HomeMy WebLinkAboutCSE-20-14 Pure Fresno RedactedApplication Type
Social Equity Criteria
Applicant (Entity) Information
Social Equity Cannabis Business
Permit Application
CSE-20-14
Submitted On: Nov 12, 2020
Applicant
Mark Mabutas
9168269146
In order to qualify as a social equity applicant, applicants must
satisfy at least one of the following criteria:
1. Low income household and either:
a. A past conviction for a cannabis crime, or
b. Immediate family member with a past conviction for a
cannabis crime.
2. Low income household in a zip code identified as at least
60% according to the CalEnviroScreen for five (5) consecutive
year period and either:
a. A past conviction for a cannabis crime, or
b. Immediate family member with a past conviction for a
cannabis crime.
3. Low income household and either:
a. Five (5) years cumulative residency in a zip code identified as
at least 70% according to the CalEnviroScreen, or
b. Ten (10) years cumulative residency in a zip code identified
by CalEnviroScreen.
4. Business with no less than fifty-one percent (51%) ownership
by individuals who meet Criteria 1 and 2 above.
5. Cannabis social enterprise with no less than fifty-one percent
(51%) ownership by individuals who meet Criteria 1 and 2
above.
6. An individual with a membership interest in a cannabis
business formed as a cooperative.
Do you meet the above criteria, and want to apply as a Social
Equity Applicant?
Yes
Please state your annual income:
30000
Do you have a past cannabis conviction?
No
Do you claim eligibility based on a family member past
cannabis conviction?
No
Do you represent a cannabis social enterprise?
No
Do you have a membership interest in a cannabis cooperative?
No
Application Type
Proposed Location
Supporting Information
Applicant (Entity) Name:
La Flor Exotics LLC
DBA:
--
Physical Address:City:
sacramento
State:
ca
Zip Code:
95828
Primary Contact Same as Above?
Yes
Primary Contact Name:
Mark Mabutas
Primary Contact Title:
Ceo
Primary Contact Phone:
916-826-9146
Primary Contact Email:HAS ANY INDIVIDUAL IN THIS APPLICATION APPLIED FOR
ANY OTHER CANNABIS PERMIT IN THE CITY OF FRESNO?:
No
Select one or more of the following categories. For each
category, indicate whether you are applying for Adult-Use (“A”)
or/and Medicinal (“M”) or both
Both
Please make one selection for permit type. If making multiple
applications, please submit a new application for each permit
type.
Permit Type
Retail (Storefront)
Business Formation Documentation:
Limited Liability Company
Property Owner Name:
--
Proposed Location Address:
--
City:
--
State:
--
Zip Code:
--
Property Owner Phone:
--
Property Owner Email:
--
Assessor's Parcel Number (APN):
--
Proposed Location Square Footage:
--
List all fictitious business names the applicant is operating under including the address where each business is located:
--
Has Owner Completed Background Check Application?
No
Ownership Percentage (%):
100
Zoning Inquiry P21-00596
4931 North Blackstone Avenue
Page 2
February 5, 2021
The subject property is not located within 800 feet of the property boundary of any of the
above-mentioned uses. The subject building meets the separation requirements,
per Section 15-2739.B.1.b of the FMC, for a cannabis retail business.
3. Prior to commencing operations, a cannabis retail business must obtain a Cannabis
Conditional Use Permit from the Planning and Development Department per Section 15-
2739.N of the FMC.
4. No more than 2 cannabis retail businesses may be located in any one Council District. If
more than 14 are ever authorized by Council (more than 2 per Council District), they
shall be dispersed evenly by Council District.
The subject property is in Council District 4. There are currently no cannabis retail
businesses located in Council District 4. This location requirement is satisfied for a
cannabis retail business.
Please review the entirety of Article 33, Chapter 9 (Cannabis Retail Business and
Commercial Cannabis), and Section 15-2739 (Adult Use and Medicinal Cannabis Retail
Business and Commercial Cannabis Business) of the FMC to understand other
requirements of cannabis retail businesses, including but not limited to, application
requirements, signage, etc.
This information was researched by the undersigned per the zoning request. The undersigned
certifies that the above information contained herein is believed to be accurate and is based
upon, or relates to, the information supplied by the requestor. The City of Fresno assumes no
liability for errors and omissions. All information was obtained from public records held by the
Planning and Development Department.
A copy of the Fresno Municipal Code may be obtained by contacting the City Clerk’s office at
559-621-7650. The Fresno Municipal Code may also be searched on the Internet, free of
charge, by going to www.fresno.gov. If you have questions regarding this matter, please
contact me by telephone at 559-621-8056 or at Robert.Holt@fresno.gov.
Cordially,
Rob Holt, Planner III
Development Services Division
Planning and Development Department
CONFIDENTIAL Page 1 of 9
SOCIAL EQUITY
COMMERCIAL CANNABIS BUSINESS PERMIT
PHASE III – PROOF OF CAPITALIZATION
Office of the City Manager
2600 Fresno Street
Fresno, CA 93721
Submitted by:
Pure Fresno, LLC
3355 E Spring Street, Suite 300
Long Beach, CA 90806
Phone: (949) 887-7975
CONFIDENTIAL Page 2 of 9
PROOF OF CAPITALIZATION
Pure Fresno is fully capitalized by our parent company, MXY Holdings, LLC. As evidence of this
capitalization, please find proof of capitalization included on subsequent pages as follows:
From:Mark Mabutas
To:Jennifer Ruiz
Subject:Re: Change of business name
Date:Tuesday, February 9, 2021 7:40:59 PM
External Email: Use caution with links and attachments
Ownership Breakdown
Name Ownership Percentage
Mark Mabutas 26%
Bryan Smith 25%
Anacapa CA LLC 49%
Hi jennifer this is the structure for both me and bryan smith same business name pure fresno
LLC and matches the documents that we have submitted.
On Feb 8, 2021, at 9:06 AM, Jennifer Ruiz <Jennifer.Ruiz@fresno.gov> wrote:
Do you have an ownership update as well?
From: Mark Mabutas
Sent: Wednesday, February 3, 2021 9:20 PM
To: Jennifer Ruiz <Jennifer.Ruiz@fresno.gov>
Subject: Change of business name
External Email: Use caution with links and attachments
CSE-20-14 - Pure Fresno LLC
1
SOCIAL EQUITY
COMMERCIAL CANNABIS BUSINESS PERMIT
PHASE II – APPENDIX A. SECTION 1. BUSINESS PLAN
Office of the City Manager
2600 Fresno Street
Fresno, CA 93721
Submitted by:
Pure Fresno, LLC
3355 E Spring Street, Suite 300
Long Beach, CA 90806
Phone: (949) 887-7975
2
Table of Contents
1. BUSINESS PLAN ..................................................................................................................... 3
1.1. Owner qualifications. Resumes are not to exceed two (2) pages per owner. .................... 3
1.2. A budget for construction, operation, and maintenance, compensation of employees,
equipment costs, utility cost, and other operation costs. ........................................................... 4
1.3. Proof of capitalization in the form of documentation of cash or other liquid assets on
hand, Letters of Credit or other equivalent assets which can be verified by the City.* .............. 5
1.4. Pro forma for at least three years of operation. .................................................................. 6
1.5. Fully describe hours of operation and opening and closing procedures. ........................... 7
1.6. Daily operations. With as much detail as possible, the Business Plan should describe the
day-to-day operations which meet industry best practices. This should include at a minimum
the following criteria for each license type in which you are applying for a permit. ................. 10
1.6.1. Fully describe the day-to-day operations if you’re applying for a retail permit: .......... 10
Appendix A. Resumes .............................................................................................................. 21
Appendix B. Proof of Capitalization ........................................................................................ 24
3
1. BUSINESS PLAN
1.1. Owner qualifications. Resumes are not to exceed two (2) pages per owner.
Management Team
Social equity applicants, Mark Mabutas and Bryan Smith, have partnered with Moxie (dba
Anacapa LLC) to form Pure Fresno. Pure Fresno represents a fusion of multi-state cannabis
subject-matter expertise comprised of individuals with decades of combined experience in
agricultural sciences, horticultural practices, and advanced pharmacology knowledge. We are
currently operating in California, Pennsylvania, Nevada, Utah, Arizona, Ohio , and New Jersey.
Mark Mabutas
Mark Mabutas is a participant of the first group of cohorts for the newly founded Sacramento
cannabis social equity C.O.R.E (Cannabis Opportunity Reinvestment Equity) program. He
qualifies under Classification 2 certifying that he lived in a low-income household in the following
zip codes for 5 consecutive years between 1980 and 2011: 95823 and 95818 and has expanded
qualifications as a member of the Disadvantaged Business Enterprise community. Persistent
ambition, intellectual aptitude, and enduring energy enabled Mark to complete primary education
goals and build a successful career. He developed new businesses and forms lasting business
partnerships while continuing to work full-time and financially support his immediate family that
have been directly affected by the War on Drugs, including those that are currently incarcerated.
His core values of social equity, service and integrity have provided the compass that has guided
his personal journey.
According to the Annie E. Casey Foundation, parental incarceration is now recognized as an
“adverse childhood experience.” It is distinguished from other adverse childhood experiences by
the unique combination of trauma, shame, and stigma and bears numerous burdens associated
with having a family member in prison such as increased financial strain, physical and emotional
stress, and lack of external resources. As a 5-year-old child with a parent that was and remains
incarcerated, Mark has firsthand experience with the unique challenges presented. Years of
working with family members engaged in the cannabis market served as his initial exposure to
the industry. His desire for a thriving real estate career and mentorship by successful business
leaders eventually inspired his pursuit of legitimate cannabis business development.
Mark’s experience being a first-generation high school graduate, a United States Air Force
veteran and real estate professional have further reinforced his beliefs in the importance of
equitable opportunities and to provide those opportunities through business development to other
disadvantaged family and community members. Recent experience as a business banker and
real estate analyst has formally and uniquely prepared him to effectively provide business
management and development solutions.
Byran Smith
Bryan Smith is a participant of the first group of cohorts for the newly founded Sacramento
cannabis social equity Cannabis Opportunity Reinvestment Equity (C.O.R.E.) program. He
qualifies under Classification 1 certifying that he has been arrested and incarcerated for a
cannabis related crime and has expanded qualifications as a member of the Disadvantaged
Business Enterprise community. He completed his primary education goals and has built a
successful career. Bryan works full-time and financially supports his immediate family that has
been directly affected by the War on Drugs, including those who were also incarcerated, namely
his father.
5
1.3. Proof of capitalization in the form of documentation of cash or other liquid assets on
hand, Letters of Credit or other equivalent assets which can be verified by the City.*
7
1.5. Fully describe hours of operation and opening and closing procedures.
SOP Examples:
8.8.0.0 Daily Opening/Closing Checklist 8.8.1.0 Daily Opening/Closing Procedures Security
In compliance with Section 9-3310. Operating Requirements for a Cannabis Retail Business, we
will be open for retail sales and delivery 7 days per week from 8:00 a.m. to 10:00 p.m. PST to
accommodate patients and customers that work different shifts. Business hours will be from 7:30
a.m. to 10:30 p.m. with both the Operations Manager and Security Manager arriving 30 minutes
prior to opening to ensure readiness and 30 minutes for closing procedures. The facility will close
30 minutes after the final delivery time to allow the delivery driver to return with the vehicle and
the Manager and Security to inspect and close the facility. Security will remain on-site after staff
leave.
When opening or closing the facility, two employees are required to be present. Security staff will
escort employees and oversee the opening and closing of the facility to ensure employee safety.
Security staff and employees will inspect the business for forcible entry before entering the
business and survey the premises before admitting others.
Security equipment will be inspected after opening and prior to closing to ensure the necessary
surveillance of all operating activities. At closing, security and employees will survey the premises
for anyone hiding within the business, near the building entrance, in the parking lot or surrounding
areas. During the opening and closing of the facility, security staff w ill observe and/or escort
employees to and from the parking lot and observe them exiting and entering their vehicles.
Store Opening Procedures
Prior to opening, the opening manager and security personnel will meet in Pure Fresno's parking
lot to enter the facility together. Upon arrival at the facility, security personnel will perform a full
perimeter check to confirm that no individuals are loitering on the premises and that there are no
visible or apparent signs of an attempted or actual breach of the facility. Security personnel will
perform similar checks of the interior of the store after entering the facility with the Operations
Manager. They are instructed to wear their agent identification card upon entering the building.
