fallet
Helping people
Food and art
Na
Exercise and bingo
Na
Inspiration park
Inspiration center
Inspiration park
NA
Inspiration
Inspiration
Inspiration park
NA
No - Currently Tai Chi [REDACTED]
Exercise classes, Lunch, Visit
Balance class, Tai chi.
Responses
Do you currently participate in any City of Fresno senior services
through PARCS?
Home Meals
senior center
N.A.
Mosqueda Center
Waken Hreboies
Tai Chi E Most locations
Water aerobics - just started
mosqueda
mosqueda
n/a
Mosqueda
Mosqueda
mosqueda, village
Ballroom Dance Classes
TED C. WILLS
senior center, Pinedale & link centers
Ted C Willis
Ted C Willis
TED C WILLS
TED C WILLS
Ted C Willis
Ted C willis
TED C. WILLS, LINK, CAP
TED C. WILLS
TED C. WILLS
TED C. WILLS
pinedale
senior center
pinedale
Yoga/Pilates at Romaine
Mosqueda Center/Layfette
Fitness, Water aerobics
inspiration
inspiration park
inspiration, Paul Capricoglio
Wesley UMC Afterschool program
ADHC
Fitness
Mosquada Center
Mosqueda Senior Center
San Pablo
Mary Ella Brown
Mary Ella Brown
Exercise, Bingo, meeting people
Bingo, Ceramics, and Zumba
I go to 2 activity centers.
Everything
Exercise, Bingo, Parties
Exercise, Bingo, Parties
Didn't put place
I am
an active participant on the fitness program
at Mosqueda Center and Senior Citizen
Village on Butler.
home play ground
yoga + pickleball at Romain
Answered 470
Skipped 46
City of Fresno Senior Activity Center Survey
Choice
Once a week 136 27.81%
More than once a week 185 37.83%
Once a month 54 11.04%
Once every few months 46 9.41%
Other Answers 83 16.97%
Not a senior
Would depend on program
While I mifght not use the center IT knowledge is
critical for seniors to have in orderto stay
connected, Needs to be practical, info that would
be used to access critical services.
I'll be moving into Fresno in the nest year. I won't
know how much I'll visit the Senior Center until
I've visited it. I currently volunteer at the zoo
about 5 hours a week.
It won’t be for seniors it’s for public relations and
the wealthy, my bet not one thing the poor
resident needs, only make asshhole city
politicians look good.
It depends on the frequency of the activity(ies) I
get involved with.
Depends on what is offered
Depends on what is offered
I am a senior & have stage 3 cancer and limited
ability to help or attend. I believe in having this
senior center.
depends on what is offered
It will depend on what is offered at the center. I'd
visit a few times just to see if it is worth going .
Not a Senior but will visit when I am
Not sure. Depends if it has a suitable gym with
aerobic bikes & resistance machines
If program(s) interest me, I would attend more
frequently.
As needed to assist my elderly clients
Frequency would depend on what is offered.
it's location is so far away from southeast fresno
It depends on what is offered.
Responses
The NEW Senior Center will be located near Blackstone Ave and E Holland Ave in
Fresno. How often do you plan to visit the Senior Activity Center?
I am a senior and an active competitive archer. I
am a Level 4 Archery coach and an Instructor
trainer. I would enjoy participating in the
development of an Archery program for seniors.
Archery is a sport suitable for all ages. A well
presented course encompasses Mental
development while providing incremental physical
training.
Frequent depending on what will be offered.
i may be there once a week at times or once a
month, depending on my life and othe
appointments
I plan to visit weekly but until it opens and has
activities I don't know quite how to respond to this
question,
Varies, like to volunteer.
depends on what is available
It’s not close to my home.
Not sure since I am in northeast Fresno.
It depends on what the center offers.
no
never
Daily
N/A
if excepted
N/A
I am not a senior
for the opening
None
I do not know yet.
Everyday
not yet retired, maybe afterwards in a few years
I won't but I may take my senior family members
who do not drive.
Frequency depends on my schedule and the
schedule of the Senior Center
Special events. Or if I or a family member or
friend goes.
As often as I could safely get there without a car
Depends what it offers of course
no transportation
Already established at Mosqueda
I will check it out once it opens & see what it has
to offer
Dally
depends on interested items
Depending on the transportation
TOO FAR
NOT A SENIOR
NONE
Everyday
NOT SURE YET
everyday mon-fri
I Attend pinedale
Attendance will be dependent upon my interest in
the available activities.
Not sure yet. It will depend on what fits for me.
Depends on if there are things of interest. It’s
quite a distance from my house.
I’m not a senior but would like to give my input.
New to community
often if my schedule permits
Not sure
It would depend on activities offered.
not sure
Dépends on activities offered - music classes
would be great
Not once
Special programs
Volunteering
Possibly 2-3 times a month
Not sure yet
Not Interested in attending
Not interested
I am not yet a senior, and therefore had no plans
to visit. I do care about what services are offered.
Occasionally
Don't know
That area is dangerous for elderly people.. too
many drug addicts
Depending on activity
When I can get there
I am not old enough
depends on schedule of the center
NAS me depends;
not sure yet
Answered 489
Skipped 27
City of Fresno Senior Activity Center Survey
What would most interest you at the Senior Activity Center?
Choice
Health and Wellness: Exercise classes 397 80.04%
Health and Wellness: Cooking classes 232 46.77%
Health and Wellness: Nutrition classes 217 43.75%
Recreation: Sports 169 34.07%
Recreation: Activity leagues 138 27.82%
Recreation: BINGO 223 44.96%
Recreation: Ceramics 224 45.16%
Recreation: Arts 266 53.63%
Social events: Dances 194 39.11%
Social events: Holiday and cultural gatherings 213 42.94%
Social events: Trips 298 60.08%
Social events: Movie screenings 241 48.59%
Social events: Book club meetings 180 36.29%
Educational programs: Computer and tablet classes 259 52.22%
Educational programs: Job skills 91 18.35%
Educational programs: Science 146 29.44%
Answered 496
Skipped 20
Responses
City of Fresno Senior Activity Center
Survey
Choice
On the news 90 18.37%
On the radio 10 2.04%
A flier 38 7.76%
Door-to-door canvassing 3 0.61%
A public meeting 49 10.00%
Social media 94 19.18%
Family/parent/friend 100 20.41%
Other Answers 106 21.63%
The Bee
Fresno Bee digital
The Fresno Bee daily email
Fresno Bee
email
Fresno Bee
I was searching for available senior activities
in Fresno, and saw the press releases. At
present, I am going to Clovis Senior Center
but it's a long drive.
I heard about it from a liar and politician
The Business Journal
Fresno Bee online
digital Fresno Bee
Use to be on committee
work
Through my Senior Tai Chi class
Fresno Bee
I have been involved with the Senior
Collaborative Group requesting that Fresno
provides a Senior Activity Center for the City
i was emailed the link by Elizabeth Castillo
Program Manager-Senior Programs
Fresno Bee online
Por face book un anuncio que publicó
[REDACTED]
News paper
Fresno Bee
Bee
Fresno Bed newspaper
Fresno Bee Newspaper
confirmed by flier, social media , family/friend
From another senior friend
Responses
How did you hear about the new Senior Activity Center?
An email
Fresno State Retirees on Facebook
Fresno adult school scrolling
Park
Park Survey
Park & Rec Staff
On the news and from a family/parent/friend
Mary Ella Brown Center Staff
Maxie L Parks Center
door to door, public meeting, social media
work
Flier/public meeting/family
survey at community center
Peach Tree
Parke fallet
La Fayette park
Art inspiration
Inspiration park
PARCS
Inspiration
Inspiration
through Teague Community Center's notice
tai chi class
I work for PARC
Friend
Newspaper
searching online for senior activities
city of Fresno parks and recreation website
email
In Tia Chi Class at the Chavez School.
Ballroom dance class @ Fresno adult school
On the news, public meeting, and social media
The questionnaire
Mosqueda Center & Public Meeting
Community Senior Center
City of Fresno
mosqueda (here)
TED C. WILLS
seniors Centers attended
DROVE BY
senior center
pinedale sr
The topic of a new senior center was on the
agenda at a recent Fresno City Council
meeting viewed on YouTube.
Fresno Bee
Fresno Bee
sunnyside
Sunny side Library
Email from city council member, Tyler Maxwell
DHHSC Susan Coulter
Deaf agency
DHHSC
DHHSC
Silvercrest
My Residential Social Worker
SC Service Co
This Survey
Silvercrest Fresno
Newspaper
San Pablo Activity
At Mary Ella Brown
An instructor mentioned about the center
Mary Ella Brown Center
Vineyard Armenian California Senior Living
Home
Activity Center
The Link at Blackstone Center
The Link at Blackstone Activity Center
I am an active participant on Fitness Program
both at Mosqueda and Senior Citizen Village
library
library
fig garden
library
not legible
SGR II flyer
Sierra Gateway
Fresno BEE
Sierra Gateway
Fresno BEE
Open House
home play ground
Holmes Playground
Answered 490
Skipped 26
City of Fresno Senior Activity Center Survey
Choice
Educational speakers 200 41.49%
Legal/financial assistance 201 41.70%
Technology classes (computer, smart phone,
tablets)267 55.39%
Employment assistance 57 11.83%
Art and crafts (knitting/crocheting/sewing)275 57.05%
Science 104 21.58%
Foreign languages 133 27.59%
Writing class (poetry, creative writing, memoir)115 23.86%
Answered 482
Skipped 34
Responses
Which type of education classes are you most interested in
participating in at the Senior Activity Center?
City of Fresno Senior Activity Center Survey
What time of day do you prefer to attend education classes?
