HomeMy WebLinkAboutC-20-51 The Bakery CA LLC RedactedApplicant (Entity) Information
Application Type
Proposed Location
Commercial Cannabis Business
Permit Application
C-20-51
Submitted On: Dec 04, 2020
Applicant
Robert DiVito
info@e7ca.com
Applicant (Entity) Name:
The Bakery CA LLC
DBA:
--
Physical Address:
645 West 9th Street, #110-631
City:
Los Angeles
State:
CA
Zip Code:
90015
Primary Contact Same as Above?
Yes
Primary Contact Name:
Robert M. DiVito
Primary Contact Title:
Founder and CEO
Primary Contact Phone:
Primary Contact Email:
robert@e7ca.com
HAS ANY INDIVIDUAL IN THIS APPLICATION APPLIED FOR
ANY OTHER CANNABIS PERMIT IN THE CITY OF FRESNO?:
Yes
Select one or more of the following categories. For each
category, indicate whether you are applying for Adult-Use (“A”)
or/and Medicinal (“M”) or both
Both
Please make one selection for permit type. If making multiple
applications, please submit a new application for each permit
type and proposed location.
Permit Type
Retail (Storefront)
Business Formation Documentation:
Limited Liability Company
Property Owner Name:
James Minas
Proposed Location Address:
1223 N Linden Ave
City:
Fresno
State:
CA
Zip Code:
93728
Property Owner Phone:
(559) 264 9000
Property Owner Email:Assessor's Parcel Number (APN):
451-26-231
Proposed Location Square Footage:
Supporting Information
Application Certification
2500
List all fictitious business names the applicant is operating under including the address where each business is located:
E7 Fort Bragg LLC (342 N Main Street, Fort Bragg CA); Jason Lilly LLC dba Kannabis Works (2016 S Susan St, Santa Ana CA); E7
Rio Dell LLC (281 Wildwood Ave, Rio Dell CA); Element 7 South San Francisco LLC (337 Littlefield Ave, South San Francisco CA).
NB: Licenses for Rio Dell and SSF issued by BCC. Businesses will be operational in December 2020.
Has the Applicant or any of its owners been the subject of any
administrative action, including but not limited to suspension,
denial, or revocation of a cannabis business license at any time
during the past three (3) years?
No
Is the Applicant or any of its owners currently involved in an
application process in any other jurisdiction?
Yes
If so, please list and explain:
Element 7 are under application in a number of other cities in California including Marina, Firebaugh, Walnut Creek, Willows,
Dunsmuir, Willits, Mendota, King City, Oakland, Wildomar City, Crescent City, Salinas, Atwater, San Luis Obispo, Napa City, Chula
Vista, Contra Costa County, Los Angeles, Lemon Grove, Port Hueneme, Suisun City, San Francisco, Fairfax, Riverside County, and
Ukiah. Applications are at varying stages of review and approval and financing is in place for all contemplated operations.
I hereby certify, under penalty of perjury, on behalf of myself
and all owners, managers and supervisors identified in this
application that the statements and information furnished in this
application and the attached exhibits present the data and
information required for this initial evaluation to the best of my
ability, and that the facts, statements, and information
presented are true and correct to the best of my knowledge and
belief. I understand that a misrepresentation of fact is cause for
rejection of this application, denial of the permit, or revocation
of a permit issued.
In addition, I understand that the filing of this application grants
the City of Fresno permission to reproduce submitted materials
for distribution to staff, Commission, Board and City Council
Members, and other Agencies to process the application.
Nothing in this consent, however, shall entitle any person to
make use of the intellectual property in plans, exhibits, and
photographs for any purpose unrelated to the City's
consideration of this application.
Furthermore, by submitting this application, I understand and
agree that any business resulting from an approval shall be
maintained and operated in accordance with requirements of
the City of Fresno Municipal Code and State law. Under penalty
of perjury, I hereby declare that the information contained in
within and submitted with the application is true, complete, and
accurate. Iunderstand that a misrepresentation of the facts is
cause for rejection of this application, denial of a permit or
revocation of an issued permit. A denial or revocation on these
grounds shall not be appealable (FMC 9-3319(d)).