The Operations Manager will verify that all personnel are properly displaying their identification
cards which can either be stored in a secured area of the store or retained by security personnel.
Security personnel who elect to bring their agent identification cards home and who f orget their
cards will be sent home to collect their identification before being permitted to begin their shift.
Prior to opening, the Operations Manager will turn the lights on and ensure that the vestibule and
display floor is clean and presentable, including consultation areas, bathrooms, etc.
The Operations Manager will note any untidiness and instruct early morning staff to attend to any
areas of concern which might involve moping/vacuuming, watering plants, wiping down areas,
collecting refuse, and/or restocking of educational materials, stationary, or bathroom supplies as
needed. The Operations Manager will log into the Metrc track and trace system to ensure that the
program is fully operational and accessible. The Operations Manager will access the Flowhub
point-of-sale (POS) system to ensure that the menu is current and accurately reflects the product
offerings. He/She will then check any voicemails and/or emails that were received outside of
operating hours and confirm if deliveries will be received during the day. This information will be
relayed to the Security Manager and associated personnel on a need-to-know basis.
8
Concurrently, the Security Manager, following the
completion of his/her internal and exterior perimeter checks,
will log into the secure video surveillance systems to verify
that all of the interior and exterior cameras are fully
operational and unobstructed. The Security Manager will
likewise log into the store’s Access Control System to
ensure proper functionality of the key card access system
and to verify that no alerts are displayed. If any issues arise,
the Security Manager will contact our partner security firm.
Prior to opening, and upon arrival, first shift staff will clock into their shift using our time
management system and place any personal belongings in the employee break room, including
any bags brought into the facility such as purses, into secure lockers. Sales Associates will log
into the inventory management system at their POS station. They will receive their cash drawers
from the Operations Manager and count the money to confirm accuracy before placing the till into
the cash register. Sales Associates will ensure that their sales stations and adjacent areas are
clean, free from debris, and presentable for our clientele.
Staff tasked with displaying and/or stocking product will move items from inventory to the
appropriate display areas as applicable. The Operations Manager will verify that all menu
displays, printed menus, and educational materials represent the most accurate information
available and that the data presented is updated as needed with any offers, specials, or discounts.
Lastly, he/she will hold a brief morning meeting with first shift staff to convey critical information
such as new products or services offered, share the day’s special deals or discounts, and discuss
any issues, concerns, or other matters of importance with staff before opening the store for
business.
Checklists are utilized to ensure that all tasks are carried out as prescribed and inspections verify
the end result:
Operations Manager should arrive 30 minutes prior to store opening to insure readiness.
If there is evidence of any tampering with the lock or attempted break in, the Operations
Manager must notify the police and not enter the facility.
Turn off the alarm. The Operations Manager must know and be trained in using the" duress
code" in the event he or she is ambushed at opening.
Do a visual check to ensure all windows, inventory and physical assets are undisturbed.
Turn on lights for store operations.
Open the safe, and place cash drawers in respective registers.
Move inventory to behind counter and put sample jars out on counter.
Turn on the computers and POS system [if turned off).
Turn on music for the store.
Ensure air conditioning/ heating system is set at proper temperature.
Inspect store for cleanliness and review inventory listings.
Prepare to assign any tasks or duties necessary for arriving employees.
Activate any working displays, signage, or video displays.
Check signage for remove dates for sales or promotions.
Check email or computer messaging and respond as necessary.
9
Ensure security cameras are operational and recording from monitor in back office.
Ensure that front door and exit doors are locked until other employees arrive.
Store Closing Procedures
Sales Associates will ensure that they have logged out of their POS stations, that their work area
is clean and ready for use by the morning staff, and that no cannabis or cannabis-infused products
are present in their area. They will count their tills and accurately log them on their Till Count Form
before handing it to the Sales Manager. Tills will be recounted by the Sales Manager in the
presence of each Sales Associate/Budtender that owns the till so they can sign off on the in/out
count. The Operations Manager then reconciles the cash with a record of the day’s sales. This is
completed in a recorded room with clear views from multiple angles including overhead. A ny
discrepancies outside of normal parameters will be investigated, and possibly be referred to
security. Once counted, all cash will be removed from the tills, banded with an identifying label
denoting the till number and date collected, and placed into our secure safe.
The Inventory Manager will ensure that all unsold product is moved from the secure sales cabinets
back to the vault and placed in their appropriate spots on the shelving. No cannabis or cannabis -
infused products will be left outside of the vault after operating hours.
A final check of all rooms and areas within the facility for cleanliness and the need for restocking
will be carried out by the Sales Manager to verify that the bathrooms are clean, that all trash
receptacles have been changed, that all educational and associated material has been restocked,
and that the store is in a “ready-to-go” state for the next day’s business. Once verified, he/she will
log out of the track and trace system and, after all staff have logged out of the time management
system, log themselves out.
Security staff will likewise ensure that no one remains in the store after closing, that all internal
doors are securely locked behind access control systems, and that the alarm system is properly
set. Security staff will check external cameras to ensure that the exterior of the facility is clear of
loiterers or suspicious activity before walking the staff and closing manager out to their vehicles.
Any suspicious activity will be phoned into the police before exiting the facility, if necessary.
Closing Procedures:
Activate the alarm. The manager must know and be trained in using the" duress code" in the
event he or she is ambushed while closing.
Do a visual check to ensure all windows, inventory and physical assets are locked.
Turn off music, computers, POS system and lights.
Open the safe, and place cash drawers from registers.
Move inventory to behind counter and put sample jars out on counter.
Ensure air conditioning/ heating system is set at proper temperature.
Take out the trash and recycling and inspect store for cleanliness.
Prepare to assign any tasks or duties necessary for opening manager for the morning.
Deactivate any working displays, signage, or video displays.
Remove and transfer all unsold cannabis products from the locking display case back to the
appropriate safe (or locking refrigerator or freezer, as applicable) within the vault room. As
products are removed, authorized agents will inspect all products and product packaging to
ensure: (1) the integrity of the containers; (2) the legal compliance of all affixed labels; (3) no
10
products are expired, damaged, deteriorated, mislabeled, contaminated, or recalled; and (4)
the containers or packaging have not been opened, breached, or otherwise tampered with.
Update our track and trace system reflecting the transfer of the products back to the vault room
and update the City’s electronic tracking system, if applicable.
Authorized agents will exit the service area and immediately transfer all unsold products to the
secure vault room.
Ensure security cameras are operational and recording from monitor in back office.
Prepare any notes for employee tasks for the next day.
Activate burglar alarm.
Ensure that front door and exit doors are locked.
Security Measures in Place When Not Open
1.6. Daily operations. With as much detail as possible, the Business Plan should describe
the day-to-day operations which meet industry best practices. This should include at a
minimum the following criteria for each license type in which you are applying for a permit.
1.6.1. Fully describe the day-to-day operations if you’re applying for a retail permit:
We are seeking an A-Type 10 and an M-Type 10 Storefront Retail license, and a Type 9 Non-
storefront Delivery license.
SOP Examples:
8.5.1.0 Inventory Management
8.5.1.0-A Inventory Audit Report
8.5.2.0 Product Labeling
8.5.2.1 Product Packaging
8.5.4.0 Product Storage
8.5.4.1 Facility and Equipment Maintenance
Sanitation and Safety
8.5.4.1-D Daily Packaging Area Cleaning Log
8.5.4.1-E Sales End of Day Log
8.5.4.2 Integrated Pest Management
8.8.0.0 Daily Opening/Closing Checklist
8.8.1.0 Daily Opening/Closing Procedures
Security
8.8.2.0 Interior Check Security
8.8.2.1 Perimeter Check Security
8.8.3.0 Managing Guest Flow
8.8.3.1 Visitor, Vendor, and Professional
Servicers Check In/Out
8.8.3.2 Waiting Room Policy - Security
8.8.4.0 Daily Inventory Audit
8.8.4.1 Reconciling Inventory Discrepancies
8.8.4.4 Reporting Loss
8.8.3.2 Waiting Room Policy - Security
8.8.4.0 Daily Inventory Audit
8.8.4.1 Reconciling Inventory Discrepancies
8.8.4.4 Reporting Loss
8.8.4.5 Stocking/Restocking Shelves
8.8.4.6 Purchaser Interaction
8.8.4.7 Till Counting and Storing Cash
8.8.4.8 Denial of Sale
8.8.4.9 Sales Process
8.8.4.10 Purchaser Programs
8.8.5.0 Conflict Resolution - Security
8.8.5.1 Incident Reporting Checklist - Security
8.8.5.2 Facility Evacuation - Security
8.8.6.0 Dispensary Cleaning/Upkeep
11
Below is an overview of our day-to-day operations for our retail facility.
a. Describe customer check-in procedures.
SOP Examples:
8.8.3.0 Managing Guest Flow
8.8.3.1 Waiting Room Policy - Security
8.8.3.2 Visitor, Vendor, and Professional
Servicers Check In/Out
The entrance to our facility will be clearly and legibly posted with a notice that no person under
the age of 21 years of age is permitted to enter upon the premises. Our Security Staff will welcome
customers and direct them to our modern lobby for our receptionist to check them in by confirming
the individual’s age and identity. The lobby will consist of a living ro om style set-up with chairs,
sofa, table, lamps, and art sourced from artists from Fresno. After checking in, customers will be
welcomed into the retail area. A "buzz-in" electronic/mechanical entry system will be utilized to
limit access to the retail area and separate it from the reception/lobby area.
b. Identify location and procedures for receiving deliveries during business hours.
SOP Examples:
8.8.4.2 Receiving Deliveries 8.8.4.3 Receiving Deliveries - Security
All cannabis products will be loaded and unloaded inside our facility within
the Shipping and Receiving area which is an enclosed, secure area, out of
public sight. Deliveries to our facility will enter through a roll up door which
will be closed and locked immediately upon entry. Likewise, for product
deliveries, the delivery car will be loaded within our locked facility prior to
exiting via the roll up door. A silent robbery alarm button will be installed at
the loading and unloading area, as well as all product and currency storage
areas. This entrance is not available for use by the public. We will receive
a shipment of cannabis goods only from a licensed distributor or licensed
microbusiness authorized to engage in distribution. Vendors will only enter
in the limited-access area and will be escorted by an employee while on
premises. Records of all authorized individuals who entered our facility that are not employees
will be maintained. The record will include the name of the individual, the company the individual
works for, the reason the individual entered the limited-access area, the date, and the times the
individual entered and exited the limited-access area. These records shall be made available to
the Bureau immediately upon request. We will accept shipments of cannabis goods during our
hours of operation between the hours of 8:00 a.m. and 10:00 p.m.
Our process for product intake is as follows:
• Cannabis goods order is placed with a licensed vendor.
• Shipping Manifest, invoice, test results, and vendor/distributor licenses are reviewed, and
delivery time is confirmed and scheduled.
• Licensed distributor arrives at Pure Fresno and identification is verified at Reception.
• Licensed distributor driver is provided with a visitor's badge and will be logged with date,
time of arrival, company, and reason for visit.
• Distributor and cannabis goods are escorted into the Shipping and Receiving room (all
areas have key or credentialed access).
• Inventory is verified to ensure it is accurately reflected in the shipping manifest by
confirming that the number of boxes of cannabis goods, type of cannabis goods, weight
12
and/or units of cannabis goods matches the label on the boxes containing the cannabis
goods.
• Once inventory has been reviewed and verified, they will be carried from the Shipping and
Receiving area to Product Storage (secure access area requiring a key, credentialed, or
pin pad access).
We will verify independently of their distribution partners, that the third-party laboratory is in good
business standing with current state licenses.
The Inventory Manager will bear responsibility for the oversight of the delivery intake process.
This responsibility includes reviewing orders to ensure that the cannabis and cannabis -infused
products are sufficiently stocked, reviewing manifests to ensure that the cultivators and
processors shipping cannabis and cannabis-infused products to our store are fulfilling our exact
order, verifying that the products received matches the manifest, managing receipts and
payments and ensuring that new inventory is recorded into the Metrc track and trace system.
Each inventory item will be checked to verify that each item was ordered by Pure Fresno and that
any batch or product identification numbers match those on our order and sh ipping manifest.
Items will furthermore be checked to ensure that the packaging is secure, and that all required
labels are property affixed.