Choice
Mornings (8-11 a.m.)304 62.30%
Afternoons (12-3 p.m.)268 54.92%
Evenings (4-7 p.m.)124 25.41%
After 7 p.m.42 8.61%
Answered 488
Skipped 28
Responses
City of Fresno Senior Activity Center Survey
When are you most likely to attend education classes?
Choice
During the week 296 60.91%
Weekends 25 5.14%
Both (During the week and weekends)165 33.95%
Answered 486
Skipped 30
Responses
City of Fresno Senior Activity Center Survey
Choice
Cooking and nutrition 266 54.85%
Health and wellness education 240 49.48%
Health screenings or clinics 180 37.11%
Exercise (Zumba, yoga, walking)362 74.64%
Answered 485
Skipped 31
Responses
Which type of health and wellness classes are you most interested in
participating in at the Senior Activity Center?
City of Fresno Senior Activity Center Survey
Choice
Mornings (8-11 a.m.)309 64.92%
Afternoons (12-3 p.m.)256 53.78%
Evenings (4-7 p.m.)91 19.12%
After 7 p.m.37 7.77%
Answered 476
Skipped 40
Responses
What time of day do you prefer to attend health and
wellness classes?
City of Fresno Senior Activity Center Survey
When are you most likely to attend health and wellness classes?
Choice
During the week 304 63.73%
Weekends 23 4.82%
Both (During the week and weekends)150 31.45%
Answered 477
Skipped 39
Responses
City of Fresno Senior Activity Center Survey
Which type of recreation classes are you most interested in
participating in at the Senior Activity Center?
Choice
Gardening (drought tolerant, growing seasonal vegetables,
backyard composting)239 48.98%
Dancing (salsa, ballroom, line dancing)177 36.27%
Games (billiards, darts, shuffleboard)148 30.33%
Sports (lawn bowling, croquet, pickleball)140 28.69%
Art (watercolor, ceramics, scrapbooking)259 53.07%
Music (live DJ, listening sessions, performances)141 28.89%
BINGO 171 35.04%
Field trips (explore local towns, parks and historical sites and
more)282 57.79%
Other Answers 42 8.61%
Needlepoint
Volunteer. Psychology/mental health related education, senior
outreach
Mahjong, dominoes, bridge
Mature driver course
Tai Chi
Pickleball
sports but more active than croquet and pickleball - softball,
baseball, running, weightlifting, lap swimming
If classes could be done remotely via computer/tablet so those of
us at home could benefit and join in, that would be great. Also
explore.org has many worldwide animal cams available 24/7 for
viewing. Many schools provide these cams in classrooms. It
available for the public! I watch the grizzly bears at Katmai Nat'l
Park on 10 cameras, and the African cam ( it's nighttime there
when daylight here. Totally different to watch the cams LIVE - so
captivating and encourages discussion. All moderated by park
employees. Check it out!
A game room would be great for shooting pool, chess, checkers,
board games, and card games
Local history. Local culture. Local art.
Having a pool for seniors swimming and exercising in the water.
photography
Photography classes
A sensory space to learn of relaxing
movie screenings, food tours
all sound good consider budget
participatory music
Fitness and Archery classes.
Qigong, poetry/writing, educational-social.
Place to take grandkids
Responses
all sound good, consider budget
Bocce ball, tai chi
Cards, dominoes,
N/A
I would like cycling and walking activities. I like riding my adult
tricycle and walking but the roads in Fresno make is dangerous
for seniors to walk and cycle. I also enjoy aqua aerobics.
card games such as Bunco
Cards...Bridge or pinochle
Discount on 2-3 day trips
Local cultural events, plays, concerts and food trucks
pool activities
Acrylics, stained glass,
I would like classes on meditation/relaxation, Tai Chi, stress and
anxiety reduction, learning ways to deal with climate change.
Tia Chi
Weightlifting
Yoga
Teaching adults to read, open art classes with kids included like a
color group, and a farming group.
Everything
Aqua aerobics/swimming
Water aerobics at an indoor pool
sleep area
basketball, dodge ball
swimming- aqua aerobics
Sewing/Quilting
Performing music with other musicians
Diwali festivals, Hmong New Year, Peace Garden at Fresno
State, Shinzen Garden
1) Pickleball 2) Music 3) Field Trips
Answered 488
Skipped 28
City of Fresno Senior Activity Center Survey
What time of day do you prefer to attend recreation classes?
Choice
Mornings (8-11 a.m.)309 64.78%
Afternoons (12-3 p.m.)273 57.23%
Evenings (4-7 p.m.)120 25.16%
After 7 p.m.40 8.39%
Answered 477
Skipped 39
Responses
City of Fresno Senior Activity Center Survey
When are you most likely to attend recreation classes?
Choice
During the week 265 55.56%
Weekends 32 6.71%
Both (During the week and weekends)180 37.74%
Answered 477
Skipped 39
Responses
City of Fresno Senior Activity Center Survey
Would you be interested in classes provided in a language other than English?
Rating
Yes 167 37.03%
Not Applicable 284 62.97%
Answered 451
Skipped 65
Responses
City of Fresno Senior Activity Center Survey
If you answered Yes, please indicate which language below.
Yes
Answered 157
Skipped 359
126 80.25%
34 21.66%
25 15.92%
18 11.46%
Hmong
Punjabi
Tagalog
Spanish
City of Fresno Senior Activity Center Survey
Other, language option.
Other
ASL
TEST
American Slang
Italian
English for non-english speakers
American slang
French (#1)
French
American Sign LanguGe
Italian
french
Mixteco
Ingles
English
English
french
Japanese
ENGLISH
English for non-english speakers
english
ENGLISH
Italian
Pig Latin
French
ASL
French
French, German, Italian
American Sign Language
Sign language
ASL
ASL
Chinese
I think it is important to offer classes to fit our
population and best serve them
American Sign
American. sign language
sign language
Hindi
Answered 37
Skipped 479
City of Fresno Senior Activity Center Survey
Choice
Community garden 213 43.47%
Open green space for non-organized use 89 18.16%
Computer lab 186 37.96%
Lounge area 138 28.16%
Social hall 180 36.73%
Outdoor patio 162 33.06%
Game room 158 32.24%
Outdoor sports area 78 15.92%
Sports courts 85 17.35%
Library 146 29.80%
Gym 215 43.88%
Conference rooms 65 13.27%
Swimming pool 212 43.27%
Industrial kitchen 97 19.80%
Musical/theatre performance auditorium 164 33.47%
Other Answers 19 3.88%
A designated Art Room
An area specifically for people with Dementia
and Alzheimers-activites to strengthen brain
function like crossword puzzles, bingo, art
projects, listening to music and walking/exercise
Classrooms or activity rooms (like needlepoint)
Place to paint
Dog park/walking area for smaller dogs
Lunchroom for socialization over lunch.
Indoor walking path or track
Bocce courts
Relaxing sensory room
dance floor.
with stairs to walk in and out (for swimming
pool)
Insulated rooms large enough for 3-5 people
and their electric instruments to get together
and play loud music without making everyone
else crazy!
Indoor walking terrace
COOKING CLASSES
Ice Machine
Petanque court
Everything
Responses
Which types of amenities are you most interested in seeing at the Senior
Activity Center?
Karaoke
Sewing/Quilting room
Answered 490
Skipped 26
City of Fresno Senior Activity Center
Survey
Choice
Bingo 217 45.11%
Potlucks 181 37.63%
Receptions 71 14.76%
Trips 307 63.83%
Movie screenings 204 42.41%
Book club meetings 123 25.57%
Cultural events 200 41.58%
Health fairs 163 33.89%
Intergenerational programs 84 17.46%
Mentorship programs 83 17.26%
Other Answers 16 3.33%
Anything that relates to art and writing.
Dances like Contra dance, maybe Western
swing dances
Competitive sports like Pickle Ball
Dances
Mindfulness and healing space
Singing
Art & painting
Dances, concerts, performances, bicycle club,
lectures, seminars, art exhibits . . .
PAINTING, RIBBON MAKING, COOKING
STIR FRY, WOOD ART
nutrition
Dancing and music.
Music events, music lessons
Concerts, music events
Talent Shows
petangue, chess, musical activities
Musical performances
Answered 481
Skipped 35
Responses
Which types of social events would you be interested in participating in at
the Senior Activity Center?
City of Fresno Senior Activity Center Survey
What time of day do you prefer to attend social events?
Choice
Mornings (8-11 a.m.)257 53.99%
Afternoons (12-3 p.m.)264 55.46%
Evenings (4-7 p.m.)180 37.82%
After 7 p.m.60 12.61%
Answered 476
Skipped 40
Responses
City of Fresno Senior Activity Center Survey
When are you most likely to attend social events?
Choice
During the week 223 46.56%
Weekends 29 6.05%
Both (During the week and weekends)227 47.39%
Answered 479
Skipped 37
Responses
City of Fresno Senior Activity Center Survey
Choice
Drive myself 338 69.55%
Coordinate with friend or family member to drive me
75 15.43%
Ride the bus 93 19.14%
Carpool (coordinate with other participants visiting
the center)51 10.49%
Walk 33 6.79%
Cycle 31 6.38%
Rideshare (Uber or Lyft)17 3.50%
In need of transportation 45 9.26%
Other Answers 11 2.26%
Build a transportation system not another empty
blighted building!
Senior scrip taxi?
Remotely via computer and tablet
Handy Ride
Ride
getting dropped off by parents
FAX - handy ride
Cycle of there is indoor secure parking. Otherwise
drive.
My Care Provider
FAX
not sure
Answered 486
Skipped 30
Responses
How do you plan to travel to the Senior Activity Center most often?