Name and Digital Signature
true
Title
Founder and CEO
Please note: the issuance of a permit will be determined based
on the application you submit and any major changes to your
business or proposal (i.e. ownership, location, etc.) after your
application is submitted may result in a denial.
All applications submitted are considered public documents for
Public Records Act request purposes.
For details about the information required as part of the
application process, see the Application Procedures &
Guidelines, City of Fresno Municipal Code Article 33 and any
additional requirements to complete the application process. All
documents can be found online via this link.
For questions please contact the City Manager’s Office at
559.621.5555.
RETAIL OPERATIONS EXCELLENCE
UNMATCHED DESIGN STANDARDS AND
Northern California's Premier Cannabis Dispensary
"Stunning interior design. Congratulations on launching The Bakery by Element 7 in Fort Bragg. We
couldn't be prouder to have Element 7 in our City."
Ms. Tabatha Miller, City Manager, Fort Bragg
"Some of the best work I have seen in my 22 year career as a building and fire safety inspector."
Mr. Steve Orsi, Fire Chief
THE BAKERY BY ELEMENT 7
FRESNO
THE BAKERY: BUSINESS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
1. BUSINESS PLAN
Introduction
The Bakery by Element 7 is seeking approval to build and operate a premium service
cannabis dispensary at 1223 N Linden Ave, Fresno (also known as 741 E Olive
Avenue, Fresno and referred to in this document as the one and same address, and
mailing address) and believes this is the optimal location in Fresno to compliantly serve
the estimated 75,000 cannabis consumers living in Fresno City, Fresno County, and
visiting Fresno. Over the last 18 months, Element 7 has had numerous discussions
with City Staff, local residents, business owners, stakeholders, and other persons in
Fresno. Our efforts to educate the City date back to 2018 when Element 7 delivered
an educational packet to the Planning Department, attempting to demonstrate what
compliant operations could look like in the City. All of these conversations led us to E
Olive Avenue which we hope will serve as The Bakery by Element 7’s home in the City.
We have educated, re-educated, engaged, and listened to many of the local
businesses, gathering encouragement through these discussions and Letters of
Support from over a dozen local businesses (as shown on the map below).
THE BAKERY: BUSINESS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
Our selected property has off-street parking for over 40 vehicles and is easily accessed
from all major parts of Fresno. Our building presents no traffic, noise, odor, parking,
lighting, security, safety, or other neighborhood issues. There are no sensitive uses
within 600 feet and entering and exiting the facility presents no hazards for pedestrians
or vehicles.
The Bakery by Element 7’s facility makes cannabis accessible to the residents
of Fresno in a location that is safe, convenient, and secure. We have provided
this commentary as the site and location provide much of the context for our
Business Plan and the day-to-day operations that will take place at the facility.
1.1 Owner Qualifications
The Bakery by Element 7 Fresno is owned by 15 local Fresno City and Fresno
County owners who collectively bring a robust mix of local community understanding,
business leadership and management experience, traditional and cannabis retail
operations, banking, and other skillsets in the non-profit development, logistics,
recruitment, education, and talent development. As the Founder and CEO, Robert has
full day to day management control of the business to allow the organization to function
and effectively operate as needed.
The Bakery by Element 7 brings together a team of highly experienced individuals with
a broad base of retail experience, both in traditional ‘big box’ retail, and in cannabis
retail which has its own set of unique nuances and challenges. Our executive
leadership team has over 50 years of cannabis and retail management experience.
Founded by Robert DiVito in 2018, Element 7 has a mission of being ‘California’s
Most Local Cannabis Retailer’ and The Bakery by Element 7 is our premium service
offer, yet still delivers on the same promise as Element 7 – exceptional products at
great prices.
We will achieve our business mission by relentlessly focusing on building a team of
industry professionals that understand both traditional and cannabis retail, identifying
local partners in each municipality that have local retail experience, creating a back-
end platform driven by technology that allows us to scale operations across multiple
stores for efficiency, and further building a culture that creates trust, respect, new
business solutions, and collective well-being.