Cannabis products that are outdated, damaged, deteriorated, misbranded, adulterated, or
packaged in containers that has been opened or breached will similarly be separated for storage
in a segregated area until approved for destruction. Additionally, any delivery showing signs of
pest infestation will similarly be refused. Digital scales will likewise be used to wei gh product,
accounting for packaging, to ensure accuracy.
We will not accept cannabis goods unless a representative sample of the cannabis goods has
undergone and passed all testing for cannabinoids, heavy metals, microbial impurities,
mycotoxins, residual pesticides, residual solvents and processing chemicals and terpenoids (if
tested) by a testing laboratory with ISO/IEC 17025 accreditation. (§ 5701) We ensure that the
batch number is labeled on all packaging and matches the batch number on the correspon ding
certificate of analysis for regulatory compliance testing. (§ 5406)
We will accept or reject, in whole, shipments of cannabis goods in the following circumstances:
• If a shipment containing cannabis goods differ from those listed on the sales invoice or
receipt, we will reject the portion of the shipment that is not accurately reflected on the
sales invoice or receipt.
• If a shipment containing any cannabis goods are damaged during transportation, we will
16
f. If proposed, describe delivery service procedures, number of vehicles and product
security during transportation.
SOP Examples:
- 7.1.3.20 Transportation of Cannabis
Product
- 7.1.3.20-A Invoice-Transport Manifest
- 7.1.3.20-B Transportation Log Template
- 7.1.4.0 General Safety Procedure and
Guidelines
- 7.1.4.0-A Accident Report
- 7.1.4.0-B Management Accident
Investigation Report
- 7.1.4.0-C Safety Rule Violation Notice
- 7.1.4.1 Delivery Agent Identification
Checks
Delivery Vehicles / Number of Delivery Vehicles
Our initial transport fleet will consist of a single Toyota Prius
with plans to scale to more vehicles as needed. If the need for
larger vehicles arises, our plan is to transition to the new Ford
Transit 1 all-electric version anticipated for the 2022 model
year. This will help us achieve sustainability goals and lower
cost of ownership while helping Fresno and surrounding
areas improve air quality and reduce noise levels.
Vehicles will be either owned or leased and registered by Pure Fresno (not employee owned) and
insured through a commercial auto policy meeting or exceeding California requirements. A copy
of the current California Department of Transportation registration and required inspection
certificates kept inside the vehicle. Current State inspection and registration stickers will be
displayed. Vehicles will carry a valid insurance card within the Transportation Binder as
mandated by California law, which requires all delivery businesses to be insured with proof
of insurance at a minimum amount of for all vehicles being used to transport
cannabis goods. Pure Fresno will provide the city with any changes to the information required
in writing within 30 calendar days.
Product Security During Transportation
Pure Fresno delivery drivers will be at least 21 years of age. During delivery, delivery employees
will carry a copy of Pure Fresno’s retailer license, government-issued identification, and a
company identification badge. Delivery employees will not carry cannabis goods valued in excess
of at any time, with no more than of cannabis goods that are not already part of a
customer order that was processed prior to leaving the premises. Following are safety protocols
we follow to ensure secure deliveries:
No cannabis graphics or text On-board video surveillance
Real-time, web-accessible GPS tracking
systems
Equipment to identify unlawful entry of vehicle
Locking product storage containers not visible
from exterior
Two-way, push-to-talk communications for
driver and dispatcher
Steel drop-safes for currency Climate-controlled
Equipped with FasTrack to decrease stop
times
Vehicle inspections prior to use
Weather restrictions Extensive training on threatening situations
Delivery times and routes Delivery manifest
Unmarked vehicles with no indication the vehicle is transporting cannabis or cannabis products.
17
Pure Fresno delivery employees, carrying cannabis goods for delivery, will only travel in an
enclosed motor vehicle. Our vehicles will not have any marking or other indications on the exterior
of the vehicle that may indicate that the delivery employee is carrying cannabis goods for delivery.
Only employees of Pure Fresno for whom delivery is being performed will be in the delivery
vehicle.
While carrying cannabis goods for delivery, our employees will ensure the cannabis goods are
not visible to the public. Cannabis goods will be locked in a fully enclosed box, shipping container,
or cage that is secured on the inside of the vehicle, including the trunk. Storage units will be
temperature controlled. No portion of the enclosed box, container, or cage will be comprised of
any part of the body of the vehicle.
Delivery employees will not leave cannabis goods in an unattended motor vehicle unless the
motor vehicle is locked and equipped with an active vehicle alarm system. Any cannabis goods
left in an unattended vehicle will be stored in a container.
Delivery vehicles will be outfitted with a dedicated Global Positioning System (GPS) device for
identifying the geographic location of the delivery vehicle and recording a history of all locations
traveled to by the delivery employee while engaged in delivery. A dedicated GPS device will be
owned by Pure Fresno and used for delivery only. The GPS device will be permanently or
temporarily affixed to the delivery vehicle and will remain active and inside of the delivery vehicle
during delivery. At all times, Pure Fresno will be able to identify the geographic location of all
delivery vehicles that are making deliveries and document the history of all locations traveled to
by a delivery employee while engaged in delivery. This information will be provided to the City
and Bureau upon request. The history of all locations traveled to by a delivery employee while
engaging in delivery will be maintained for a minimum of 90 days.
Upon request, we will provide the City and Bureau with information regarding any motor vehicle
used for the delivery of cannabis goods, including the vehicle’s make, model, color, Vehicle
Identification number, license plate number and Department of Motor Vehicles registration
information. We will train our delivery employees to understand that any motor vehicle used by a
licensed retailer to deliver cannabis goods is subject to inspection by the City or Bureau and may
be stopped and inspected at our premises or during delivery. (§ 5417)
A distinct number will be assigned to each delivery employee employed by Pure Fresno that
allows us to identify the employee in documents or records by using the employee number rather
than the employee’s full name. These records will be maintained in Metrc system a nd made
available to the City and Bureau upon request.
Delivery Service Procedures
When an order for cannabis delivery is placed, the Operations Manager will confirm that the order
has been placed by a qualified buyer and that the proposed delivery address is a qualified
location. The Operations Manager will request the following information from the prospect buyer:
name and phone number of the purchaser, age of the purchaser (to be verified by an appropriate
form of identification upon delivery), and the address of the physical location to which the delivery
will be made. The Operations Manager will ensure the address is in a qualified, physical location
per regulations set forth by the City of Fresno and State of California. The delivery driver will be
responsible for confirming that the form of identification used for age verification is valid and
accurate.
18
All cannabis products will be loaded inside our facility in an enclosed, secure
area, out of public sight in the shipping and receivi ng area. The delivery car will
be loaded within our locked facility prior to exiting via the roll up door. A silent
robbery alarm button will be installed at the loading and unloading area, as well
as all product and currency storage areas. This entrance is not available for use
by the public. Delivery vehicles are equipped with steel drop-safes for currency.
Vehicles are equipped with locking storage containers proprietary to storage of
in-transit cannabis products.
Pure Fresno will maintain an accurate list of delivery personnel. Delivery will be performed by
Pure Fresno personnel of at least 21 years of age. Delivery personnel will have an employee
badge which contains at a minimum: (1) Pure Fresno’s name and retail license number; (2)
employee’s first name, (3) an employee number exclusively assigned to that employee for
identification purposes; and (4) a color photograph of the employee that clearly shows the full
front of the employee’s face and be least 1 inch in width and 1.5 inches in height.
Delivery personnel making deliveries will have:
An active and valid driver’s license. A current copy of the Pure Fresno’s retail
license.
Coverage by company insurance policies and
records.
An identification badge or card at all times and
will, upon demand, produce it to the police, or
other government officials, if necessary, to
perform the government officials' functions
and duties.
Access to a secure form of communication
with the facility management (i.e., cellular
telephone) at all times the vehicle contains
medical cannabis products.
We will transport pursuant to a shipping manifest generated through the track and trace system,
that includes:
The name, license number, and licensed
premises address of the originating licensee
Arrival date and estimated time of arrival at
each licensed premises
The name, license number, and licensed
premises address of the licensee transporting
the cannabis goods
The name, license number, and licensed
premises address of the destination licensee
receiving the cannabis goods into inventory or
storage
Driver license number of the personnel
transporting the cannabis goods, and the
make, model, and license plate number of the
vehicle used for transport
The date and time of departure from the
licensed premises and approximate date and
time of departure from each subsequent
licensed premises, if any
Delivery personnel will not wear clothing or symbols that demonstrate ownership or possession
of cannabis. All delivery customers must provide a valid proof of identification demonstrating they
are 21 years of age or older for adult-use cannabis goods, or 18 years of age or older for medicinal
cannabis goods with a valid medical marijuana identification card. Delivery employees will verify
the age by inspecting a valid form of identification of all delivery customers, in person, before they
complete the delivery of the cannabis goods.
Upon arrival, the delivery software will display a screen alerting the driver they have arrived at the
delivery location. The delivery driver will: (1) validate the identity and age of the person requesting
delivery of cannabis; (2) validate the legitimacy of an address to which a delivery is requested;
19
and (3) validate that the location is not situated upon Federally owned or leased property, or a
school, daycare, or a youth center.
Once cash is received from the customer, drivers store the cash in a zip pered pouch which is
then stored in the trunk of their vehicle in between deliveries. They can issue change from that
pouch and continue to add cash to it as they deliver more orders. After each delivery, cash is
stored in a permanently mounted, steel drop safe. The customer will sign electronically on the
delivery software, then the driver will sign on the delivery software. The customer is given their
order and the order is marked complete. The receipt will transmit electronically. Once safely inside
the vehicle, the delivery driver will notate the transaction type on the duplicate receipt that was
placed in the designated folder and re-file. At the end of their shift, they return the cash collected
to the Operations Manager where it's recorded on a spreadsheet for each cash transaction. The
money is placed in a secured vault with secured pickup from armored cars.
Delivery-Specific Standard Operating Procedures
Pure Fresno has developed comprehensive Standard Operating Procedures (SOPs), outlining
driving considerations, route assessment and planning, state laws, program rules and regulations,
safe driving processes and reporting. The following processes pertain to cannabis deliveries:
Vehicle Inspections: Prior to each delivery shift, the vehicle will be inspected by the Delivery
Driver who will inspect the tire pressure, dashboard lights, all locking mechanisms, fuel level,
cleanliness, windshield wiper fluid levels and functionality of windshield wipers, headlights,
brake lights, and turn signal lights, security communication devices, GPS and tracking devices.
The Driver will ensure there are no unauthorized tracking devices, explosives or other weapons.
The Driver will ensure the vehicle's insurance and inspection sticker are current and valid. If
necessary, the Driver will communicate vehicle concerns to the Operations Manager or will
seek out mechanical assistance for concerns that can be corrected prior to departure. Under
no circumstances will a vehicle be used for deliveries if there are any mechanical or inspection
issues.
Weather Restrictions: In times of inclement weather, the Security Manager will make the final
decision as to whether or not weather is too severe for delivery purposes. If a delivery is
permitted, headlights must be on at all times. Headlights will be required at dawn, dusk and any
time when a distance of five hundred (500) feet ahead cannot be clearly seen
Delivery Times and Routes: Delivery times and routes will be randomized. There will be no
intervening stops or unnecessary delays. The Security Manager will develop and maintain a list
of approved routes. Each route will have at least one (1) secondary route to be used in t he
event of a traffic situation, detour, or other obstruction. If a fuel stop is required, the stop will be
identified ahead of time and built into the planned route and shipping manifest so as to choose
a rest area in a safe, accessible area that allows for the least amount of stop time. If a stop is
required, Delivery Drivers will be trained to shut off the engine and assess surroundings prior
to exiting the vehicle. The Security Manager will be responsible for communicating with, and
tracking, delivery drivers and delivery vehicles throughout the delivery process.
Delivery Manifest: Every delivery will be accompanied by a manifest. All information pertaining
to the delivery will be entered into METRC and made available to law enforcement agencies
upon request. For greater transparency and more detailed records, Pure Fresno will add the
following information to manifests: (1) cannabis business license number; (2) driver's name and
license number; (3) the date and time of departure from our facility; (4) proposed route and a
secondary route, in the event of a required detour or emergency; and (5) the vehicle’s make,
model and license plate number. Manifests will be stored in accordance with Pure Fresno’s
Record Keeping Plan.