City of Fresno Senior Activity Center Survey
Is there anything else you would like to share with us?
Response
Thank you for requesting input.
Me gustaría dar clases de tejido en crochet y agujas en español y de manualidades mi
nombre [REDACTED]
Would be interested in Tai Chi classes and indoor Pickleball courts.
Exercise trainer for seniors with knee, back & hip problems.
This project is wonderful, and a city our size needs and deserves it.
Hope you’ll take a look at Morro Bay’s Sr Ctr—so successful! Thanks!
Fresno seniors have been neglected for years. Please partner with community groups to
help support this project. Colorful, joyful and honor the elderly. Inclusive for ALL, not just
for some. Please make this place welcome. Paid staff Greeters at all events to
welcome everyone. Because this appears to be centrally located you may lose those
living outside of this area. Nothing political should transpire at this Community center.
Out of town trips
Please be sure to include parking for bicycles and adult trikes. Not everyone has the
ability or desire to drive a car. Please also work with the California Native Plant Society
on the landscaping for the facility and gardening classes.
How about including a cool cafe where folks can gather for coffee, food, performances,
art exhibits . . . The community garden is a great idea
I would like to suggest 2 other things. 1. A room to store donated medical items in
walkers, canes, potty/shower chairs.
2 I would like to teach card making/crafts. I have lots of top quality card making item to
use or donate.
1. income tax assistance programs in various languages
2. Cultural programs enabling participants to learn about another's history, food, music,
important holidays, art.
3. citizenship classes
You have "floped" with Senior Centers in the past and are the largest City in the State
without one. Previously, you cut funding and "dumped" us on FUSD to fund. Please
provide funding streams that are not subject to your budget axe first. Second, look at
other cities and how they treat Seniors and their center. You will learn a lot. Don't do
what you want, do what is best for us.
Seems to me this Center is being built for the Baby Boom generation who are just now
getting old enough that we won't be able to get out and about as much as we used to.
But our interests are not those of the older generation: bingo holds little interest for us,
but we can still get out our electric guitars and drums and play rock and roll songs and
dance along! Our tastes in music, the arts, and literature are different from the older
generation. How we perceive ourselves is much different from the older generation's
self-perception and will skew how (and if) the Center is used. The Center's spaces and
programs will need to accommodate that new and still-evolving self-perception. We're
not building this for our parents! Thanks for taking this on!
I think the "new" senior center will be very welcomed. I live in the Cal Vet, Fresno on
California & Marks and our activities budget had been drastically reduced.
I am looking forward to see what will be available here.
If you are in the downtown area would transportation be provided from the living facility in
the area so we seniors who are limited for transportation and will like to attend.
A venue for musicians to practice, jam or perform would be a tremendously beneficial
feature of the center.
This state of the art ONE senior center will not work in a city the size of Fresno. The
money should be invested community centers in neighborhoods where intergenerational
programming can build communities that will support seniors who may not always be
able to drive across town. I wasn’t able to find a city over 100000 that uses a model like
this. One class may hold 50 people how do you select who gets to attend? 5 per zip
code, age, language, income?
Please! Offer M-F meals: lunch for $2.50 PP, early dinner $5.00 PP, max of two guests
per person, $4.00 PP. All meal reservations must reserve a space one day prior. Offer
free bus service to/from center at designated pick-up locations in Fresno.
Another needed option for classes is learning how to navigate you own health care.
What type of coverage do I have, where can I use it? How do I advocate for myself at
the pharmacy?
Many seniors suffer from anxiety and depression from loosing loved ones, illness,
realizing we are getting old, loneliness, watching all of the problems our world is
experiencing, financial difficulties. It is important for us to learn how to cope in positive
and easier ways. It is important for the center to provide us with the right tools to do so!
Thanks to all involved on this project!!
I am really most interested in activities for active individuals.
i am a balllroom dancer, I would like to see a large room with a wood floor.
Have local musicians play as a clinic to different styles of music. Blues, Jazz, Country,
Rock, R &B
Senior need help!!
Would also be interested in opportunities to be on the "provider" side of things - maybe
teach a class, read or offer a lecture of some kind or even help with events.
Might also need to address mobility issues. I didn't see anything mentioning that.
Quite an opportunity you have here. I’m hoping this generation of old folks doesn’t ask
for bingo.
The senior center is a great idea, and should support health, curiosity, and connection.
Would like to see space to showcase senior artwork. Would like to hear local musicians
okay there.
I feel it is important that whatever activities offered at the center is what SENIORS really
want and not what others think they want or need. If you are going to offer fitness
classes, they should be in person and not using a TV. Instructors must be trained and
sensitive to their clients needs.
I live near highway city in Fresno. The bus system is not reliable. It’s costly for me to
drive back and forth. I would attend more often if transportation was easier.
I really am hoping there will be a pool so I could do aqua aerobics classes
I used to take classes at Manchester Center which were great. I hope to be able to do
something like those again at this new senior center.
I would hope that there would be a resource center for hiring help around the house,
roommate matching service and information to apply for programs, including those the
city has for home improvement for seniors.
I am a retired Federal employee (HUD/FHA) who has been active in nonprofits and
community development )and an acquaintance of your planner Sofia Pagalatos (sp?)).
By the end of August I will be phoning to inquire whether the SAC will have any kind of
advisory board or council where I might be of assistance to the City and the SAC. Larry
Roselle
Would like a place to access computer and print documents, especially for recertification
I would love to volunteer my time to teach sewing, quilting, crafting.
Weekly dancing with live music
Please reach out to the Indian community. These types of services are needed.
This facility needs to be in a location where seniors would feel safe
I have been participating in the Clovis Activity Center's program. I live in Fresno so I am
excited about the start of a similar program in Fresno. I am hopeful that the structure will
be similar if not superior!
First and foremost, something needs to be done about the bad element in that area. I am
familiar with that area as I take my pets to San Joaquin Veterinary Hospital across the
parking lot from the building which is designated for the center. There are always
homeless people sleeping nearby and there have been break-ins there. It's definately not
a place to be at night!!!!
I would like to see the center serve a low cost lunch.
I don't think any evening of weekend activities are appporpriate or would be financiallly
feasible.
Installation of solar panels to provide energy independence for the senior center.
Backup power systems, either solar batteries or diesel generator. Backup power is a life
safety issue.
TEST
The Clovis Senior Center is a good blueprint to use for Fresno senior center, I go to the
Clovis Senior Center and it is wonderful but it is a very long drive from where I live. They
have a great amount of variety in their activities, lots of events. I would be interested in
volunteering at the Fresno Senior Center if needed.
I’m really excited about us senior citizens having a dedicated center! I hope it will rival
the one Clovis has
Limited to driving during daylight hours.
An affordable gym option with aerobic bikes, etc., and resistance machines (without
paying apx $25/month) would be nice. Also a stand where one could buy (or just pour)
coffee, etc., either to drink after a workout or to drink while socalizing.
It's an exciting development and so much needed. Thanks
An annex discount center ( food & clothing.
Most seniors are on a fixed budget, the annex would be a great welcome. With top
brands.
A catalog online or in store of items not in store ( car tires, tools, tire shops senior
friendly- discounts.
Resources for government programs like Medicaid or social security
Having a DSS ABD Eligibility worker available or a direct phone line to the DSS ABD call
center available, blank county forms including IHSS forms available with a drop box or
county scanner available.
Please do not schedule trips to casinos. Gambling is a serious problem, especially for
people on a fixed income, and the casinos have their own busses. Please encourage live
music performances.
Having concerts like the Clovis Senior Center does would be great (with local
performers) - Or music jam sessions, maybe coordinating with groups like the Fresno
Folklore Society or the Bluegrass organizatIon.
Being relatively new to the area, and a senior with no friends here I'd like casual coffee
type hours just to meet folks and visit.
I live in the foothills and since discovering the CLOVIS sr center, proximity to this kind of
facility is growing in importance as I choose where to move as our present lifestyle
becomes more than we can handle. Besides the sr center though, I prefer Fresno to
Clovis so what happens with these plans may impact where I choose to spend my final
decades.
Please for the sake of those who use the building and for the surrounding neighborhood,
make this a beautiful building with beautiful grounds. My son lives in Lynnwood, WA and
I am astounded and envious of the community centers in Lynnwood and Shoreline. We
can have that here too, I'm sure.
Important factors would be safety and cleanliness. Was raised around the corner from
that site. Family moved a few years ago. Know of at least one incident of daylight
mugging on Blackstone after Blackstone and Ashlan became a busy hub, and noted
increase in prostitutes on Blackstone. Not sure whether that is still a problem, but as a
senior I would avoid area unless I knew it was very clean and very safe. Expect
neighbors will not like the idea. Presence of In-N-Out is a plus. Would the SJVH have to
leave? I hope not…lots of seniors have pets and need accessible pet care!
Thank you. So glad Fresno is finally getting something like this.
Need safe place to take grandkids to
We need to older adult meails (not specified in survey) as well as an office or spcare for
HICAP, OASIS, Legal Services, LTC Ombusman, caregiving support, a chapel or quite
room for lost fiend or families. SSA workers, veterans, and homeless advocates.
You could do a community garden with shadded area on the roof top of the center for
example. the LGBTQIA older adults and now solo agers.
It would be great to have a sound proof/insulated room for vets and others with PTSD to
go and avoid the loud bangs at 4th of July and New Year's
Special projects such as fund raising for the needy.
combine childcare center with the senior center
There is a great need for pickleball court for seniors. This is the one sport seniors can
do. City courts are taken over by younger, more serious players. Need a place for
seniors to play for fun and exercise, not competitive.