Element 7’s model has been built by finding the best talent in the cannabis industry,
supplementing that with proven retail talent and experience from traditional retail. Our
architects, contractors, vendors, and technology suppliers mostly come from traditional
retail backgrounds, working with companies like Samsung, AT&T, Verizon, Starbucks,
Coffee Bean and Tea Leaf, and Kohl’s. These partners bring the understanding,
discipline and models required to break ‘traditional cannabis thinking’ that we think
often holds back the industry from developing professionally or at a pace required to
meet changing and evolving consumer need-states.
If awarded a permit in Fresno, The Bakery by Element 7 will leverage the experience,
THE BAKERY: BUSINESS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
Element 7 is proud of the local team of owners it has assembled and will work
diligently, if awarded a permit, to leverage the relationships, skillsets, local
understanding, and partnerships that these owners can create in Fresno. While many
of the local owners will be relatively ‘passive’ in the day to day operations of the
business, each and every one of them has spent decades building their reputation in
the Fresno community, and they are eager to be actively involved in understanding
how the business operates, how cannabis can be used as a positive force in the
community, and what they can do to advance both Element 7 and the Fresno
community as one.
Likewise, Element 7 makes a commitment to each and every owner to be an
outstanding business partner, and to do everything it can as a business to advance
their name and reputation, through good governance and outstanding business
principles in each and every interaction we have with the constituents, community,
and City of Fresno.
Additional information is included on the next pages for the major two owners (DiVito
and Malatesta) and employees / consultants that have some input on the retail
strategy within the business.
THE BAKERY: BUSINESS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
hours of classroom-based training, this training program will ensure Element 7 staff are
better trained than any other cannabis staff in the industry. Our 2nd dispensary, The
Bakery by Element 7, opened in Fort Bragg in November 2020. Element 7 initially
applied for this permit in January 2020, was approved in May 2020, and commenced
construction in September 2020, demonstrating our ability to win permits and become
operational. The dispensary opened November 18, 2020.
Site works were completed on October 29 after 6 weeks of construction and the store
opened weeks later. 100% of the staff hired for The Bakery by Element 7 Fort Bragg
are local to the City which is something we are incredibly proud of. We are in the
process of unionizing the store under the UFCW.
THE BAKERY: BUSINESS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
THE BAKERY: BUSINESS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
Strategic Advisors
Element 7's Strategic Advisors comprise some of the cannabis industries biggest
names, leaders and experts. The Advisers meet four (4) times annually to review the
business plan, operations, financial performance and specific benchmarks set for
compliance, control, product quality, systems and processes. Our Advisors include one
of North America's leading marijuana law reform advocates, a former Lieutenant
Colonel in the US Army, one of North America’s leading R&D specialists, a pharmacist,
and a fire safety expert that has over 3 decades of fire safety experience, and experts
in climate change, HVAC and odor control, and waste management.
THE BAKERY: BUSINESS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
Testimonials
Here are just some of the things our colleagues and respected peers in the industry
say about us:
“Element 7 are the real partner for social justice and reform in an industry where many
have taken advantage of minority communities. In the Los Angeles Social Equity
Program, no other cannabis company came close to offering fair terms like the team
at Element 7 offered equity candidates.”
Bo Money, Founder and Director, NDICA
“Element 7 have been a strong supporter of UCLA and our Cannabis Research
Initiative since it was formed in 2018. I not only value their support for advancing the
cannabis industry and cause, but also their friendship, integrity, and trust.”
Dr. Jeff Chen, Founder and Lead, UCLA Cannabis Research Initiative
THE BAKERY: BUSINESS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
“Element 7 are a true advocate for social justice and change in an industry that needs
more honesty and diversity.”
Scheril Murray-Powell, Cannabis Advocate, Activist, and Attorney
“Element 7 have been a great partner of Diverse Real Estate Solutions, a multi-billion
dollar cannabis property and investment group. We value their hard work, commitment
to doing things right, and ethics.”