20
Delivery Preparation: Before cannabis packages are permitted to leave the facility for delivery,
they will be inspected and will receive an accompanying shipping manifest. Labels will be
created for each delivery package. Packages will be anchored inside of the delivery vehicle. To
further reduce the risk of diversion and safety or security breaches that may negatively impact
our drivers, the greater Fresno community, or the patients and customers we serve, delivery
employees will not carry cannabis goods valued in excess of $5,000 at any time, with no more
than $3,000 of cannabis goods that are not already part of a customer order that was processed
prior to leaving the premises.
Suspected Theft or Diversion: In the event of an emergency, the delivery driver will immediately
report the threat or emergency to a member of California's law enforcement through the 911
emergency system. The delivery driver will also report vehicle accidents, diversions, losses, or
other events that occur during transport of cannabis to the Security Manager within one hour
of the accident or incident. Pure Fresno will report any loss or theft of cannabis in a manner
described by the Bureau and within METRC. The Security Manager will be responsible notifying
the Bureau as additional information becomes available, as well as the appropriate law
enforcement parties. If a discrepancy is suspected due to criminal activity by an employee, the
Security Manager will report the employee to the Operations Manager to take appropriate
action, which includes notifying the Bureau and the appropriate law enforcement agency if
applicable. Any discrepancy between the physical cannabis in a shipment and the shipping
manifest will be documented and reported. SOP's will be updated and reviewed by the Security
Manager, and, once approved, staff will be trained on new procedures.
Responding to In-Transit Emergencies or Threats: In the event of attempted robbery or other
threatening events during delivery, the delivery driver will be trained to respond with and without
force, depending on the situation. All delivery drivers will participate in extensive training
covering the best method for evaluating threatening situations; determining the most
appropriate response and corresponding level of force, if applicable; and how to maneuver
away from the threatening event if possible.
Law Enforcement Cooperation: Pure Fresno understands that delivery vehicles may be
stopped and inspected along delivery routes by the Bureau, law enforcement or other federal,
state or local government officials if necessary. During any such inspection, delivery drivers will
cooperate to ensure a smooth, efficient and secure inspection.
1
SOCIAL EQUITY
COMMERCIAL CANNABIS BUSINESS PERMIT
PHASE II – APPENDIX A. SECTION 2. SOCIAL POLICY AND LOCAL
ENTERPRISE PLAN
Office of the City Manager
2600 Fresno Street
Fresno, CA 93721
Submitted by:
Pure Fresno, LLC
3355 E Spring Street, Suite 300
Long Beach, CA 90806
Phone: (949) 887-7975
2
Table of Contents
2. SOCIAL POLICY AND LOCAL ENTERPRISE PLAN ............................................................. 3
2.1. Describe whether the Commercial Cannabis Business is committed to offering
employees a Living Wage. ........................................................................................................ 3
2.2. Briefly describe benefits provided to employees such as health care, vacation, and
medical leave, to the degree they are offered as part of employment....................................... 3
2.3. Describe compensation to and opportunities for continuing education and employee
training. ...................................................................................................................................... 4
2.4. Describe the Commercial Cannabis Business plan to recruit individuals who meet the
criteria listed in the Social Policy Section 9-3316 (b) (1) of the Fresno Municipal Code (FMC)
and the percentage of local employees it hires. ........................................................................ 6
2.5. Describe the extent to which the Commercial Cannabis Business will be a locally
managed enterprise whose owners and /or managers reside within or own a commercial
business within the City of Fresno, for at least one year prior to March 2, 2020. ...................... 7
2.6. Describe the number of employees, title/position and their respected responsibilities. ..... 7
2.7. Describe whether the CCB has five (5) or more employees and whether it has signed a
labor peace agreement allowing employees to unionize without interference. ....................... 11
2.8. Provide a workforce plan that includes at a minimum the following provisions: ............... 11
2.8.1. Commitment for 30% of employees to be local hires; the business must show that it
has either hired or made a good faith effort to hire bona fide residents of Fresno who have
not established residency after the submission of an application for employment with the
applicant/permittee. ............................................................................................................. 11
2.8.2. Commitment to offer apprenticeships and/or compensation for continuing education in
the field; and ............................................................................................................................ 12
2.8.3. Commitment to pay a living wage to its employees. ..................................................... 12
Appendix A. Labor Peace Agreement ................................................................................. 13
4
• Employer-provided life insurance
Benefit Package
Pure Fresno will also offer to eligible employees a competitive benefit package which includes:
• An employer matching 401k program
• Paid time off (PTO)
• Volunteer time off (VTO) – paid
• Paid lunches (selected days)
• Fresno community discounts: movies, attractions, restaurants, and other local amenities
Continuing Education
Pure Fresno will maintain a rigorous schedule of continuing industry education designed to ensure
employees have the most up-to-date information on the industry and products. We will purchase
a book every quarter for each employee to continue their own personal development outside of
work. For employees in management positions and high performing employees looking to grow
within the company, the company will send them to industry events, workshops, conferences , and
expos that will enhance their employee experience and their career in the cannabis industry.
Additionally, Pure Fresno will offset college tuition costs.
2.3. Describe compensation to and opportunities for continuing education and employee
training.
SOP Examples:
7.2.0.0 Employee Training
7.2.0.0-A Training Matrix
7.2.0.0-B Training Attendance Record
7.2.0.0-C OJT Training Record
7.2.0.0-D External Training Request
Employee Training and Continuing Education
We view employee training as part of its commitment to being a good neighbor to the community
we serve and a socially impactful partner to the larger cannabis community. The guiding principles
of training include:
• Building a foundation for employees to have a lifelong career in the cannabis industry.
• Creating an understanding of the relationship between the cannabis industry and social
justice issues.
• Maintaining a rigorous schedule of continuing industry education designed to ensure
employees have the most up-to-date information on the industry and products.
• Regular and constant training and accountability testing to ensure all employees are
familiar with all training modules and components.
All newly hired staff complete a New Employee Task List within the first thirty (30) days of
employment. This task list encompasses but is not limited to, reviewing our Employee Handbook,
Safety Handbook, Code of Conduct, and federal and state laws/regulations. All employees who
will physically handle cannabis, will attend a mandatory training course that addresses:
• Proper handling of medical cannabis.
• Proper recordkeeping.
• How to prevent and detect the diversion of
medical cannabis.
• Best practice security procedures.
• Best practice safety procedures, including
responding to the following: medical
emergency, fire, chemical spill, and
threatening event (armed robbery,
burglary, criminal incident).
5
Customer facing employees are educated on the Flowhub POS system, brand and product
offerings, fact-finding and discovery, customer experience and engagement, and customer
loyalty. To coincide with the annual review of each employee, recurrent training concerning
cannabis research, discoveries and studies will be added to ensure the team continues to grow
and learn about the industry. The training will consist of topics including but not limited to:
• Drug discoveries and uses for cannabis
• Drug developments that include cannabis
• Understanding strains (new and existing),
their effects and their potency
• Dosing/efficacy of new strains and
products
• New information on tolerance, ingestion
and metabolism
• Drug interactions with OTC and
prescription drugs and substances
• The Endocannabinoid System
Additional training includes:
Identification Procedures Proper Cannabis Use Packaging & Labeling
Health & Safety Standards I. Proper Storage Requirements Proper Disposal
Inventory Tracking Regulation Safety & Security Recordkeeping
Inspections Cannabis Sales Interaction with Customers
Confidentiality/Privacy Issues Sexual Harassment Policies Emergency Response
Managing Power Outages Agitated/Impaired Customers Workplace Violence Protocols
Training sessions may include the use of virtual web collaborations, onsite group sessions, and
post-training comprehension testing. To ensure that our training program and approaches remain
up-to-date and relevant, we will organize a review committee consisting of both management
team members and employees to evaluate the effectiveness of our training curriculum and
discuss any improvements that might add value to our approach. After attending training of any
kind, each employee will sign a form to verify that he /she attended the training and attests to
understanding Pure Fresno’s policies and procedures.
Personnel training files that will include:
• A record of any online trainings, modules studied, and results of any assessments
completed online.
• A signed receipt for training manuals provided at new hire orientation and at any
subsequent annual trainings.
• Originals of company training materials will be stored in a storage cabinet with attendance
records and notes from all training classes.
• In the event of an inspection, all training records will be available to assessors along with
a detailed training schedule, what materials were used and signed attendance sheets.
All training materials, standard operating procedures, maintenance reports, inventory reports, and
required records adopted and their dated revisions will be kept in the office area and locked in a
storage cabinet which will be accessible only by the Operations Manager.
In addition, Pure Fresno will purchase a book every quarter for each employee to continue their
own personal development outside of work. For employees in management positions and high
performing employees looking to grow within the company, the company will send them to
industry events, workshops, conferences, and expos that will enhance their employee experience
and their career in the cannabis industry. Additionally, Pure Fresno will offset college tuition costs.
6
2.4. Describe the Commercial Cannabis Business plan to recruit individuals who meet the
criteria listed in the Social Policy Section 9-3316 (b) (1) of the Fresno Municipal Code (FMC)
and the percentage of local employees it hires.
Commitment to Social Policy Section 9-3316 (b) (1) of the Fresno Municipal Code (FMC)
Pursuant to Social Policy Section 9-3316 (b) (1) of the Fresno Municipal Code (FMC), we will hire
individuals for a minimum of one-third (1/3) of the total annual work hours performed at the
business who meet one of the following:
• Annual family income below 80% AMI;
• Convicted for a cannabis related crime that could have been prosecuted as a
misdemeanor or citation under current State law;
• Lived in a low to moderate income census tract in the city for a minimum of three (3) years;
• Veteran; or
• Former foster home youth who was in foster care as a minor.
• Unemployed; or
• Receiving public assistance.
If selected to receive a commercial cannabis business permit, a condition of approval will be
provided to the city with ongoing proof of compliance of this requirement.
Percentage of Local Employees Hired
Pure Fresno is committed to hire, contract and spend money locally. The City of Fresno’s
Workforce Plan specifies that companies must commit to local hiring of 30% of employees. We
commit to hiring Fresno residents to comprise of more than 80% community employees. We
always aim for the highest possible percentage of local hiring however this is sometimes not
possible. As such, in the event we are unable to hire all employees from with the City of Fresno,
we will extend the candidate search to include residents within Fresno County. We have
demonstrated a successful track record of doing this in each of the communities in which we
operate such as in McKeesport, PA which was predominantly staffed with residents within the
community. Our local hiring plan will include:
- Hosting local community job fairs.
- Partnering with local workforce
development agencies and community-
based organizations.
- Partnering with local organizations and
staffing agencies to post job openings.
- Posting positions on local job boards.
- Partnering with our labor union to identify
qualified local employees.
- Establishing an employee referral
program.
- Working with local agencies to identify
potential employees who are at or below
the median household income in Fresno
to assess interest in employment.).
- Conducting workforce training and ready-
to-work programs either individually or in
partnership with other community
organizations to help prepare diverse
individuals to enter the industry.
We will show the City that we have either hired or made a good faith effort to hire bona fide
residents of Fresno who have not established residency after application for employment with
Pure Fresno.
Additionally, we will aim to source 100% of supply and equipment expense (non-labor, non-rent
expense) from Fresno businesses. If we need to expand the search, we will focus on sourcing
7
from surrounding communities. Prior to opening, we will hire local area contractors to help us with
the following site improvements:
General Contractor Security System and Guards Vault
Demo and Construction Computers/Servers Interior Furnishings
Signage and Landscaping Generator Transformer Electrical, HVAC and
Dehumidification Upgrades
Additional good and services procured from local businesses will include restaurant catering and
delivery services, food truck services, artwork from local artists for facility design, office supplies
and cleaning supplies, as some examples.
2.5. Describe the extent to which the Commercial Cannabis Business will be a locally
managed enterprise whose owners and /or managers reside within or own a commercial
business within the City of Fresno, for at least one year prior to March 2, 2020.
Day-to-day operations will be managed by a locally-hired Operations Manager. The Facility
Manager with parent company, Moxie, will have overarching responsibility to ensure the facility is
operating in full compliance with local and state regulations. Phil Martin, Moxie’s Facility Manager,
can be reached at (719) 304-4184 or at phil@enjoymoxie.com.