Fresno needs a warm water pool for exercise, especially for RA and arthritis suffers. The
only one I know about is through San Joaquin Rehabilitation Hospital so it is not
available except for inpatients or physical therapy orders.
no
I’m filling this out for my mother, who has a subset of dementia due to a traumatic brain
injury she sustained a few years ago. She lives in a small residence with full time
caregivers who care for her and the 5 other residents. She would only be able to go to
the senior center with me by her side. I hope your plan has it built in to accommodate the
presence of caregivers while seniors are participating in various programs at the center.
Me day, take the bus down the road.
The COF must ensure the safety of our seniors. It won't matter how nice it is or how
much is spent on it, if our seniors aren't safe to walk around outside the immediate area
around the facility.
I would like to see a handyman service for senior citizens. My sister who lives out of town
uses ne from a senior center. It is free or you can give a donation. Volunteers provide
the services.
It’s been very successful in Flemington , New Jersey.
I would bike if the roads were safer. Biking in Fresno is hazardous. I love public
transportation, but Fresno public transit is slow and unreliable.
Need transportation for seniors with walkers or wheelchair or just hard to get around not
stable enough to get on bus with out help I'm on social security and 72 years old
Answered 72
Skipped 444
City of Fresno Senior Activity Center Survey
Which city council district do you live in?
Choice
District 1 – Annalisa Perea 60 13.25%
District 2 – Mike Karbassi 55 12.14%
District 3 – Miguel Arias 44 9.71%
District 4 – Tyler Maxwell 50 11.04%
District 5 – Luis Chavez 49 10.82%
District 6 – Garry Bredefeld 25 5.52%
District 7 – Nelson Esparza 30 6.62%
Unknown 110 24.28%
I live in a County Island within the City of Fresno limits 45 9.93%
Answered 453
Skipped 63
Responses
City of Fresno Senior Activity Center Survey
What is your age range?
Choice
Under 55 40 8.13%
55-59 30 6.10%
60-69 178 36.18%
70-79 196 39.84%
80-89 35 7.11%
90 & older 3 0.61%
Prefer not to answer 10 2.03%
Answered 492
Skipped 24
Responses
City of Fresno Senior Activity Center Survey
What best describes your race or ethnicity?
Choice
American Indian or Alaska Native 21 4.35%
Asian 29 6.00%
Black/African American 36 7.45%
Hispanic or Latino 152 31.47%
Native Hawaiian or other Pacific Islander 8 1.66%
White 230 47.62%
Prefer not to answer 35 7.25%
Other Answers 11 2.28%
Indigenous
White/Asian
Polish
Human
armenian
armenian
mixed
Jupiter
Italian
Anglo/hispanic
Sikh
Answered 483
Skipped 33
Responses
9/1/23, 11:58 AM Senior Activity Center Comment Card Form
https://forms.office.com/Pages/DesignPageV2.aspx?prevorigin=Marketing&origin=NeoPortalPage&subpage=design&id=cuxOdRwJbkikBdiWq6CaTw4…1/3
Senior Activity Center Comment Card Form
1.Education
2.Health and Nutrition
324
Responses
00:46
Average time to complete
Active
Status
Educational Speakers 111
Legal/financial assistance 151
Technology classes (computer, s…196
Employment assistance 71
Art and crafts (knitting/crocheti…188
Science 77
Foreign languages 109
Writing class (poetry, creative w…109
Cooking and nutrition 194
Health and wellness education 167
Health screenings or clinics 162
Exercise (Zumba, yoga, walking)220
9/1/23, 11:58 AM Senior Activity Center Comment Card Form
https://forms.office.com/Pages/DesignPageV2.aspx?prevorigin=Marketing&origin=NeoPortalPage&subpage=design&id=cuxOdRwJbkikBdiWq6CaTw4…2/3
3.Recreation
Gardening (drought tolerant, gr…184
Dancing (salsa, ballroom, line da…150
Games (billiards, darts, shuffleb…130
Sports (lawn bowling, croquet, p…118
Art (watercolor, ceramics, scrap…155
Music (live DJ, listening sessions…148
BINGO 205
Field trips (explore local towns, …207
9/1/23, 11:58 AM Senior Activity Center Comment Card Form
https://forms.office.com/Pages/DesignPageV2.aspx?prevorigin=Marketing&origin=NeoPortalPage&subpage=design&id=cuxOdRwJbkikBdiWq6CaTw4…3/3
4.Site Features
Community garden 159
Open green space for non-orga…105
Computer lab 163
Lounge area 120
Social hall 162
Outdoor patio 145
Game room 163
Outdoor sports area 91
Sports courts 82
Library 152
Gym 158
Conference rooms 88
Swimming pool 156
Banquet kitchen/hall 143
Musical/theatre performance au…134
Classroom 122
Phase 1 Outreach Summary
Acknowledgements
Council District Offices
City of Fresno Senior Residential Communities
Teague Community Resource Center
West Fresno Family Resources Center
Fresno County Library System
The Fresno Center
Hidden Wealth Foundation
Fresno Grizzlies
Southwest Strategies
Senior Collaborative
PARCS Street Outreach Team
Other City Departments
Project
Description &
Background
Sustain the mental and physical health of the City
of Fresno’s aging population.
Goal:
Approach:
Ensure ready access to engaging and social activities
including fitness classes, dances, speakers, crafts and
other activities.
20 Community Centers – 9 senior program sites
Inspiration, Lafayette, Mary Ella Brown, Mosqueda, Paul “Cap” Caprioglio Center,
Pinedale, Senior Citizens Village, Ted C. Wills, The Link @ Blackstone
Project
Description &
Background
◦Estimated 63,0001 seniors in Fresno
◦CDC2 indicates negative health outcomes from social
isolation may rival smoking, obesity, and physical
inactivity
◦Dedicated, safe senior spaces
◦Unique facilities + opportunities for programming
◦Centrally located, easily accessible
Additional Public Need:
1https://www.census.gov/quickfacts/fact/table/fresnocitycalifornia/PST045222
2https://www.cdc.gov/aging/publications/features/lonely-older-adults.html
Project
Description &
Background
◦2022 – City of Fresno
purchases APN 42625317
◦FY2023-2024 – Design/
acquisition funding
allocated
Measure P, Category 2 –
$3,738,000
CBDG – $4,994,000
◦Summer 2023 – Phase 1
Outreach begins
Property Selected & Acquired
Holland Ave
Swift Ave Blackstone Ave
Phase 1 Outreach Implementation
Senior Center
Outreach
Headquarters
Online Website
Detailed Survey
+ Short Form
Comment Card
Open Houses
in all Districts
Pop-up and
Leveraged
Events
Advertisement Strategy
o Radio - 95.7 THE FOX, 99.3 K-Jewel, 940 KYNO,
La Buena 101.9, KBIF 900 AM Fresno,
580AM/105.9FM KMJNOW, 97.9 MEGA KMGV
o Digital Ads -Fresno Bee, Peach Jar, Vida en el
Valle
o Print Ads -FAX inserts, California Advocate,
Fresno Bee, Vida en el Valle
o Social Media - Facebook, Instagram
o Direct Mail - 0.25 mile radius from meeting
locations
o Community Center (20+) / Libraries (12)
o Ambassador Kits email distribution (60+)
Phase 1 Outreach Implementation
Senior Center
Outreach
Headquarters
Online Website
Detailed Survey
+ Short Form
Comment Card
Open Houses
in all Districts
Pop-up and
Leveraged
Events
o Launched July 5, 2023
o Opportunity for public to
provide comments
directly to staff
o Open Tuesday –
Saturday 10AM-7PM
o Continued into Phase 2
Phase 1 Outreach Implementation
Senior Center
Outreach
Headquarters
Online Website
Detailed Survey
+ Short Form
Comment Card
Open Houses
in all Districts
Pop-up and
Leveraged
Events
o Launched July 5, 2023
o Opportunity for public to
respond to survey +
leave ideas
o Continued into Phase 2
Phase 1 Outreach Implementation
Senior Center
Outreach
Headquarters
Online Website
Detailed Survey
+ Short Form
Comment Card
Open Houses
in all Districts
Pop-up and
Leveraged
Events
o 519 - Survey Responses
o 324 - Short-form
Comment Card
Responses
o 46 comments
Phase 1 Outreach Implementation
Senior Center
Outreach
Headquarters
Online Website
Detailed Survey
+ Short Form
Comment Card
Open Houses
in all Districts
Pop-up and
Leveraged
Events
7/18/2023 Senior Outreach Headquarters -
Hybrid/Virtual
7/19/2023 Teague Community Resources Center
7/25/2023 Malloch Elementary
7/27/2023 Senior Outreach Headquarters -
Hybrid/Virtual
8/1/2023 Maxie L Parks Community Center
8/2/2023 Kastner Intermediate School
8/8/2023 Mosqueda Community Center
8/15/2023 Lafayette Community Center
8/17/2023 Senior Outreach Headquarters
8/1/2023 Mary Ella Brown, West Fresno Family
Resources Center Senior Food Drive
8/2/2023 Local Advocates for Seniors,
Networking Lunch
8/3/2023
Inspiration Park, Council District 1
Backpack Giveaway & "Movie in the
Park"
8/7/2023 Maxie L Parks, West Fresno Family
Resources Center Food Drive
8/16/2023 Sunnyside Library, Medicare and You
event
8/19/2023 Senior Citizens Village, Senior Dance
8/24/2023 Hidden Wealth Foundation, Senior
Bingo Night
8/25/2023 Grizzlies Baseball Game, "Touch a
Truck" Night
8/24/2023 Fig Garden Library, Senior Hour
8/9/2023 Pinedale Community Center, during
Senior Hot Meal
8/10/2023 Ted C Wills Community Center, during
Senior Hot Meals
8/15/2023 Sierra Gateway Senior Residence
Lobby
8/16/2023 Oakmont of Fresno Lobby
8/16/2023 Inspiration Community Center, during
Senior Hot Meals
8/18/2023 Silvercrest Retirement Residence
Lobby
8/21/2023 Arbor Faire Lobby
8/21/2023 Vineyard CA Armenian Home Lobby
8/22/2023 Mary Ella Brown Community Center,
during Senior Hot Meal
8/23/2023 The Link Community Center, during
Senior Hot Meal
8/23/2023 Vintage Gardens Lobby
8/23/2023 Storefront - Fashion Fair
8/24/2023 The Fresno Center Lobby
8/24/2023 Senior Citizens Village, during Senior
Hot Meal
8/25/2023 Storefront - Fashion Fair
8/29/2023 Terraces at San Joaquin Gardens
Lobby
8/30/2023 Storefront - Fashion Fair
8/30/2023 Oak Park Senior Villas Lobby
8/31/2023 Teague Community Resources Center
7 In-person open
houses
2 Virtual/hybrid open
houses
9 Leveraged Events
19 Pop-up Events
38 Total Engagement
Opportunities
What Did We Hear?