Charlie Copelan, Partner, Diverse Real Estate Solutions
“Element 7 are a company with a strong vision, focused on understanding the customer
and building a long-term sustainable cannabis business in a nascent and emerging
California industry.”
Jonathan Jenkins, Co-Founder and Chief Operating Officer, Weedmaps
“Element 7 bring a level of professionalism and integrity to the cannabis industry. They
are focused on doing things right and building a business that can stand the test of
compliance and continued regulation.”
Bob Hoban, Founder, Hoban Law Group
Element 7 brings diverse retail experience to Fresno - an understanding of the
California cannabis retail landscape, scaled operations, vertical integration to support
price and value initiatives, and traditional 'big box' and 'big brand' retail knowledge. Key
management including Robert DiVito, Mark Malatesta, Neil Demers, Nicholas Jack,
and Josh Black have over 50 years of cannabis and traditional retail experience
between them, having worked at and with companies including Kohl's, Dell, Black &
Decker, PepsiCo, Quaker Oats, Coca-Cola, Target, Walmart, Sam’s Club, Macy’s,
Guess, and Levi. Element 7's business model is driven by efficiency, scale and having
a very localized footprint. Element 7's promise is 'exceptional experiences at
everyday prices' and The Bakery by Element 7 delivers a premium service level in a
boutique environment that is welcoming and affordable. Our matrix management
approach allows us to stay agile and nimble, ensuring that front- line staff has the
expertise, authority, and direction to work efficiently while adhering to a rigid set of
policies and practices that standardize our commitment to excellence in serving our
customers.
1.2. Budgets for Construction, Operations, Maintenance, & Other Costs
Site Work Construction Costs
The Bakery by Element 7 has identified property for lease at 741 E Olive Avenue,
Fresno as an optimal location for retail operations. The property is currently vacant
(former Starbucks property) and presents 2,500 square feet of operational space for
an integrated cannabis dispensary. Site costs are presented within this section of the
application – all other costs including operational, staffing and labor, and other relevant
day to day costs once the business are open, are included in section 1.4 of this
application for clarity purposes.
THE BAKERY: BUSINESS PLAN
1.4 Five-Year Pro-Forma
THE BAKERY: BUSINESS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
1. Assist employees with processing orders and ensuring that they are properly
designated/assigned.
2. Update the track-and-trace system, as necessary.
3. Receive shipments with the assistance of another employee.
4. Manage all City and State reporting and compliance measures.
5. Review staff performance and implement training programs where deficiencies
are in place.
6. Liaise with Element 7 head office teams across critical business operations.
7. Meet with City officials, partners, and key stakeholders to continuously improve
operations and advance The Bakery by Element 7’s footprint in the local
community.
Salespersons will be responsible for providing excellent customer service and
processing orders through the day in full City and State compliance. Each person is
responsible for keeping their sales counter clean and orderly.
Closing Procedures: Upon the closure of business each day:
• The Manager will lock all doors.
• The Manager and Inventory Specialist will reconcile the track-and-trace system
and cash.
• The Manager will ensure that all cannabis and cannabis products are securely
stored.
• The facility be dusted, sweep, mopped, etc. as needed.
• The Manager will ensure that all doors, safes, and vaults are locked and
secured.
• All surfaces will be cleaned and wiped. All equipment will be turned off (is
necessary) and cleaned.
• All non-cannabis trash will be taken to the dumpster and sorted for recycling.
• All non-security lights will be shut off.
• The Manager will activate the alarm and lock and exit the building.
• The Manager will be accompanied by a security guard when locking and exiting
the retail store. The security guard will escort the General Manager to their car.
1.6 Daily Operations
Our systems, processes, and operational policies have been developed using best-
practices from our operational dispensaries in Santa Ana and Fort Bragg. Employees
are extensively educated on all of these policies and procedures prior to starting
employment at The Bakery by Element 7 (minimum of 80 hours training), and then on
an ongoing annual basis (yearly refresher training). In addition, the General Manager
and Shift Managers will work in an Element 7 dispensary for 2-4 weeks prior to
commencing operations at The Bakery by Element 7 Fresno – this on-the-job training
program ensures that The Bakery by Element 7 is able to deliver consistent standards
and processes across all of its dispensaries in California.