2.6. Describe the number of employees, title/position and their respected responsibilities.
SOP Examples:
7.1.2.0 Employee Qualifications
7.1.2.0-A Internal Job Description Template
7.1.2.0-B External Job Description Template
7.2.0.0 Employee Training
7.2.0.0-A Training Matrix
7.2.0.0-B Training Attendance Record
7.2.0.0-C OJT Training Record
7.2.0.0-D External Training Request
7.5.2.1 Policy, Procedure – Format and
Content
7.5.2.1-A Procedure Template
7.5.2.1-B Policy Template
Number of Employees and Title/Position
Pure Fresno will hire 12 employees initially for first year operations and will more than double to
28 employees by year 4, excluding guards and delivery personnel as follows:
# of Employees Year Start Position
1 1 Operations/Sales Manager
1 1 General Manager
1 1 Inventory Manager
1 1 Community Liaison
4 1 Sales Associate
1 1 Bookkeeper
1 1 Administrative Assistant
2 1 Receptionist
3 2 Sales Associate
3 2 Sales Associate
3 3 Sales Associate
1 3 Receptionist
3 4 Sales Associate
3 4 Sales Associate
9
• Verify customer ID’s. Verify customer purchase records.
• Control selling floor access and customer flow.
• Ensure proper use of the inventory management system. Work with the
Sales Manager to manage inventory intake.
Community
Liaison
• Engage local officials for community priorities. Create Charter for
Community Development. Establish a Community Committee.
• Commence community support projects to communicate and educate the
community about project status.
• Develop community relations scope. Manage all communications with
public.
Bookkeeper • Maintain accuracy of general ledgers. Full cycle accounts receivable,
including preparation of invoices and maintain records of all customers
and vendors. Payroll processing.
• Preparation of monthly financial statements. Daily reconciliation
accounts; including, but not limited to, bank accounts, and third-party
payment accounts. Generate unpaid bills reports.
• Following up with appropriate staff regarding discrepancies in
transactions. Reconciling General Ledger Accounts by analyzing and
researching individual transactions as needed.
• Assisting the team with other finance duties as needed in the audit
process. This may include activities such as preparation of general ledger
schedules, record maintenance, and clerical duties.
• Comply with local, state, and federal government reporting requirements
and tax filings.
Sales
Associate
• Educating customers on the safe use of their selected cannabis products.
Advising customers on suitable cannabis products based on their needs,
preferences, budgets, and reactions to different strains of cannabis.
• Keeping abreast of new cannabis products on the market as well as the
latest industry trends through trade shows and research.
• Processing customers' payments using the Flowhub POS system.
Correct cash handling and discount application.
• Ensuring that the store is clean and well-organized at all times.
• Correctly weighing, packaging, and labeling cannabis products as
required.
• Taking inventory of cannabis products and ensuring that the sales floor is
adequately stocked.
• Accurate and timely data entry of customer profiles. Verifying proper
paperwork, documentation and ID for customers.
Administrative
Assistance
• Checking customer identification for age verification. Scanning customer
ID into POS system.
• Making sure Customers are adhering to social distancing guidelines, as
applicable.
• Periodically sanitizing commonly touched surfaces (door handles, etc.)
Receptionist • Greet and educate customers on various cannabis products and
consumption methods. Provide exceptional customer service and offer
positive resolutions to challenges from customers.
• Answer phones and accurately operate computer systems.
• Educate new clientele on the different effects of cannabis. Generate
sales through customer interaction and product assistance.
• Manages counter transactions without errors or shortages. Comply with
10
all company policies and procedures, and follow all safety standards to
ensure a safe work and shopping environment
• Prevent asset loss through proper floor awareness. Support the Store
Management team in driving and maximizing store sales, controlling and
minimizing shrink to achieve store goals.
• Assist other staff members or managers with daily tasks, cleaning,
restocking, packaging, labeling, etc. Prepare, store, label, and distribute
cannabis in a safe, accurate, and timely manner in accordance with
policies and procedure and state law.
Delivery • Verify route and contents of assigned delivery orders prior to leaving the
store.
• Assist with order fulfillment if budtender is busy.
• Communicate with customers via phone and/or text about delivery status.
• Deliver orders discreetly and professionally.
• Verify and photograph customer documents as needed.
• Correct cash handling.
• Log miles and hours in a timely manner.
• Understand applicable federal, state and local laws and regulations as they
pertain to the industry, personnel law, safety regulations, local municipal
codes and organizational rules, regulations, directives and standard
operating procedures.
Security
11
2.7. Describe whether the CCB has five (5) or more employees and whether it has signed
a labor peace agreement allowing employees to unionize without interference.
Pure Fresno will have five (5) or more employees. We have entered into a Labor Peace
Agreement with the United Food and Commercial Workers International Union (UFCW). The
agreement was entered into in accordance with applicable requirements of the California
Medicinal and Adult Use Cannabis Regulation and Safety Act (MAUCRSA), California B&P Code
§ 26000 et seq., and applicable local cannabis licensing ordinances and regulations. Our
employees can unionize without interference. Please find a copy of the Labor Peace Agreement
included in Appendix A.
2.8. Provide a workforce plan that includes at a minimum the following provisions:
Please find our workforce plan included below.
2.8.1. Commitment for 30% of employees to be local hires; the business must show that it
has either hired or made a good faith effort to hire bona fide residents of Fresno who have
not established residency after the submission of an application for employment with the
applicant/permittee.
Percentage of Local Employees Hired
Pure Fresno is committed to hire, contract and spend money locally. The City of Fresno’s
Workforce Plan specifies that companies must commit to local hiring of 30% of employees. We
commit to hiring Fresno residents to comprise of more than 80% community employe es. We
always aim for the highest possible percentage of local hiring however this is sometimes not
possible. As such, in the event we are unable to hire all employees from with the City of Fresno,
we will extend the candidate search to include residents w ithin Fresno County. We have
demonstrated a successful track record of doing this in each of the communities in which we
operate such as in McKeesport, PA which was predominantly staffed with residents within the
community. Our local hiring plan will include:
- Hosting local community job fairs.
- Partnering with local workforce
development agencies and community-
based organizations.
- Partnering with local organizations and
staffing agencies to post job openings.
- Posting positions on local job boards.
- Partnering with our labor union to identify
qualified local employees.
- Establishing an employee referral
program.
- Working with local agencies to identify
potential employees who are at or below
the median household income in Fresno
to assess interest in employment.).
- Conducting workforce training and ready-
to-work programs either individually or in
partnership with other community
organizations to help prepare diverse
individuals to enter the industry.
We will show the City that we have either hired or made a good faith effort to hire bona fide
residents of Fresno who have not established residency after application for employment with
Pure Fresno.
Additionally, we will aim to source 100% of supply and equipment expense (non-labor, non-rent
expense) from Fresno businesses. If we need to expand the search, we will focus on sourcing
13
Appendix A. Labor Peace Agreement
SOCIAL EQUITY
COMMERCIAL CANNABIS BUSINESS PERMIT
PHASE II – APPENDIX A. SECTION 3. NEIGHBORHOOD
COMPATIBILITY PLAN
Office of the City Manager
2600 Fresno Street
Fresno, CA 93721
Submitted by:
Pure Fresno, LLC
3355 E Spring Street, Suite 300
Long Beach, CA 90806
Phone: (949) 887-7975
Table of Contents
3. NEIGHBORHOOD COMPATIBILTY PLAN ............................................................................. 3
3.1. Describe how the CCB will proactively address and respond to complaints related to
noise, light, odor, litter, vehicles, and pedestrian traffic. ............................................................ 3
3.2. Describe how the CCB will be managed to avoid becoming a nuisance or having impacts
on its neighbors and the surrounding community. ..................................................................... 4
3.3. Describe odor mitigation practices. .................................................................................... 5
3.4. Identify potential sources of odor. ...................................................................................... 6
3.5. Describe odor control devices and techniques employed to ensure that odors from
cannabis are not detectable beyond the permitted premises. ................................................... 7
3.6. Describe all proposed staff odor training and system maintenance. .................................. 8
3.7. Describe the waste management plan. .............................................................................. 9
3. NEIGHBORHOOD COMPATIBILTY PLAN
3.1. Describe how the CCB will proactively address and respond to complaints
related to noise, light, odor, litter, vehicles, and pedestrian traffic.
Responding to Complaints
Pure Fresno will have a 24/7 manned telephone number where any member of the community
can call to report issues or express concerns related to noise, light, odor, litter, vehicles,
pedestrian traffic, and any other complaints. Other methods of communicating with us include in-
person, email, and mail. Our emergency point of contact will be Facility Manager, Phil Martin. Phil
can be reached at (719) 304-4184 or at phil@enjoymoxie.com.
We recognize the importance of fully understanding the complainant's issues. Upon receiving a
complaint, the Community Liaison will take reasonable steps to understand the nature of the
complaint by clarifying and seeking any additional information from the complainant. We adhere
to the highest standards in the industry with regards to compliance, security, and product. Our
goal is to provide excellent customer service, educate, be a good neighbor by being involved and
promoting our community.
Good Neighbor Policy
To ensure the safety for adjoining or near properties, Pure Fresno will implement our Good
Neighbor Policy involving the following:
• No on-site consumption of
cannabis/cannabis products –prohibited.
• No sales of alcohol or tobacco and no
drive through/drive-in service,
• No MMICs issued on-site.
• Minimize nuisances such as trash, litter,
and graffiti.
• No cannabis products will be visible from
the exterior of the business.
• “One-Truck” Delivery mitigating vendor
traffic, odor, and security risks
• 24/7 manned telephone number to
address any concerns or complaints.
• Monitored Neighborhood community e-
mail address posted online and on
premise.
• Get to Know Our Neighbors –Outreach to
nearby residents and businesses to
provide business overview and contact
information.
• No loud music played in store that may be
detected at a disruptive volume during
operations.
• Outdoor lighting will be used for
illumination only, not as an advertising
display.
Environmental Design Strategies
Pure Fresno will implement the following Crime Prevention through Environmental Design
(CPTED) strategies:
• Electronic methods: Electronic access and intrusion detection, electronic surveillance,
electronic detection, and alarm and electronic monitoring and control.
• Architectural methods: Architectural design and layout, site planning and landscaping,
signage, and circulation control.
• Organizational methods: Manpower, security guards, police, and neighborhood watch
programs.
We plan to improve the neighborhood by rehabilitating an under-performing commercial real
estate asset which will involve modernizing the structure and enhancing the property using
CPTED strategies:
• Natural Access Control and Surveillance: Walkways and landscaping will be used to
direct visitors to the proper entrance and away from private areas. All doorways that open
to the outside, as well as sidewalks and all areas of the yard, will be well lit. The front door
will be visible from the street and clearly visible from the driveway and parking lot.
Windows on all sides of our facility will provide full views of the property. The driveway will
be visible from the front or back door and from at least one window. Landscaping will be
properly maintained to provide good views to and from the building and will not be planted
in a way that creates blind spots or hiding places.
• Territorial Reinforcement: Our entryway will create a transitional area between the street
and the building. Property lines and private areas will be defined with plantings, pavement
treatments, or fences. Our street address will be clearly visible from the street, with
numbers a minimum of 5 in. high and made of nonreflective material.
• Security Measures: Licensed security guards will provide 24-hour daily guard coverage
to monitor site activity, control loitering and site access, ensure that patrons immediately
leave and do not consume cannabis in the vicinity, on the property, or in the parking lot,
and to serve as a visual deterrent to unlawful activities.
3.2. Describe how the CCB will be managed to avoid becoming a nuisance or having
impacts on its neighbors and the surrounding community.
We have established several policies to ensure the health, safety, and welfare of the public, our
employees, neighboring properties and end users and make positive contributions in the
neighborhood and surrounding areas:
Property Improvement: The architecture concept will involve modernizing an existing
structure and enhancing it with energy efficient lighting on both the interior and exterior thus
adding a more visually appealing property.
Landscaping: We will enhance the exterior will feature an attractive landscape design with
drought tolerant plants, bushes and ground covering to minimize watering requirements.
Clean Street Policy: We will minimize nuisances such as trash, litter, and graffiti. Our security
guards and personnel monitor the site and the immediate vicinity of the site to ensure that there
is no loitering. No cannabis, cannabis products, or graphics depicting cannabis or cannabis
products will be visible from the exterior, or on any of the vehicles used as part of our business.
There will be no outdoor storage of cannabis or cannabis products. Our “One-Truck” delivery
process mitigates vendor traffic, odor, and security risks.
Parking: Pure Fresno will provide adequate off-street parking and comply with City Municipal
Code parking requirements to service customers without causing negative impact. There will
be more than adequate disabled access parking in compliance with the requirements in the
California Building Code. On-site parking will be available for employees, patients, and
customers. Parking lots and landscaping will be maintained in such a manner as to not
constitute a nuisance condition. Parking on unpaved surfaces is prohibited. Our employees,
patients and customers will not park on the lawn or any unpaved surface.