Summary of Results
Demographics
Respondents were able to select multiple responses to questions, so the percentages reflect what percentage of question respondents selected a particular choice. This means the total
will not always add up to 100%.
Summary of Results
Programming and Site Features
Education
o Arts and Crafts (knitting/
crocheting/ sewing)
o Technology Classes
(computer, smartphone,
tablets)
Health and Nutrition
o Exercise (Zumba, Yoga,
Walking)
Recreation Program
o Field trips (explore local towns,
parks, and historical sites)
o Gym
o Community garden
o Swimming pool
o Computer lab
o Social Hall
o Morning + weekday
Programming: education,
health and wellness, and
recreation
o Weekend programming:
social events
Top Rated
Site Features
Top Rated
Programming
Preferred Programming
Days/Times
Preliminary Recommendations
o Early, during weekday – except large social
events
o Traditional programming still desired
o Multilingual/ Multicultural offerings important
o Community partnerships:
o Transportation agencies
o Advocacy groups
o Legal assistance organizations
o Domestic/Elder abuse advocacy groups
o Multicultural advocacy groups
o Flexible multi-use spaces
o Large gathering areas
o Emphasize safety and
accessibility
(transportation, mobility
challenges, other disabilities)
Facilities Programming
Next Steps
Schematic Design – In process
Phase 2 Outreach
o Review & provide feedback on schematic design
o Launches October 30, 2023
o Four Community Meetings (Oct 30 – Nov 10)
o Comment Period ends November 30, 2023
Design complete – April 2024
Construction procurement – summer 2024
Construction – fall 2024-summer 2026
Questions?
City of Fresno
Staff Report
2600 Fresno Street
Fresno, CA 93721
www.fresno.gov
File #:ID 23-1393 Agenda Date:9/25/2023 Agenda #:
12.-A.
REPORT TO THE CITY COUNCIL
SUBJECT
Hearing - Actions pertaining to the Expanded Access to Arts and Culture Grant Guidelines:
1.Receive public input on the draft Expanded Access to Arts and Culture Grant Guidelines.
2.Review and make recommendations from the Parks, Recreation, and Arts Commission for the
City Council’s consideration and adoption of the Expanded Access to Arts and Culture Grant
Guidelines.
Attachment: Grant Guidelines Template 9.21.23
City of Fresno Printed on 2/6/2024Page 1 of 1
powered by Legistar™
Fresno Arts Council
1245 Van Ness Ave.
Fresno, CA 93721
(559)237-9734
https://www.fresnoartscouncil.org
Page 1 of 22
ARTS AND CULTURAL ORGANIZATIONS
FUND
FUNDED BY MEASURE P
ADMINISTERED BY FRESNO ARTS COUNCIL
IN PARTNERSHIP WITH THE CITY OF FRESNO
PARKS, ARTS, AND RECREATION COMMISSION (PRAC)
GENERAL OPERATING AND PROJECT
SUPPORT GRANT GUIDELINES, 2024 -25
DEADLINE: TO BE DETERMINED
Fresno Arts Council
1245 Van Ness Ave.
Fresno, CA 93721
(559)237-9734
https://www.fresnoartscouncil.org
Page 2 of 22
TABLE OF CONTENTS
FRESNO ARTS COUNCIL INFORMATION ...............................................................................................4
WHO WE ARE: ......................................................................................................................................4
CULTURAL ARTS GRANT OVERVIEW ....................................................................................................4
MEASURE P ..........................................................................................................................................4
CATEGORY 4, MEASURE P ORDINANCE .......................................................................................................5
CULTURAL ARTS PLAN .............................................................................................................................5
CULTURAL ARTS PLAN VISION: ............................................................................................................................. 6
GOALS AND DESIRED OUTCOMES ......................................................................................................................... 6
ARTS & CULTURAL ORGANIZATIONS FUND .........................................................................................7
GENERAL OPERATING SUPPORT 2024-2025 GRANT GUIDELINES ...............................................................7
ELIGIBILITY FOR FUNDING .........................................................................................................................7
INELIGIBLE ORGANIZATIONS ................................................................................................................................. 7
ELIGIBLE ORGANIZATIONS ................................................................................................................................... 7
ELIGIBILITY REQUIREMENTS ................................................................................................................................. 8
TYPES OF GRANTS ..............................................................................................................................8
GENERAL OPERATING SUPPORT .................................................................................................................8
PROJECT SPECIFIC GRANTS .......................................................................................................................9
REQUEST AMOUNTS ........................................................................................................................ 10
GENERAL OPERATING SUPPORT ............................................................................................................... 10
FUNDING AMOUNTS ........................................................................................................................................ 10
PROJECT SPECIFIC GRANTS ..................................................................................................................... 10
FUNDING RESTRICTIONS ................................................................................................................................... 10
REQUIRED APPLICATION INFORMATION ........................................................................................... 11
Fresno Arts Council
1245 Van Ness Ave.
Fresno, CA 93721
(559)237-9734
https://www.fresnoartscouncil.org
Page 3 of 22
NARRATIVE QUESTIONS ................................................................................................................... 11
OVERVIEW OF APPLICATION PROCCESS AND REQUIREMENTS ........................................................... 12
REQUIRED STANDARDS OF PRACTICE ................................................................................................ 13
ONLINE APPLICATION PROCESS ............................................................................................................... 14
ACCESSING ONLINE APPLICATION PLATFORM ............................................................................................... 14
ACCESSING THE APPLICATION ............................................................................................................................ 14
WEBINARS, WORKSHOPS, TECH SUPPORT, OFFICE HOURS ..................................................................................... 14
APPLICATION COMPONENTS ................................................................................................................... 15
APPLICATION REVIEW AND EVALUATION .......................................................................................... 17
ELIGIBILITY AND COMPLETENESS REVIEW ............................................................................................................. 17
PANEL ADJUDICATION AND RANKING .................................................................................................................. 17
GRANT PANEL REVIEW ..................................................................................................................................... 17
PANELISTS ...................................................................................................................................................... 18
HOW SCORING WORKS: ................................................................................................................................... 18
ADJUDICATION PANEL RANKING......................................................................................................................... 18
GRANTEE RECOMMENDATIONS TO PRAC ............................................................................................................ 19
ANNOUNCE INTENT TO AWARD ......................................................................................................................... 19
GRANTS AWARDED .......................................................................................................................................... 19
APPEALS ........................................................................................................................................................ 19
SELECTED GRANTEE REQUIREMENTS ................................................................................................ 20
ADDITIONAL RESOURCES .................................................................................................................. 21
Fresno Arts Council
1245 Van Ness Ave.
Fresno, CA 93721
(559)237-9734
https://www.fresnoartscouncil.org
Page 4 of 22
FRESNO ARTS COUNCIL INFORMATION
WHO WE ARE:
The Fresno Arts Council (FAC) is the state-local partner to the California Arts Council, designated by
Resolution of the County Board of Supervisors to serve as the County’s arts agency. It is designated as
the City of Fresno’s arts agency by Memorandum of Understanding. As the local arts agency, the FAC
provides financial support, services, and other programs to a variety of cultural arts organizations,
individual artists, and diverse communities throughout Fresno County.
Our mission is to enrich people’s lives through the arts, and our purpose is to foster an arts community
that recognizes and honors the contributions of its citizens to the arts. We are managed by a volunteer
board of directors, and our agency solicits financial support from foundations, membership dues, and
government and corporate funders, as well as private donors.
The Fresno Arts Council (FAC) will award grants generated by the Measure P sales tax to community-
based organizations for the purpose of increasing access to the Arts in the City of Fresno.
Contact Information:
Please direct questions regarding Operating Grant Guidelines to Lilia Gonzáles Chávez, Executive
Director, at lilia@fresnoartscouncil.org or [Grants Manager] at [email].
CULTURAL ARTS GRANT OVERVIEW
MEASURE P
In 2018, City of Fresno residents voted to approve Measure P, also known as the FRESNO CLEAN AND
SAFE NEIGHBORHOOD PARKS TRANSACTIONS AND USE TAX, a three-eighths (.0375) percent sales tax
ordinance, dedicated to improving parks, arts, and recreation facilities, services, and access in the City of
Fresno. Funds collected by the sales tax can be used for purposes including, but not limited to, clean
and safe parks; new parks and recreation facilities; youth and senior recreation and after -school
facilities and job training; improved walking and biking trails; the San Joaquin River Parkway;
beautification of streets; and expanded access to arts and culture. Measure P is a renewable thirty -
year initiative implemented by the City of Fresno with oversight by the Parks, Recreation, and Arts
Commission (PRAC), a nine member committee established by the ordinance, with Mayoral
appointments.