Finally, Element 7’s Chief Compliance Officer, Amber Norwood, has developed a
Quarterly Audit Scorecard that scores the retail operations on over 80 checklist
items.
THE BAKERY: BUSINESS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
The Bakery by Element 7 Quarterly Audit Scorecard
Stores are scored using a point and traffic-light scorecard with mandatory and
minimum KPI’s that must be met. This process ensures that operations are compliant,
consistent, and controlled. The image below demonstrates some of the items on the
Quarterly Audit Scorecard and includes access controls, operating hours, sale and
return of cannabis goods, packaging and labelling, inventory management, storage,
security measures, records management and retention, waste, transfers, and other
day to day operational procedures. If an audit is performed and there are either failures
or significant ‘misses’ on performance standards, a range of ‘triggers’ may be issued
including training, management changes, and advisory notices to City and State
regulatory bodies. The Bakery by Element 7 desires to be the most taxed, trusted,
tested, controlled, and compliant partner that the City of Fresno could identify for a
cannabis permit.
1.6.1.(i) Customer Check-In Procedures
The Customer Intake Process begins when a new, or returning customer, enters the
dispensary and provides their government issued identification to security at the
Reception area. Using a scanning device that can verify government issued
Identification cards, the card is scanned, and information is recorded into our point-of-
sale (POS) system. The customer experience begins in the limited access Reception
area where a Receptionist manages intake and check-in. A Security Officer will be
THE BAKERY: BUSINESS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
1.6.1.(ii) Location & Procedures for Receiving Deliveries During Business
Hours
Receiving Cannabis Product Shipments
During business hours, shipments of cannabis goods shall not enter the premises
through an entrance or exit that is available for use by the public. Subject to Building
Approvals, Element 7 propose constructing a ‘docking station’ at the rear of the
premises so that the rear of the delivery vehicle and the rear of the building premises
would be enclosed while a secured delivery is being made. This ‘docking station’ would
be expandable so that as deliveries are being made it is able to expand up to 8 feet
out from the rear wall of the building, and as deliveries are completed it would expand
in against the wall.
The Bakery by Element 7 Loading and Unloading Area at Rear of Premises
Security guards will be notified of all deliveries and are required to be present during
any loading or unloading to oversee the secure transportation of the delivery into the
facility. The loading/unloading area will be under constant video surveillance and
properly illuminated. This loading and unloading area allows for the safe and secure
delivery of goods without any disruption to our retail operations.
Element 7 holds a Distribution Permit in the City of Atwater (State License pending)
and will ‘self-distribute’ products to its Fresno store. All orders will be consolidated in
Atwater which ensures that a single distribution entity owned and operated by Element
7 will serve The Bakery by Element 7 in Fresno on arms-length terms and under full
State Type 11 License regulations. This significantly reduces public safety risks and
ensures that a single vehicle will deliver all required products to the Fresno store every
5-7 days (or as needed based on sales).
Prior to arriving at the facility, the distribution employee delivering shipments will
contact The Bakery by Element 7 General Manager to inform them when they are 10
minutes away from arriving at the facility. Upon receiving the 10-minute notification,
security guards will conduct a security sweep of the premises and car-park. This
includes inspecting the perimeter of the facility, as well as the loading and unloading
area. Upon clearance, the loading/unloading area will be prepped to receive the
shipment.
The delivering employee will provide the Security Guard and Inventory Control
Manager with a copy of the company’s business license and shipping manifest as a
THE BAKERY: BUSINESS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
measure to verify that we are permitting an authorized shipment onto our premises.
Simultaneously, we will request to view the employee’s identification badge, a copy of
which will already be on file for verification purposes. The driver will be instructed to
reverse their vehicle (small sprinter vehicle) so that goods can be removed from the
rear of the vehicle and immediately transferred to the secured Quarantine Storage
Room.