Signage: Interior and exterior signage will comply with all sign regulations. Signs will not
obstruct any entrance or exit to our facility or any window. Signage will not be directly
illuminated, internally or externally. No banners, flags, billboards, or other prohibited signs may
be used at any time. No portion of the cannabis plant will be used in any sign visible from the
public right-of-way. We will post a sign by all exterior entrances that prohibits persons under 21
years of age from entering. A sign will be visibly posted with a clear and legible notice indicating
that smoking, ingesting, or otherwise consuming cannabis on the premises or in the areas
adjacent to our facility is prohibited. Business identification signage will be limited to that needed
for identification only and will not contain any logos or information that identifies, advertises, or
lists the services or the products offered. We will not advertis ,e by having a person holding a
sign and advertising the business to passersby.
Lighting: Pure Fresno will comply with the following exterior lighting standards in addition to
any lighting requirements of the zoning district. Outdoor lighting will be used for the purpose of
illumination only and will not be designed for or used as an advertising display. For security,
lighting will consist solely of motion-sensor lights. Lighting used for the illumination of parking
areas, walkways, and/or loading areas, or for security, will be fully shielded, directed downward,
and dark sky compliant. Where necessary, outdoor lighting will be designed to minimize impacts
to wildlife. No light or glare will be transmitted or reflected in a concentration or intensity that is
detrimental or harmful to persons, or that interferes with the use of s urrounding properties or
streets. If lights are used to illuminate landscaping, the light source will be shielded so as not
to be directly visible from off-site.
Noise: No loud music played in store that may be detected at a disruptive volume during
operations.
Community Outreach: Get to Know Our Neighbors – Outreach to nearby residents and
businesses to provide business overview and contact information. Our phone number and
email address will be posted online and on-premise.
Enhance Community Security: Our 24x7 daily security coverage will enhance security within
the community.
Prohibited Activities
No check cashing activities. No sales via drive-through/drive-in.
No on-site consumption of cannabis. No sales of alcohol or tobacco.
No medical cards issued on-site. No cannabis dispensing machines.
No free samples of cannabis or cannabis
products.
No dispersant of cannabis via diffuser or
vaporizer on-premise.
No cannabis goods sold or delivered to a
person within a motor vehicle.
Delivery drivers will not consume cannabis
while working.
Pure Fresno will provide a positive contribution by giving back to the Fresno community with not
only monetary contributions to be used for public school and park improvements, but also through
employee involvement within the community such as volunteering at non-profits, organizing food
drives, and supporting local businesses by ordering at restaurants and local shopping.
3.3. Describe odor mitigation practices.
Pure Fresno will adhere to strict odor control mitigation policies and procedures. We commit to
ensuring that our retail storefront will not adversely affect the health, safety, or enjoyment of
property of persons residing near our property due to odor that is disturbing to people of normal
sensitivity. Our measures will include:
• Designing and investing in a carbon filtration system that meets the specific needs of our
facility. We will work with an HVAC consultant with cannabis industry experience.
• Receiving information from the manufacturer about the effectiveness of the filter at
removing VOCs and choosing a filter with a high efficiency rate.
• Our control systems will be reviewed and certified by a Professional Engineer or a Certified
Industrial Hygienist as meeting professional expectations of competency and as sufficient
to effectively mitigate odors for all odor sources.
Employees will be trained on Air Quality Best Practices including:
• Regular inspection of our filters and replacing the filters if it is releasing a smell near the
filter effluent or has reached its lifespan according to the manufacturer’s specifications.
• Timing our filter replacement schedule so that filters are replaced in early May, the
beginning of the ozone season. This ensures that the filter is at peak performance for VOC
removal during the high ozone season resulting in the greatest public health benefits.
• Using a pre-filter to help preserve the life span of our carbon filters because it can capture
particles before they take up surface area on the filter. Pre-filters are to be replaced every
6-8 months for proper air flow.
Maintenance activities are logged and made available upon request. Records will include:
• Purchases of replacement carbon
filters
• Maintenance tracking
• Equipment malfunctions/
maintenance
• Scheduled/completed air quality training
sessions
• Monitoring of administrative and engineering
controls
Pure Fresno will have a 24/7 manned telephone number where any member of the community
can call to report issues or express concerns. Other methods of communicating with us include
in person, email and via letter. Our emergency point of contact will be Fa cility Manager, Phil
Martin. Phil can be reached at (719) 304-4184 or at phil@enjoymoxie.com.
3.4. Identify potential sources of odor.
We have identified several potential sources of odor and odor emitting activities such as smoking
on premises, opening of cannabis packaging on premises, and cannabis waste disposal. Smoking
on premise is strictly prohibited. Following are methods taken to minimize odor:
Packaging: When cannabis is exposed to oxygen in the air, oxidation and degradation of the
product is activated. As the cannabis breaks down, odor-generating particles are released into
the air. To minimize this, we will maintain the integ rity of the product by storing cannabis in
packaging, such as sealed Mylar bags. This will prevent oxygen from permeating the packaging
thereby preventing degradation of the product and eliminating the escape of odor -causing
particulates. Glass is another material that does not allow oxygen permeation and, therefore,
may be used for odor control. Transparent glass display containers will allow customers to
clearly see the products, reducing the frequency the container must be opened and thereby
reducing the number of times odor is released into the air. All cannabis delivered will arrive
prepackaged to minimize odors in the dispensary.
Storage: Upon arrival at our facility, all cannabis products will be stored in an access -controlled
room, except for when product is being prepared for immediate sale. The storage area will
contain refrigeration and HVAC units whose performance will be monitored and recorded on a
daily basis by facility staff. Separate thermometers will be monitored to ensure appropriate
temperature for product stability, as well as odor management. Should a malfunction occur in
these systems, it will be immediately addressed with the refrigeration and HVAC service
company engaged for maintenance services.
Perimeter Sealing: Walls and windows will be sealed with spray foam/caulk/silicone. Doors
will be sealed with weather stripping. The sealing of all doors, windows and walls will g reatly
reduce any odors from escaping our facility. The indoor environment will be maintained by an
HVAC system and, per policy, all windows and doors are kept closed at all times.
Waste: Waste is conveyed, stored, and disposed of so as to minimize the development of odor,
minimize the potential that waste will attract, harbor, or otherwise contribute to the breeding of
pests, and protect against the contamination of cannabis products, cannabis product -contact
surfaces, cannabis product- packaging materials, water supplies, and ground surfaces. We will
have a separate and secure area for temporary storage of medical cannabis that is awaiting
disposal.
Filters: Hospital-grade filtration systems with negative air pressure for interior and exterior will
be installed to prevent the growth of unwanted bacteria and mold. All spaces within our facility
that contain cannabis goods will be equipped with a carbon scrubbing filter which has been
proven to work in our other facilities. These filters are highly effectiv e at eliminating odor that
could be caused from the permeation of our cannabis goods. The filters will include a powerful
fan that will pull the air of the room towards the filter, pulling it through carbon (a known odor
eliminator), and then reintroduced into the room (scrubbing). Inline fans are designed
specifically for the task of eliminating the scent and odor of cannabis and related products. Fans
are designed and configured for the size of the rooms for which they are placed in.
3.5. Describe odor control devices and techniques employed to ensure that odors from
cannabis are not detectable beyond the permitted premises.
All cannabis delivered will arrive prepackaged to minimize odors in the dispensary. Upon arrival
at our facility, all cannabis products will be stored in an access-controlled room, except for when
product is being prepared for immediate sale. The storage area will contain refrigeration and
HVAC units whose performance will be monitored and recorded on a daily basis by facility staf f.
Separate thermometers will be monitored to ensure appropriate temperature for product stability,
as well as odor management. Should a malfunction occur in these systems, it will be immediately
addressed with the refrigeration and HVAC service company engaged for maintenance services.
Waste is conveyed, stored, and disposed of so as to minimize the development of odor, minimize
the potential that waste will attract, harbor, or otherwise contribute to the breeding of pests, and
protect against the contamination of cannabis products, cannabis product-contact surfaces,
cannabis product- packaging materials, water supplies, and ground surfaces. We will have a
separate and secure area for temporary storage of medical cannabis that is awaiting disposal.
All spaces within our facility that contain cannabis goods will be equipped with a carbon scrubbing
filter which has been proven to work in our other facilities. These filters are highly effective at
eliminating odor that could be caused from the permeation of our cannabis goods. The filters will
include a powerful fan that will pull the air of the room towards the filter, pulling it through carbon
(a known odor eliminator), and then reintroduced into the room (scrubbing). Inline fans are
designed specifically for the task of eliminating the scent and odor of cannabis and related
products. Fans are designed and configured for the size of the rooms for which they are placed
in.
The space will be conditioned using two 5-ton HVAC units. Each HVAC system utilizes the
following “best in class” air quality components:
• A “clean room” industrial air scrubber will be placed upstream of the carbon filters as part
of the return air to the HVAC unit to control outgoing airstream odor.
• Two 100 lb. activated carbon charcoal filters.
• Computer controlled air balancing, odor sensors and climate zones.
• Operating systems will be air balanced to ensure air flows for supply, fresh air, and exhaust
air base values have been met. Once completed, a differentia l pressure gauge will be
used to ensure that a negative building static has been achieved for the inventory vault.
Sales floor areas will remain at neutral pressure for customer comfort.
• Planned, scheduled monitoring, on a daily basis, around the exterior of the site, near the
exhaust system. Data will be compiled and compared to established norms. Evaluation
will include, but not be limited to, fan operation, distribution system integrity, and filter
media effectiveness.
Our Inventory Manager maintains responsibility for proper storage conditions for all cannabis
products within our facility, as well as waste management policies and procedures. Our
Operations Manager maintains responsibility for air purification systems and other facility
equipment. All fans, scrubbers, exhaust systems, and ventilation equipment will be regularly
inspected on a monthly basis to confirm they are appropriately maintained and kept in an optimal
state. The filters will be changed at a minimum of once every 365 days or as per manufacture
recommendation. Regular maintenance and/or equipment upgrades will be carried out as
necessary to maximize efficiency.
Maintenance activities are logged and made available upon request. Records will include: (1)
purchases of replacement carbon filters; (2) maintenance tracking; (3) equipment malfunctions
and maintenance; (4) scheduled and completed air quality training sessions; and (5) monitoring
of administrative and engineering controls.
3.6. Describe all proposed staff odor training and system maintenance.
Our Inventory Manager maintains responsibility for proper storage conditions for all cannabis
products within our facility, as well as waste management policies and procedures. Our
Operations Manager maintains responsibility for air purification systems and other facility
equipment.
All fans, scrubbers, exhaust systems, and ventilation equipment will be regularly inspected on a
monthly basis to confirm they are appropriately maintained and kept in an optimal state. The filters
will be changed at a minimum of once every 365 days or as per manufacture recommendation.
Regular maintenance and/or equipment upgrades will be carried out as necessary to maximize
efficiency.
Employees will be trained on Air Quality Best Practices including:
• Regular inspection of our filters and replacing the filters if it is releasing a smell near the
filter effluent or has reached its lifespan according to the manufacturer’s specifications.
• Timing our filter replacement schedule so that filters are replaced in early May, the
beginning of the ozone season. This ensures that the filter is at peak performance for VOC
removal during the high ozone season resulting in the greatest public health benefits.
• Using a pre-filter to help preserve the life span of our carbon filters because it can capture
particles before they take up surface area on the filter. Pre-filters are to be replaced every
6-8 months for proper air flow.
Maintenance activities are logged and made available upon request. Records will include:
• Purchases of replacement carbon filters
• Maintenance tracking
• Equipment malfunctions and maintenance
• Scheduled and completed air quality training sessions
• Monitoring of administrative and engineering controls
Pure Fresno will adhere to strict odor control management policies and procedures. We commit
to ensuring that our retail storefront will not adversely affect the health, safety, or enjoyment of
property of persons residing near our property due to odor that is disturbing to people of normal
sensitivity. Our measures will include:
• Designing and investing in a carbon filtration system that meets the specific needs of our
facility. We will work with an HVAC consultant with cannabis industry experience.
• Receiving information from the manufacturer about the effectiveness of the filter at removing
VOCs and choosing a filter with a high efficiency rate.
• Our control systems will be reviewed and certified by a Professional Engineer or a Certified
Industrial Hygienist as meeting professional expectations of competency and as sufficient to
effectively mitigate odors for all odor sources.