Fresno Arts Council
1245 Van Ness Ave.
Fresno, CA 93721
(559)237-9734
https://www.fresnoartscouncil.org
Page 5 of 22
Twelve (12%) of funds collected by the sales tax are designated for improving access to arts and
culture via competitive grants for cultural arts nonprofit organizations within City limits. This process
is discussed in category 4 of the ordinance.
CATEGORY 4, MEASURE P ORDINANCE
(4) Expanded Access to Arts and Culture.
(A) Twelve percent (12%) percent of the funds made available from Section 7-1504 shall be made available on an
annual basis to invest in competitive grants for nonprofit organizations that support and expand access to arts and
cultural programming.
(B) Grants funded pursuant to this paragraph shall be implemented by the Commission in partnership with the
Fresno Arts Council, or its successor local arts agency, using multiple solicitations that allow for a diverse set of
programs, with different program sizes and reach, including core operating and project-support grants, to be
funded. The Commission shall ensure that grant applications are reviewed in a transparent, competitive process.
(C) Prior to the implementation of subparagraph (B), the Commission shall work in partnership with the Fresno
Arts Council, and local arts and cultural stakeholders, to develop a Cultural Arts Plan for the City of Fresno that
would identify needs in the arts and cultural community; prioritize outcomes and investments; and develop a
vision and goals for the future of Fresno arts and cultural programs that are reflective of the cultural, demographic,
and geographic diversity of Fresno. This process shall include a robust community engagement process, including
multiple public meetings. The Cultural Arts Plan shall be updated every five years by the Commission.
(D) Funding for operating support distributed pursuant to this paragraph shall support organizational stability for
arts and cultural organizations that reflect the cultural, geographic and demographic diversity of the City of Fresno;
and reflect the proportion of each grantee's overall operations that serves residents within, or visitors to, the City
of Fresno sphere of influence.
(E) Grants funded pursuant to subparagraph (B) shall prioritize organizations and programs that support and
expand diverse public or youth engagement and equity.
CULTURAL ARTS PLAN
Fresno’s Cultural Arts Plan [link] was developed through a year-long process involving robust community
participation. A partnership between a consultant group, Network for Culture and Arts Policy (NCAP),
the City of Fresno PARCS Department, Fresno Arts Council, and the Parks, Recreation and Arts
Commission (PRAC), with multiple opportunities for public surveys, meetings, and draft comments,
individual interviews with community arts stakeholders, and research into Fresno’s cultural arts assets
and needs, ultimately led to the approval and adoption of Fresno’s Cultural Arts Plan, which must be
Fresno Arts Council
1245 Van Ness Ave.
Fresno, CA 93721
(559)237-9734
https://www.fresnoartscouncil.org
Page 6 of 22
reassessed and updated every five years, according to requirements set forth in the ordinance. The
Cultural Arts Plan was adopted by the Fresno City Council on August 10, 2023.
Fresno’s Cultural Arts Plan identifies the following goals, with associated strategies, in addition to
defining funding priorities. These goals and funding priorities informed the development of Cultural Arts
Grant Programs, managed by the Fresno Arts Council with stakeholder input and PRAC involvement and
oversight.
CULTURAL ARTS PLAN VISION: Cultural arts in Fresno will be recognized, prioritized, inclusive,
accessible, and continue to reflect, celebrate, and connect the community.
GOALS AND DESIRED OUTCOMES (see [link] for recommendations, strategies, and funding priorities):
I. GRANT-MAKING & COMMUNITY ENGAGEMENT
Desired Outcome: Establish a strong foundation to support and expand access to arts and
culture through grant-making and community engagement.
II. STABILIZE, RESTORE & ACTIVATE
Desired Outcome: Cultural arts organizations and assets will be stabilized, restored and
activated to expand access to arts and culture.
III. EDUCATION & ORGANIZATIONAL DEVELOPMENT
Desired Outcome: Expand access to a variety of arts and cultural education programs to provide
educational opportunities for people of all ages.
Desired Outcome: Equip artists, cultural practitioners and organizations with the skills and
organizational resources to stabilize and expand operations.
IV. CELEBRATE & ENHANCE
Desired Outcome: Elevate and celebrate arts and culture to strengthen a sense of community.
V. ADDRESS BARRIERS, INNOVATE & EXPAND
Desired Outcome: Expand access to arts and culture by eliminating barriers and investing in
innovation.
VI. MUNICIPAL INVESTMENTS & POLICIES TO SUPPORT CULTURAL ARTS
Desired Outcome: Establish a strong foundation to support and expand access to arts and
culture through policy planning and municipal investment.
Fresno Arts Council
1245 Van Ness Ave.
Fresno, CA 93721
(559)237-9734
https://www.fresnoartscouncil.org
Page 7 of 22
ARTS & CULTURAL ORGANIZATIONS FUND
GENERAL OPERATING SUPPORT 202 4 -2025 GRANT GUIDELINES
Deadline: To be determined
Grant Awards: Up to $250,000
Grant Activity Period: To be determined
ELIGIBILITY FOR FUNDING
INELIGIBLE ORGANIZATIONS
• Organizations that do not have their principal place of business in the City of Fresno.
• Organizations whose primary mission is to raise funds.
• Organizations whose primary function is regranting.
• K-12 Schools
• County Offices of Education
• Public and Private Colleges and Universities
• Government agencies and departments that have a line item in the City of Fresno Budget.
• Organizations that are not open to the public.
• Individuals
ELIGIBLE ORGANIZATIONS
• Nonprofit organizations that support and expand access to arts and cultural programming.
• 501(c)(3) Organizations or Projects with a eligible Fiscal Sponsor
• Applicant organizations using fiscal sponsors - An Applicant organization that is without
nonprofit status must use a Fresno based fiscal sponsor with a federal 501(c)(3) designation to
apply for funding.
• Types of applicant organizations eligible to apply using a fiscal sponsor include, but are not
limited to artist collectives, and art guilds not incorporated. Fiscal sponsors must demonstrate at
least two (2) years of arts and culture programming or service as a 501(c )(3) nonprofit
organization.
Fresno Arts Council
1245 Van Ness Ave.
Fresno, CA 93721
(559)237-9734
https://www.fresnoartscouncil.org
Page 8 of 22
ELIGIBILITY REQUIREMENTS
• City of Fresno-based: documentation of being a Fresno-based nonprofit organization that
supports and expands access to arts and cultural programing, or nonprofit social service
organization with regular ongoing arts programming and/or services and a principal place of
business in the City of Fresno.
• Certificate of good standing: Nonprofit organizations and fiscal sponsors (if applicable) must
have “active status” with the California Secretary of State (SOS) showing evidence of “good
standing “at the time of application.
o Organizations must also be in good standing with the Office of the Attorney General of
California.
o The organization must operate and offer its programs in a
nondiscriminatory manner and in compliance with all applicable
laws, including, without limitation, laws protecting persons with
disabilities.
• Letter of agreement: If using a Nonprofit Fiscal Sponsor, the Fiscal Sponsor must provide a letter
of agreement acknowledging the fiscal sponsorship with the project applicant and submit the
letter with the application. If the grant is awarded the fiscal sponsor becomes the legal contract
holder with the Fresno Arts Council. Once a contract is awarded the fiscal sponsor cannot be
changed.
TYPES OF GRANTS
GENERAL OPERATING SUPPORT
General Operating Support was called out in the Ordinance to support organizational stability for arts
and cultural organizations that reflect the cultural, geographic, and demographic diversity of the City of
Fresno; and reflect the proportion of each grantee’s overall operations that serves residents within, or
visitors to, the City of Fresno sphere of influence. Grants shall prioritize organizations and programs that
support and expand diverse public or youth engagement and equity.
General Operating Support Grants are intended to provide core support to Cultural Arts Organizations to
sustain and increase community access to a broad and diverse range of opportunities in the arts. The
General Operating Support grant provides direct funding for ongoing operations. This grant contributes
to a robust and diverse arts workforce and infrastructure. Funds may be used to support any eligible
expenses associated with the general operations of Cultural Arts Organizations, including but not
limited to rent, utilities, and staff salaries.
Fresno Arts Council
1245 Van Ness Ave.
Fresno, CA 93721
(559)237-9734
https://www.fresnoartscouncil.org
Page 9 of 22
Applying for this grant does not restrict an organization from applying for other project-based grants.
General Operating Support grants are intended to support the applicant organization in carrying out its
mission. Funding is not intended to support a specific project.
PROJECT SPECIFIC GRANTS
Deadline: TBD
Grant Awards: $2,000 to $200,000
Grant Activity Period: TBD
Project specific grants will be made to support specific projects that respond to the goals of the Cultural
Plan. Project grants can be used to pay artists fees, project specific supplies and materials, equipment
required to complete the project, venue, and technical costs are examples of allowable expenses.
*Note: Future Grant Programs informed by the Cultural Arts Plan and future CAP revisions may be
developed. Guidelines will be posted as new funding programs are offered. Please visit
fresnoartscouncil.org for updates and information.
• All project grants must align with the goals and outcomes of the Cultural Arts Plan adopted by
the Fresno City Council.
• Project specific grants may go out multiple times a year and specify specific outcomes consistent
with goals set in the Cultural Arts Plan.
• Grants shall prioritize organizations and programs that support and expand diverse public or
youth engagement and equity.
• An independent 501(c)(3) Arts and Cultural organization is exempt from the two-year
programing requirement for project specific grants only.
• If applying with a Fiscal Sponsor the Fiscal Sponsor must have two years of programing to be
eligible.