Upon receipt of a shipment, the Inventory Control Manager shall verify that all products
have not exceeded their expiration or sell-by date. If any products have exceeded their
expiration or sell-by date, employee shall notify management and the delivering
employee. We shall not accept any products that have exceeded their expiration or
sell-by date. We will return the expired goods and request that the expired goods be
exchanged for sellable goods. If it is discovered that any product that was purchased
is defective, we may return the product in exchange for a non-defective version of the
same product, for product of equal value, or for a refund (if payment for the shipment
has already been paid or transferred).
Additionally, we will not accept cannabis goods unless they are appropriately packaged
and labeled as they will be sold at final sale (note: We shall not package or label
cannabis goods as this is done by State Licensed manufacturers). All items will be
inspected to ensure that they are compliantly packaged and labeled. A packaging,
labeling and documentation “cheat-sheet” (composed of relevant regulations and
company policies) will be readily available and used to inspect every shipment to
ensure that we are accepting a compliant shipment and being provided the
required/requested documentation.
Upon receipt of cannabis goods, we will ensure that the cannabis goods received are
as described in the shipping manifest and shall record acceptance and
acknowledgment of the cannabis goods in the track and trace system. If there are any
discrepancies between the type or quantity specified in the shipping manifest and the
type or quantity received, we will record and document the discrepancy in the track
and trace system and any relevant business record and notify the distribution company
immediately. We will not accept any cannabis goods that are not included on the
shipping manifest. The Inventory Manager (IM) will ensure that all records related to
the acquisition of cannabis and cannabis-infused products will include the following
information:
• Strain Type
• Quantity
• Variety
• Batch Number
• Name and Registry Identification Number of the licensed operator supplying the
shipment of cannabis and/or cannabis-infused products
• Name and Registry Identification Number of the licensed operator delivering the
shipment of cannabis and/or cannabis-infused products
• Name and Registry Identification Number of the Dispensary Agent receiving the
shipment of cannabis and/or cannabis-infused products
• Date of Acquisition of cannabis and/or cannabis-infused products
THE BAKERY: BUSINESS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
1.6.1.(iv) Estimated Number of Customers to be Served
With a potential customer base of over 120,000 – 150,000 cannabis consumers living
within 30-miles of the Dispensary (15% of the population base of Fresno City and parts
of Fresno County), The Bakery by Element 7 knows it would see approximately 400
customers a day (30-45 customers per hour). We believe in a market like Fresno that
70% of these customers are looking for ‘value’ which The Bakery by Element 7 is very
well positioned to deliver given our market scale and vertical integration which allows
us to beat most competitors on our product cost base which we pass on to consumers.
With a retail sales are of 1,000 square feet, we would have a maximum occupancy of
33 customers at any one time (based on the California Building Code for Retail Sales
Stores on Basement or Ground Levels at 30 square feet per customer). With a 50%
load factor applied to this (for customer comfort), we would have a maximum desired
occupancy of 16 customers at any one time. With an average customer visit time
of 10 minutes, the store could handle a maximum of 96 customers an hour.
With an estimate of 400 customers a day, and operations from 9am to 9pm (12 hours),
we do not forecast any significant issues with customer flow within the store.
Based on our experience in Santa Ana and Fort Bragg, our marketing program
‘smooths out’ sales over different days of the week, and hours of the day. For example,
on Mondays which are typically our slowest days of the week, we offer incentives and
discounts to loyal local customers to bundle and save. This activity allows us to
increase sales on what would otherwise be the slowest day of the week.
1.6.1.(v) Proposed Product Line and Estimates for the Percentage of Sales
Once inside the Dispensary, a range of shopping options from quick-serve grab-and-
go, through to customized shopping guidance will be available. Our facility will sell
flower, concentrates, edibles, topicals and lotions, tinctures, pre-rolls, and accessories
(a wide range of topicals will be sold for elderly and retired locals).
In compliance with state regulations and industry
best practices, our product offerings will only be
sourced from licensed and compliant
distributors. Our product mix represents cannabis
products that are commonly purchased at retail
dispensaries. Based on our experience, we
anticipate selling:
• Concentrates: 10%
• Edibles: 15%
• Flower: 30%
• Pre-rolls: 30%
• Vape pens: 15%
THE BAKERY: BUSINESS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
The Bakery by Element 7 will stock a range of Element 7 branded products, and
leading brands across California as demonstrated on the image to the left. We have
relationships in place with a number of leading distributors including Falcon
Distribution.