Additionally, we will have a 24/7 manned telephone number where any member of the community
can call to report issues or express concerns.
3.7. Describe the waste management plan.
SOP Examples:
8.2.1.0 Product Recall
8.2.1.0-A Product Recall Tracking Form
8.7.0.0 Nonconformance Process
8.7.0.0-A Nonconformance Report
8.7.0.0-B NCR-CAPA Log
8.5.4.0 Product Storage
8.5.4.0-A Product Quarantine Identification
8.7.0.0-C Customer Return Material Authorization
7.5.3.0-B Hard Copy Record Destruction Log
7.5.3.0-C Electronic Record Destruction Log
Waste Management
Pure Fresno will not dispose of cannabis goods, unless disposed of as cannabis waste. Cannabis
waste will be stored, managed, and disposed of in accordance with all applicable waste
management laws, including, but not limited to, Division 30 of the Public Resources C ode. (§
5054)
Cannabis waste includes:
• Cannabis plant waste, including roots, stalks, leaves, and stems that have not been
processed with solvent.
• Manufactured cannabis waste, including extracted oils, paste or other manufactured
products not fit for sale.
• Display cannabis used to allow consumers to examine and inspect different cannabis
strains before purchasing must be destroyed as organic waste.
Cannabis goods intended for disposal will remain at our facility until rendered into cannabis waste.
We will ensure that:
• Access to the cannabis goods is restricted to Pure Fresno, its employees or agents.
• Storage of the cannabis goods allocated for disposal is separate and distinct from other
cannabis goods.
Methods of Rendering all Waste Unusable and Unrecognizable / Waste Disposal Locations
To be rendered as cannabis waste for proper disposal, including disposal
as defined under Public Resources Code section 40192, cannabis goods
will first be destroyed at our facility. This includes, at a minimum, removing
or separating the cannabis goods from any packaging or container and
rendering it unrecognizable and unusable.
We will take precautionary measures to prevent cannabis product including plant material from
entering the city wastewater collection system, storm drain system or any unsecured rubbish
disposal system. Additionally, cannabis waste will not be burned.
Cannabis waste will be secured in a receptacle or area that is restricted to Pure Fresno, its
employees, or an authorized waste hauler. We will report all cannabis waste activities, up to and
including disposal, in the track and trace system. Throughout the waste disposal process, we will
ensure there is adequate screening or other protection against the entry of pests. Rubbish will be
disposed of so as to minimize the development of odor and minimize the potential for the waste
becoming an attractant, harborage, or breeding place for pests. Litter and waste will be properly
removed and the waste disposal systems maintained in an adequate manner so that they do not
constitute a source of contamination in areas where cannabis plants or products are exposed.
Bulk waste containers will be secured to prevent unauthorized access.
Employees will not remove any waste from the facility. We will utilize GAIACA
to remove any waste classified as hazardous waste per section 40141 of the
California Public Resources Code from the facility. With GAIACA’s “on -call”
model, we call them and are then placed on the first available date on the schedule. On the day
of pickup, their drivers provide our Operations Manager with a call thirty minutes ahead of arrival.
Upon pickup, they will send us a digital copy of the Certificate of Destruction for the waste picked
up. Their technicians wear Axon body cams so they have a video record of all pickups available
which will be made available to the City of Fresno upon request.
The Inventory Manager and the Operations Manager will inspect the item scheduled for
destruction and verify that the tamper proof seal has not been compromised. Per Pure Fresno
operating procedures, all cannabis and unusable cannabis-infused product will be weighed,
recorded and entered into our inventory control system prior to mixing and disposal in accordance
with local and state rules and regulations. Verification of this event will be conducted in an area
with video surveillance.
Our standard approach to rendering cannabis unusable includes grinding and incorporating the
waste with non-consumable, solid waste such that the resulting mixture is comprised of at least
fifty percent non-cannabis waste. Compostable mixed waste will be mixed with food or yard waste,
as well as vegetable-based grease or oils. Material utilized for non-compostable waste disposal
might include paper, cardboard, and plastic waste, as well as soil.
The following steps summarize our approach:
The weight of cannabis products will be entered into our Destruction Log. Once weighed, the
cannabis contents will be placed into the destruction station’s grinding attachment container
and reweighed by placing the container on the scale. This weight will likewise be recorded.
A quantity of non-cannabis waste, three times the weight of the cannabis or cannabis infused
product, will be weighed out and recorded in our Destruction Log. In excess of s tate statutory
requirement of a 50% cannabis-to-waste ratio, the Operations Manager will ensure a 75%
(compostable waste or non-compostable waste) to 25% (Cannabis) weight ratio by volume.
The grinding attachment container bowl containing the combined items will be placed on the
scale and the weight recorded.
The contents of the compostable waste or non-compostable waste and cannabis/cannabis
infused product will be grinded together.
The mixed contents will be transferred into a biodegradable container. One-part vegetable oil
will be added to ensure a complete rendering of cannabis and non-cannabis waste.
We will contact the licensed solid waste station provider and arrange for pickup. For
compostable mixed waste this includes compost, anaerobic digester, or other facilities with
approval of the jurisdictional health department. For non-compostable mixed waste, final
disposition facilities will encompass a landfill, incinerator or other facility with approval of the
jurisdictional health department. The Operations Manager will obtain a receipt(s) for the pickup
from the solid waste station provider and attach it the product destruction form. This will be
attached to the Destruction Log.
Upon completion of destruction, both the Inventory Manager and the Operations Manager will
sign the log attesting to the destruction.
Results of the destruction will be entered into the State’s Metrc track and trace system. All
Records of final destinations and verifiable destruction and disposal will be kept for a minimum of
7 years.
1
SOCIAL EQUITY
COMMERCIAL CANNABIS BUSINESS PERMIT
PHASE III – APPENDIX A. SECTION 6. LOCATION
Office of the City Manager
2600 Fresno Street
Fresno, CA 93721
Submitted by:
Pure Fresno, LLC
3355 E Spring Street, Suite 300
Long Beach, CA 90806
Phone: (949) 887-7975
2
6. LOCATION
6.1. In addition to the location-related details provided in the Commercial Cannabis
Business (CCB) Application (pages 1-7), the application shall include a thorough
description of the proposed location, including but not limited to the overall
property, building, and floor plan.
Property/Building
Our 10,000 square foot property located at 4931 N. Blackstone Ave., Fresno, CA 93726 is located
within the City of Fresno’s approved zoning area in District 4. At the corner of Blackstone Avenue
and Shaw Avenue, Pure Fresno will operate in the Shawstone Shopping Center. Being adjacent
to Freeway 41 on/off ramps, this property is easily accessible and will provide customers with
ample parking with more than 130 unreserved spots. Other tenants located at this shopping center
include DXL, Sprint, Lens Crafters, Change Up, Express Grill, Check n Go, Fiesta Auto Insurance
and Bingo Donuts.
3
Zoning Information
This location meets the required distance from the sensitive use buffers pursuant to FMC Section
9-3307.
Floor Plan
Please find this included on the subsequent page.
6
6.3. Premises (Site) Diagram for each proposed location. In addition to diagrams
submitted for other sections of the CCB Application, applicants are expected to
submit a premise/site diagram that focuses on the overall property, building. This
diagram should show the overall parcel and adjoining or neighboring buildings that
may be affected by the commercial cannabis business.
1
SOCIAL EQUITY
COMMERCIAL CANNABIS BUSINESS PERMIT
PHASE II – APPENDIX A. SECTION 7.
COMMUNITY BENEFITS AND INVESTMENTS PLAN
Office of the City Manager
2600 Fresno Street
Fresno, CA 93721
Submitted by:
Pure Fresno, LLC
3355 E Spring Street, Suite 300
Long Beach, CA 90806
Phone: (949) 887-7975
2
Table of Contents
7. COMMUNITY BENEFITS AND INVESTMENTS PLAN ........................................................... 3
7.1. The CCB Application should describe the social responsibility plan. This should include
all benefits the CCB has provided or plans to provide to the local community, for example by
directly aiding, participating in, or funding the work of local non-profits, community-based
organizations, civic organizations, or social services organizations. Benefits may be in the
form of volunteer services, monetary donations, financial support of City-sponsored activities
or organizations, in-kind donations to the City or other charitable organizations and/or
contributions to the Fresno Community Reinvestment Fund. It may also include, but is not
limited to: ................................................................................................................................... 3
7.1.1 Providing funding for or hosting expungement clinics or outreach services. ................ 3
7.1.2 Incorporating an environmentally sustainable business model including energy
efficient buildings and vehicles. ............................................................................................. 4
7.1.3 Utilizing vacant buildings, brownfields land, or blighted areas of the city for the
business. ................................................................................................................................ 6
7.2. Describe the Commercial Cannabis Business plan to develop a public health outreach
and educational program that outlines the risks of youth use of cannabis and that identifies
resources available to youth related to drugs and drug addiction. ........................................ 7
Appendix A. Letter of Endorsement – City of Lynwood, California ....................................... 9
Appendix B. Letter of Endorsement – Pennsylvania Department of Health ....................... 10
3
7. COMMUNITY BENEFITS AND INVESTMENTS PLAN
7.1. The CCB Application should describe the social responsibility plan. This should
include all benefits the CCB has provided or plans to provide to the local community, for
example by directly aiding, participating in, or funding the work of local non-profits,
community-based organizations, civic organizations, or social services organizations.
Benefits may be in the form of volunteer services, monetary donations, financial support
of City-sponsored activities or organizations, in-kind donations to the City or other
charitable organizations and/or contributions to the Fresno Community Reinvestment
Fund. It may also include, but is not limited to:
Please find our Social Responsibility Plan included below.
7.1.1 Providing funding for or hosting expungement clinics or outreach services.
Pure Fresno plans to engage with and integrate within the Fresno community as follow:
Community Benefit Organization: Pure Fresno will establish an independent 501(c)3
community benefit organization (CBO) with a mission of supporting and improving the City and
its residents. The CBO will have a board of directors that includes representation from the
Mayor, City Council, local residents and businesses, and Pure Fresno. The CBO will create a
Board in which to discuss funding for the Fresno Unified School District, public parks, as well
as additional areas of local concern including a public health outreach and educational program,
social services, infrastructure, economic development, housing and homeless services, and
others identified by the community. The Board will determine the best use and allocation of
these funds.
Pure Fresno’s parent company, Moxie, has managed CBO “The McKeesport Community Fund
of The Pittsburgh Foundation” since 2017 under company name “PurePenn LLC.” We have a
history and a commitment to fostering the well-being of the community and giving a portion of
revenue back to the community to support revitalization. The McKeesport Community Fund
provides monetary resources for residents and stakeholders to improve their neighborhoods
and schools as they deem fit through education and job training; at -risk and special needs
youth; projects to improve infrastructure, removing blight, affordable housing; legal services;
local entrepreneurship and economic development; drug treatment and sober living; and
healthcare assistance. McKeesport’s mayor and elected leaders view responsible economic
development opportunities as a public/private partnership. We work with them closely and are
committed to a long-term relationship. Approximately is donated annually to
McKeesport community organizations through strategic grantmaking.
Expungement Clinics: Pure Fresno will work with Fresno County and the Fresno County
Public Defender’s Office to assess ways to expand the free expungement clinics offered within
the Fresno community by sponsoring the OneJustice’s Justice Bus® Project. Additionally, we
will seek further ways to become involved such as helping with recruitment efforts to identify
teams of attorneys and law school students willing to provide low cost or pro bono expungement
services.
Community Reinvestment Fund: Fresno plans to give back to the City of Fresno’s Community
Reinvestment Fund (“the Fund”) to support local social equity businesses operating within the
City. The fund will support businesses in the area of workforce development, access to
affordable commercial real estate, access to investment financing, and access to legal services
and business administration technical assistance.
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Volunteering: To support the community, Pure Fresno will partner with several local agencies
to identify community needs and volunteer efforts including the United Way Fresno and Madera
Counties, Habitat for Humanity Greater Fresno Area, and the Central California Food Bank. We
encourage employee involvement and participation in our neighborhood by providing every
employee with two days of paid Volunteer Time Off (VTO) annually to volunteer at an
organization of their choice within the community. Our VTO policy results in additional money
and manpower being donated to our local communities.