• For any projects that will be permanently installed in a public or private space, a maintenance
plan will be required. Grant applicants are advised to consider and adhere to site control
requirements for both public and private facilities not under their ownership. Additionally, they
should be mindful of obtaining any required permits or approvals for projects or programs
conducted within the City of Fresno's right of way.
Fresno Arts Council
1245 Van Ness Ave.
Fresno, CA 93721
(559)237-9734
https://www.fresnoartscouncil.org
Page 10 of 22
REQUEST AMOUNTS
GENERAL O PERATING SUPPORT
FUNDING AMOUNTS
Budget Category Annual Operating Income Anticipated % of funding
1 Less than $50,000 Up to 50%
2 $51,000-$250,000 Up to 25%
3 $251,000-$800,000 Up to 20%
4 $801,000 and above Up to 15% -Capped at $250,000
Distribution is dependent on available funds annually.
PROJECT SPECIFIC GRANTS
Funding for project specific grants will range from $2,000 to $200,000.
Project specific grants will be made to support specific projects that respond to the goals of the Cultural
Plan. Project grants can be used to pay artists fees, project specific supplies and materials, equipment
required to complete the project, venue, and technical costs are examples of allowable expenses.
*Note: Future Grant Programs informed by the Cultural Arts Plan and future CAP revisions may be
developed. Guidelines will be posted as new funding programs are offered. Please visit
fresnoartscouncil.org for updates and information.
FUNDING RESTRICTIONS
Organizations with budgets over $3million must choose between General Operating Support or Project
Specific grants annually.
Matching funds: are not required.
Fresno Arts Council
1245 Van Ness Ave.
Fresno, CA 93721
(559)237-9734
https://www.fresnoartscouncil.org
Page 11 of 22
REQUIRED APPLICATION INFORMATION
NARRATIVE QUESTIONS
1) Project Description
How does your organization intend to make use of General Operating Support/Project specific funds
if awarded?
500 words
2) Programming
Share what the review panel should know about the organization’s arts and cultural programs. Consider
the following questions to help shape your narrative:
• What unique purpose does the organization serve in the community?
• What are the primary activities of the organization? Describe the major programs open to the
public.
• Why is the organization’s work critical to the City of Fresno and how does your work align with
the cultural plan?
• Describe key exhibitors/presenters, artists, and other collaborators.
• Identify how you include individual artists in your work.
• Describe the process the organization employs to select or create artistic programming.
• If arts and culture are not the mission of the organization, describe your arts and cultural
programming, and describe how it fits within your larger organizational work.
750 words
Upload the following:
• List of arts and cultural activities FY 2022-23 (1 page PDF)
• List of arts and cultural activities FY 2023-24 (1 page PDF)
3) Cultural equity and inclusion statements and policy
• Does the organization have an equity statement or other formalized diversity, equity, and
inclusion efforts?
• What are the organization’s plans for increasing diversity in board, staff, programming, and
audiences?
Fresno Arts Council
1245 Van Ness Ave.
Fresno, CA 93721
(559)237-9734
https://www.fresnoartscouncil.org
Page 12 of 22
• What barriers, if any, are you removing to make that possible? (Barriers may include, but are not
limited to, physical ability, language, cultural norms, educational background, and economic
resources.).
500 words
Upload:
4) Organizational Challenges
• What do you identify as your greatest challenges?
• How do you engage in planning to address challenges (i.e., who is involved in planning, how
far in advance do you plan your programming, do you have a strategic plan or a set of
overarching goals)?
• Please describe two or more challenges and how you are addressing them.
• Describe how funds would be used to address these challenges.
500 words
5) Proposed Impact and Outcomes (organizational and community) Consider the following:
• What work is the organization most proud of?
• What are the organization’s accomplishments?
• What plans are the organization excited about?
• Describe your predominant community, including audience/participants, artists, volunteers,
members, etc. (For example, by age, ethnicity, location).
• How are the board, staff, and programming reflective of Fresno’s citywide demographics?
• How will your organization measure the impact of this award?
500 words
6) Governance and Administrative Structure
• Describe your governance structure, including board meeting frequency, and board committee
structure. Upload a board roster, include members’ names, occupation and city of residence.
• Describe your administrative structure, including administrative, program, or artistic staff. List
primary staff names, titles, and duties. Provide brief bios for key staff and include years with the
organization.
500 words
Upload:
OVERVIEW OF APPLICATION PROCCESS AND REQUIREMENTS
Fresno Arts Council
1245 Van Ness Ave.
Fresno, CA 93721
(559)237-9734
https://www.fresnoartscouncil.org
Page 13 of 22
Calendar and Timeline (Specific dates to be determined)
Grants are accepted annually.
Guidelines and Application Available November [X], 2023
Webinars and Office Hours Workshop webinars and office hours will be
offered throughout the month of November
2023. Check [link] for full schedule.
Open Application Period November X, 2023-January 15, 2024
Staff Eligibility Review Winter 2023-24
Panel Review January-February 2024
PRAC Commission Review and Adopts
Recommendations
February-March 2024
Notifications Sent via Email April 2024
Awards Disbursed April2024
Grant Period April 1, 2024-March 31, 2025
REQUIRED STANDARDS OF PRACTICE
Minimum Standards of Practice for All Organizations or Fiscal Sponsors:
• General Liability insurance
• Workman’s Compensation insurance
• Current practice of annual Year-End Financial Review completed by an external Certified
Public Accountant/Firm for organizations with a budget of $1 million and above.
• The applicant organization must have a functioning Board of Directors that meets regularly.
• Applicants using a fiscal sponsor must demonstrate that the fiscal sponsor can meet these
requirements.
• Additional data/demographic requirements from City of Fresno.
Fresno Arts Council
1245 Van Ness Ave.
Fresno, CA 93721
(559)237-9734
https://www.fresnoartscouncil.org
Page 14 of 22
ONLINE APPLICATION PROCESS
ACCESSING ONLINE APPLICATION PLATFORM
Fresno Arts Council uses Submittable to accept and manage grant request applications. You will need to
create organizational/user accounts and profiles. Access the online application portal at
https://fresnoartscouncil.submittable.com . Application Instructions are available [here]. For questions,
please contact Fresno Arts Council at 559-237-9734 or email [grants email]. Fresno Arts Council
encourages you to attend webinars, office hours, and make use of instructional resources early in your
application process. FAC strongly recommends submitting the application and required supporting
materials at least five (5) business days before the deadline to provide time to troubleshoot any
technical issues.
The deadline to submit the online grant applications will be on [TBD]. To ensure that organizations have
enough time to prepare, the grant guidelines and application will be posted, and the application will
open for a minimum of 60 days.
ACCESSING THE APPLICATION
Read the Application Instructions prior to completing an application. You do not have to complete and
submit the application in one sitting; you may save and return to it as many times as you like.
WEBINARS, WORKSHOPS, TECH SUPPORT, OFFICE HOURS
All organizations that are considering applying for a grant are STRONGLY ENCOURAGED to attend the
pre-application workshop(s) offered by FAC. At the workshops, staff will review the guidelines and
demonstrate Submittable, FAC’s online grant application system. Applicants are also encouraged to
consult with the program staff well in advance of the application deadline if they have any questions
about program requirements. In person and virtual office hours will posted on [link].
Webinar Schedule:
In person workshop:
Office Hours Schedule:
FAQs: [link/PDF]
Fresno Arts Council
1245 Van Ness Ave.
Fresno, CA 93721
(559)237-9734
https://www.fresnoartscouncil.org
Page 15 of 22
Email Support: For technical assistance and grant guideline questions, please call 559-237-9734 Monday
through Friday, between the hours of 9:00AM and 3:00PM. You may also email X at [email]. Please allow
at 24-48 hours for staff response.
APPLICATION COMPONENTS
A. Eligibility Check list: [link to application system]
B. Organization Information
• Legal Name of Organization
• DBA Name of Organization, if applicable
• Founding Date: Enter the year your organization was founded
• Address: PDF proof of address upload
• Fresno City Council District where Organization is located (link to finder tool)
• Organization Phone
• Primary Contact Name, title, email, phone
• Organization Website
• Type of organization (drop-down menu? 501(c)(3); fiscally sponsored)
• Organization or Fiscal Sponsor EIN number
• Which month and day does your organization’s fiscal year end?
• Primary Discipline? (drop-down menu)
• Organization Mission/Purpose: Enter your organization’s mission statement, or primary
purpose. Your mission statement should be concise. Do not add program details here.
• Has your organization conducted a majority of its cultural arts programming within the City
of Fresno for the past two years preceding this application?
C. Annual Operating Income
D. For project grants which may include festivals in parks or streets or the use of other City owned
property [city building right of way language], they must first complete the following: [eligibility
form/city review]
E. Required Financial Forms and/or Reports: All attachments must be in PDF format, with exception of
Supporting Material(s) and Work Samples.
For 501(c)(3) Cultural Arts Organizations with a budget of $50,000 or less:
• IRS Designation Letter
• Federal Form 990, 990EZ or 990N
For 501(c)(3) Cultural Arts Organizations with a budget of between $50,000 and $200,000
• IRS Designation Letter
• Federal Form 990 or 990EZ
Fresno Arts Council
1245 Van Ness Ave.
Fresno, CA 93721
(559)237-9734
https://www.fresnoartscouncil.org
Page 16 of 22
• Accountant reviewed Financial Report for most recently completed fiscal year OR if
this financial report is not yet available, a letter from the CPA stating when it will be
completed AND internally-generated financial statements for most recently
completed fiscal year.
For 501(c)(3) Cultural Arts Organizations with a budget of $200,000 or more
• IRS Designation Letter
• Federal Form 990
• Independent Financial Audit (for organizations with a budget of $1 million or more)
or reviewed Financial Report for most recently completed fiscal year; OR if this
financial report is not yet available, a letter from the CPA stating when it will be
completed AND internally-generated financial statements for most recently
completed fiscal year.
For fiscally sponsored projects:
• Sponsor organization’s IRS Designation Letter
• Sponsor organization’s Federal Form 990
• A signed letter of agreement between the fiscal sponsor and the project applicant
outlining the terms of the agreement and services
• If the sponsor’s budget exceeds $1 million, An Independent Financial Audit OR letter
from CPA stating when it will be completed AND internally-generated financial
statements for most recently completed fiscal year. For sponsors with a budget
between $200,000 and $999,999, submit a CPA-reviewed Financial Report for most
recently completed fiscal year.
F. Proposed Grants Budget
Please complete this budget template [link]
Please see “What We Fund” for eligible expenses. Organizations must also complete the Proposed
Budget
G. Work Samples
You are required to submit at least one work sample that exemplifies the cultural and/or artistic
programs or events presented by your organization. This may include video or audio recordings, or
digital images of performances, exhibitions, or events. Select the type of work sample that is most
relevant to your organization. Maximum of 6 work samples accepted.
Fresno Arts Council
1245 Van Ness Ave.
Fresno, CA 93721
(559)237-9734
https://www.fresnoartscouncil.org
Page 17 of 22
H. Supporting Documents
You may upload or provide links for up to three supporting documents from the past five years
that demonstrate the impact of your programs on viewers/participants. Examples include:
letters of support, participant testimonials, reviews, audience surveys, social media posts.
This section is OPTIONAL, however you are strongly encouraged to submit at least one
document. These documents help reviewers understand the impact of your programs on
participants and audience members. Note: You may upload a document or provide links. You may
provide a title and brief description for necessary context.
3 documents maximum.
APPLICATION REVIEW AND EVALUATION
ELIGIBILITY AND COMPLETENESS REVIEW
Once the application window closes, Fresno Arts Council staff will review applications for eligibility and
completeness. Once an application has been submitted, it cannot be reopened, revised, or resubmitted.
Applications that pass this initial review will then be evaluated for their strengths by a separate Grant
Review Panel, which will rely substantially on the information provided in the application and supporting
materials submitted by applicants.
PANEL ADJUDICATION AND RANKING
An adjudication panel will be established that includes community members, local artists, and arts
administrators. The Commission shall ensure that grant applications are reviewed in a transparent,
competitive process.
GRANT PANEL REVIEW
The adjudication panel is comprised mainly of individuals with substantial background in arts and
culture, usually drawn from the ranks of experienced and skilled arts and culture practitioners,
administrators, managers and board members of City of Fresno arts organizations, the Cultural Arts
Subcommittee, and experienced arts and culture grant-makers from philanthropic and public sectors.
Fresno Arts Council
1245 Van Ness Ave.
Fresno, CA 93721
(559)237-9734
https://www.fresnoartscouncil.org
Page 18 of 22
PANELISTS
A call for panelists will go out at the same time as the Request for Proposal. A list of eligible panelists
will be submitted to the PRAC prior to the start of the adjudication process. Panelists will be required to
declare any possible conflict of interest at the time of application. Declaration of Conflict of interest
form is included here as an attachment.
HOW SCORING WORKS:
Adjudication of applications is based on 6 weighted questions.
1) Project Description 10%
2) Programming 30%
3) Cultural equity and inclusion statements and policy 20%
4) Organizational Challenges 10%
5) Proposed Impact and Outcomes (organizational and community) 20%
6) Governance and Administrative Structure 10%
Scores for each assessment category are collected from individual panelists. Each organization’s
category scores, and cumulative total are reported back to them during the award notifications process.
ADJUDICATION PANEL RANKING
Rank Rank Description
6 - Exemplary Overwhelmingly achieves the purpose of the program. Meets all the review
criteria and project requirements to the highest degree
5 - Strong Strongly achieves the purpose of the program. Meets all the review criteria and
project requirements to a significant degree
4 - Good Sufficiently achieves the purpose of the program. Meets all the review criteria
and project requirements to some degree
3 - Fair Moderately achieves the purpose of the program. Meets most of the review
criteria and project requirements
2 - Marginal Minimally achieves the purpose of the program. Meets some of the review
criteria and project requirements
Fresno Arts Council
1245 Van Ness Ave.
Fresno, CA 93721
(559)237-9734
https://www.fresnoartscouncil.org
Page 19 of 22
1 - Weak Does not achieve the purpose of the program; proposals that are not
appropriate for this grant category Inadequately meets the review criteria or
project requirement
GRANTEE RECOMMENDATIONS TO PRAC
Following the Grant Panel Review process, Fresno Arts Council will submit grant application
rankings and award recommendations to the Parks, Recreation, and Arts Commission (PRAC) for
final acceptance.
ANNOUNCE INTENT TO AWARD
Once recommendations have been accepted by the PRAC, Fresno Arts Council will publish an
intent to award a press release announcing grant recipients, funding amounts, and project
descriptions. Anticipated TBA 2024.
GRANTS AWARDED
[Grant year] Organizational General Operating Support funds will be awarded [insert date TBA]
and disbursed [date/method]
Project specific funds will be awarded [insert date TBA] and disbursed [date/method]
APPEALS
Any applicant not recommended to receive an award may submit a written appeal to Fresno Arts
Council staff no later than 5:00 p.m. by the tenth calendar day following notification from staff to the
applicant that no award is being recommended. Staff will review the appeal and present it to the PRAC
subcommittee for review and recommendation. The PRAC will make the final ruling. Upon request from
an appellant, staff will provide written comments submitted by the evaluation panels, to help the
appellant prepare their response.
Fresno Arts Council
1245 Van Ness Ave.
Fresno, CA 93721
(559)237-9734
https://www.fresnoartscouncil.org
Page 20 of 22
SELECTED GRANTEE REQUIREMENTS
The following are a list of additional requirements that will be included in the grantee agreement.
Legal Requirements
Insurance/endorsements
Conflict of Interest disclosure statement
Data Collection
At a minimum, data collected shall include information needed to demonstrate compliance with Section
7-1506(b)(4)(D) such as:
(a) Attendance data:
(i) Number of youth participants served. Youth shall be defined as age seventeen (17) and
younger.
(ii) Number of adult participants served. Adult shall be defined as ages eighteen (18)
through sixty-one (61).
(iii) Number of senior participants served. Senior shall be defined as age sixty-two (62) and
older.
(b) Participant zip code data to identify the number and percentage of City of Fresno residents
served.
(c) race, ethnicity, household income and gender identity.
(d) For murals only: total square feet installed and location/address.
(e) Photos and/or videos highlighting grant funded projects, events, programs, etc.
Vendors
Tax
Copyright
Background Check/Mandated Reporter, etc.
Invoicing for and receipt of grant payments
Project amendments
Credit/Recognition
Fresno Arts Council
1245 Van Ness Ave.
Fresno, CA 93721
(559)237-9734
https://www.fresnoartscouncil.org
Page 21 of 22
Grant recipients are required to acknowledge the support of the Measure P, Parks and Arts
ordinance and Fresno Arts Council to demonstrate how City funds support arts and culture.
Recipients receiving funds must use the required logos and credit line on all printed and electronic
materials that advertise performances, exhibitions, or other public events throughout their work or,
for those receiving operating support, throughout the grant period. The credit line and links to logos
are listed below:
• “This work [event, organization, project] is funded in part by the City of Fresno Measure P fund
through Fresno Arts Council.”
• Links to required logos.
Cultural Arts Calendar
Grantees must submit programming information and flyers to be included in the Cultural Arts Calendar
at [link].
Reporting (midterm and final?)
90% of grant funds will be awarded at the beginning of the grants cycle with the remaining 10%
awarded when final reports are submitted.
ADDITIONAL RESOURCES
Eligibility Checklist
FAQs
APPENDICES
Measure P Ordinance
Cultural Arts Plan
DISCLOSURE OF CONFLICT OF INTEREST
WITH AN APPLICANT FOR FUNDING
1 Are you currently in litigation with a grant applicant or any of
its agents?
YES NO
2 Do you represent any firm, organization, or person who is in
litigation with a grant applicant?
YES NO
3 Do you currently represent or perform work for any clients? YES NO
Fresno Arts Council
1245 Van Ness Ave.
Fresno, CA 93721
(559)237-9734
https://www.fresnoartscouncil.org
Page 22 of 22
who do business with the Applicant?
4 Are you or any of your principals, managers, or professionals,
owners or investors in a business which does business with
a grant applicant, or in a business which is in litigation with
the City of Fresno?
YES NO
5 Are you or any of your principals, managers, or professionals,
related by blood or marriage to anyone applying for funds
YES NO
6 Do you or any of your subcontractors have, or expect to have,
any interest, direct or indirect, in any other contract in
connection with the grant applicant?
YES NO
* If the answer to any question is yes, please explain here.
Explanation:
Signature________________________________________Date__________________
(Print Name)______________________________________________________
(Company)_____________________________________________________________
(Address)______________________________________________________________
(City, State Zip)_________________________________________________________
City of Fresno
Staff Report
2600 Fresno Street
Fresno, CA 93721
www.fresno.gov
File #:ID 23-1348 Agenda Date:9/25/2023 Agenda #:
12.-B.
REPORT TO THE PARKS, RECREATION, AND ARTS COMMISSION
SUBJECT
Hearing - Receive public input on allocations related to Measure P, updates to the Parks Master Plan
and Cultural Arts Plan, and annual PARCS Department Budget and Capital Improvement Plans.
City of Fresno Printed on 2/6/2024Page 1 of 1
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