Local Cleanup/Beautification: Pure Fresno will organize its employees and volunteers on a
monthly basis to patrol the local neighborhood and engage in beautification activities to improve
the local community. Such activities will include trash pickup, graf fiti removal, pressure washing,
and other methods designed to beautify the local neighborhoods. A director of Pure Fresno has
received an award from the Nevada State Senate for revitalizing and cleaning up the
surrounding neighborhoods around his retail dispensary in the city of Las Vegas. We intend to
implement the same strategies in Fresno.
Annual Food Drive: Pure Fresno will host an annual food drive that will be specifically
designed to benefit the local community. We will obtain sponsorships from our vendor partners
as well as collect food and monetary donations on behalf of the community. All items collected
will be distributed locally in partnership with local charities.
Small Business Support: To support local restaurants, Pure Fresno will order lunch for
delivery/takeout to our facility for employees once per week on different days so all employees,
regardless of shift, have opportunities to enjoy lunch provided by local restaurants. We look
forward to ordering from Maw n’ Paw BBQ, Mama’s Asian Noodle House, and Weekend
Dreams Burgers & Grill, to name a few, as well as food trucks such as 2 Amigos Taco Truck
and La Empanada Buen Provecho!
Event Sponsorship: Pure Fresno will work with the city to determine the best events to
sponsor, such as the Cinco de Mayo festival, the Mexican Independence Day celebration and
the Big Fresno Fair, as some examples.
Please find a letter of endorsement from the City of Lynwood, California (included as Appendix
A) as evidence of the positive impact Pure Fresno is committed to implementing in the City of
Fresno, as well as a letter of endorsement from the Pennsylvania Department of Health (included
as Appendix B).
7.1.2 Incorporating an environmentally sustainable business model including energy
efficient buildings and vehicles.
CalGreen Business Practices
Pure Fresno will maintain full compliance with CalGreen business practices and will have a
checklist prepared by an approved certified CalGreen inspector at the time of permit including
items such as:
1. Storm water pollution prevention
2. Bicycle parking
3. Electric charging stations
4. Outdoor lighting that complies with
California Energy Code requirements
5. Water efficiency and conservation, indoor
water use and reuse. Outdoor water use
and irrigation design
6. Construction waste reduction, disposal
and recycling
7. Building maintenance and operation.
Systems commissioning, testing, and
operations training
8. Pollutant control
9. Designated parking, grading and paving
10. Material conservation and resource
efficiency (sprinklers, weather protection,
exterior door protection, flashing,
construction waste management)
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Field inspection certification from an approved certified CalGreen inspector will be submitted prior
to occupancy. Following are highlights from our Energy Efficiency Plan, Water Efficiency Plan,
Lighting Plan and Environmental Impact Plan to serve as examples of how Pure Fresno operates
an environmentally conscious business.
Energy Efficiency Plan
Pure Fresno seeks to minimize the potential for negative impacts on people, the
community, and the environment within the City of Fresno. We will actively be
pursuing certifications from several eco-friendly associations, such as a Leadership
in Energy and Environmental design (LEED), as well as achieving as high of an
ENERGY STAR score as possible. We are also using the U.S. Guiding Principles
for High Performance and Sustainable Buildings models as a guiding point for its environmental
policies. Additionally, Pure Fresno will consult with and, as necessary, retain an Environmental or
Architectural Engineer to assist with its Environmental Plan and will, at a minimum, adopt and
adhere to Best Management Practices that include methods, policies and procedures as follow s:
Carbon Offset Exceeds Consumption: Pure
Fresno has made a commitment to remain
carbon neutral or carbon negative in its
operations. We will achieve this by
purchasing carbon offset credit equal to
110% of the facility’s total carbon footprint.
Alternative Energy Methods: We will be
investigating multiple forms of alternative
energy sources such as solar panels on the
parking lot to generate on-site renewable
energy to reduce grid power consumption.
Zero Emissions: For delivery services, we
use the highly energy efficient Toyota Prius.
Cleaning Supplies: Only environmentally
friendly cleaning supplies will be used.
Energy Usage: We will be using energy-
efficient systems throughout the facility. This
includes the heating and cooling of the
building, air flow systems, lighting, and any
equipment deemed capable of reducing
energy usage. We will be actively pursuing
the highest ENERGY STAR score possible.
Recycling and Reuse: By incorporating
recycling into our operations, we significantly
reduce the tonnage of waste to be landfilled
or burned, extending the life of landfills,
increasing the efficiency of waste-to energy
facilities, saving money, and deferring the
cost of new disposal facilities.
Heating and Cooling: The walls of the facility
will be built with state-of-the-art insulation
material to maintain temperature with a low
degree of fluctuation which will reduce energy
usage.
Landscaping: Landscaping for the facility will
utilize drought-resistant / tolerant plants to
minimize watering requirements.
Lighting Fixtures: We will utilize energy-
efficient lighting fixtures as well as motion-
sensing fixtures to reduce the amount of
energy used in a single fixture, as well as
shutting off the fixture when the areas are
vacant.
Commuting: Our local hiring practices ensure
that transportation distances of employees to
and from work are minimized and employees
are incentivized to use public transportation,
rideshare, bicycle, or walk to and from work.
Water Efficiency Plan
We will consult with and, as necessary, retain an Environmental or Architectural Engineer to assist
with an Environmental Plan and will, at a minimum, adopt and adhere to Best Management
Practices that include methods, policies and procedures. The primary water source will be
municipal water. Usage is not anticipated to be above normal for our facility and will primarily used
for cleaning purposes such as hand washing, equipment cleaning, and toilet usage. All sinks
within the building will be made automatic to reduce unnecessary water usage. Additionally, new
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water saving toilets will be installed in the restrooms. We will instruct, train and educate our staff
on water conservation measures and methods for preventing discharge to sewer drains. Drought
tolerant and low water usage landscaping will be planted on the exterior.
Environmental Impact
For air quality and wildlife protection efforts, Pure Fresno will offer discounts for patients and
customers that use rideshare or electric vehicles to minimize emis sions. We will utilize “One
Truck” Delivery to minimize commercial traffic and emissions. We do not foresee any impact on
wildlife with our operations. We will offer a waste disposal program for used electronic cannabis
waste (vape cartridges). Additionally, we prioritize products/vendors utilizing
sustainable/renewable practices and materials.
Energy Efficient Building
We aim for seamless integration of our retail storefront with regard to the interior and exterior
design, so that the business closely resembles surrounding businesses while upholding the
style of the neighborhood. Environmentally friendly features and fixtures will be incorporated.
Our store will have an air treatment system that purifies and filters the air, prohibiting
pathogen development while mitigating odors.
Lighting
Pure Fresno will implement and utilize technology to reduce the energy needed for operations. We
will strive toward LEED established standards wherever possible, looking to these standards
before selecting fixtures, lighting, furniture, and other facility installments. We will install intelligent
lighting using low energy LED lights and motion sensors to limit unnecessary electrical use.
Motion detectors will illuminate spaces that have personnel actively working within the area. The
sensors will turn off lights when motion is not detected, mitigating unnecessary lighting and energy
usage. Lighting fixtures installed in rooms with exterior windows will be dimmable to reduce
energy and lighting use during bright, daylight hours.
Energy Efficient Vehicle(s)
Vehicles will be either owned or leased and registered by Pure Fresno (not employee owned) and
insured through a commercial auto policy meeting or exceeding California requirements. The
Toyota Prius will be utilized as our delivery fleet. This will help us achieve sustainability goals and
lower cost of ownership while helping the City of Fresno and surrounding areas improve air quality
and reduce noise levels.
7.1.3 Utilizing vacant buildings, brownfields land, or blighted areas of the city for the
business.
We plan to rehabilitate an under-performing commercial real estate asset. Our proposed location
will be provided in Phase III: Proposed Location and Proof of Capital. The architecture concept
will involve modernizing an existing structure and enhancing it with energy efficient lighting on
both the interior and exterior. The exterior will feature a simple sleek landscape design with
drought tolerant plants, bushes and ground covering to minimize watering requirements.
Following is a visual to serve as an example of how we foresee property improvement. Note: This
is not our actual property and simply serves as a visual:
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7.2. Describe the Commercial Cannabis Business plan to develop a public health outreach
and educational program that outlines the risks of youth use of cannabis and that identifies
resources available to youth related to drugs and drug addiction.
Community Liaison
Pure Fresno will hire a qualified local individual from within Fresno who is bilingual (Spanish
speaking) to serve as our Community Liaison. Our Community Liaison will attend public meetings
and health fairs, address any questions about the facility, and educate the public on facility
operations and the health benefits for cannabis. We will provide key community stakeholders,
including residents and businesses within 1,000 feet of our facility, with contact information for
our Community Liaison and an alternate staff member to reach if anyone has questions or
concerns about our operations. Additionally, we will provide a 24/7 hotline for calls after business
hours. Messages will be responded to within one (1) business day, per company policy.
Community Communication Plan
Our Community Liaison will develop a communications plan to regularly interact with residents and
inform community stakeholders of our operations and initiatives. We plan to use our website and
social media outreach to include responses to frequently asked questions as well as to provide our
contact information. The Community Liaison will hold quarterly meetings, open to the public, to
answer questions or concerns, deliver information about the facility, and interact with members of
the community in a consistent and neighborly way. The quarterly meetings will provide a good
opportunity for us to receive feedback, respond to questions, review our quality assurance
protocols and share information about our progress. These meetings also provide an excellent
forum to share and discuss:
• Medical research and news.
• Addiction and treatment information associated with cannabis.
• Risks of youth use of cannabis and resources available to youth related to drugs and drug
addiction.
• Upcoming community expungement clinics.
Quarterly meetings provide opportunities to:
• Keep the community informed about the operations of the facility and how future
construction, expansion, or operations could impact surrounding areas.
• Provide education about the facility and type of operations taking place.
• Obtain community input, collaboration and participation in a manner in which our facility
and employees can interact with residents and community stakeholders.
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• Discuss company quality controls. These processes will be explained to the public so that
they are made to feel comfortable in their understanding that the products and processes
used to create the final product are safe, reliable and consistent.
In addition to quarterly events, Pure Fresno will maintain an educational component on its
website, available 24/7, complete with a compilation of information explaining the safety policies
and procedures. All information shared publicly, via social media and other methods will be in
both English and Spanish.
Public Health Outreach and Youth Education Program
Pure Fresno will work with the County of Fresno Department of Behavioral Health Substance Use
Disorder Services to develop youth programs designed to educate on drugs and drug addiction
and to provide resources available. Our locally hired Community Liaison will be responsible for
implementing a youth program that aligns with Fresno area resources as follows:
Community‐Based: Big Brothers and Big Sisters, Boys and Girls Club, Boy Scouts/Girl
Scouts, California Health Collaborative: Lock It Up, Performing Above the High (PATH), City
of Clovis Parent Support Group, Economic Opportunities Commission (EOC): Transitional
Living Center (TLC), Family Resource Centers and Community Centers, Youth Leadership
Institute (YLI): Friday Night Live (FNL), Club Live (CL), YMCA.
Faith Based: Churches and Youth Ministries.
Government Agencies: California Department of Alcoholic Beverage Control (ABC),
Department of Behavioral Health, Parks and Rec (Mary Ella Community Center).
Law Enforcement Related: City of Clovis Police Department, Fresno County Sheriff
Department, Juvenile Justice Campus, Police Activities League (PAL) Program.
School‐Based: California State University, Fresno (CSUF): Finding Responsible and
Entertaining Activities on Kampus (FREAK), Friday Night Live (high school), Club Live (middle
school), Club Yes, FRESH After School Program, ROTC Programs, School Sports.
Other Resources: 4H, AA and NA, Barrios Unidos, Bringing Broken Neighborhoods Back to
Life, Commercials (Above the Influence), Compadres Network, DARE, Eminence, Jakarta
Movement, MADD, Neighborhood Works, Red Ribbon Week, Sports Leagues, Teen
Challenge, Tutoring Centers.
Information dissemination may involve media campaigns, brochures, radio/TV public service
announcements, speaking engagements, health fairs/health promotion, and/or information lines
(telephone or internet “warm” lines).
The education strategy may include classroom and/or small group sessions, parenting and
family management classes, peer leader/helper programs, education programs for youth
groups, and/or children of substance abuser groups.
Upon request, the Community Liaison will provide Pure Fresno’s formal public health outreach
and youth educational program to the City of Fresno.
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Appendix A. Letter of Endorsement – City of Lynwood, California
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Appendix B. Letter of Endorsement – Pennsylvania Department of Health