Major product categories sold by The Bakery by Element 7 will include:
1.Pre-packaged Flower - Pre-packaged Flower products are loose flower buds
that have passed mandatory product testing and are pre-packaged in compliant
packaging. Flower is considered a combustible product that is typically smoked
using a pipe or bong and can be rolled into cone-like cannabis cigarettes.
2.Pre-packaged Pre-Rolls - Pre-Rolls are loose flower buds that have passed
mandatory product testing and are rolled into cone-like cannabis cigarettes.
3.Vaporizer Pens, Cartridges and Batteries - Cannabis concentrate is placed
into cartridges and attached to a vaporizing device that is typically the size of a
ballpoint pen.
4.Concentrates - Cannabis concentrates are proven to have a higher percentage
of cannabinoids due to the extraction process and are typically ‘dabbed’ which
requires the product to be heated and inhaled.
5. Cannabis-infused Edibles - Ingestion of cannabis-infused food products is an
alternative, non-combustible form of consumption. Typical consumer-grade
cannabis-infused edible products include gummies, chocolates, cookies, and
brownies.
6.Tinctures, Topicals, Balms, Ointments, and Creams - These products are
infused with cannabis concentrate that has passed mandatory product testing.
Topicals and ointments are usually sold at dispensaries as cannabis-infused
lotions, massage oils, transdermal patches, lubricants, balms and ointments.
In compliance with state regulations and industry best practices, our product offerings
will only be sourced from licensed and compliant distributors, with a preference for
small / craft Cultivators and cultivators, manufacturers, and distributors located in
Fresno County. Our existing best-practice product procurement plan in Fort Bragg and
Santa Ana includes clearly defined commercial terms, template supply agreements,
vendor risk management assessments (i.e., are they a stable supplier), cost
expectations, defined vendor management plans, and annual KPI’s set for each vendor
to ensure shelf space is maximized.
All vendors are subject to our Preferred Vendor Program which scores existing and
potential vendors on a 100-point scale, taking into account their compliance,
sustainability, product quality, reliability, and brand innovation. All vendors are required
to be tested by State Licensed Testing Labs and Element 7 also maintains its own
internal Quality Control Program ensuring packaging, labeling, product materials,
ingredients, and claims are substantiated and correct, and that consumers are getting
what they expect – trusted and consistent brands.
Our expected ‘first order’ will be approximately based on our market
experience retail sales value). We expect to replenish stock weekly.
THE BAKERY: BUSINESS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
1.6.1.(vi) Delivery Service Vehicles and Product Security During
Transportation
Anticipated Number of Vehicles
Initially, The Bakery by Element 7 anticipates having two (2) delivery vehicles which
will start operations 30 days after the dispensary first opens. The Bakery by Element 7
is conscious of its greenhouse gas emissions, particularly from any vehicles used in
day-to-day operations. Our preferred vehicle models are hybrid vehicles as we need
the ability, for safety and security purposes, to operate a vehicle that runs on both
electric and fuel options (i.e., in the event of an empty battery, the vehicle will also have
fuel). Our preferred choice is the Hyundai Ioniq Hybrid Vehicle as it returns an
impressive 58 miles per gallon in combined city/highway driving. Further, the vehicle
is built with eco-friendly materials, user-friendly technology, and delivers great handling
capability. It comes with plenty of cargo space, which allows us to install lockboxes to
store cannabis products during transportation.
Delivery Service Procedures
Delivery Request
The Bakery by Element 7 will prepare both a hard copy and an electronic delivery
request receipt for each delivery of cannabis goods. The delivery request receipt will
contain the following information: our name and address; the name and employee
number of the employee who delivered the order; the name and employee number of
the employee who prepared the order for delivery; the name of the customer and the
customer’s assigned identification number that placed the order; the date and time the
delivery request was made; the delivery address; a description of the cannabis goods
requested for delivery, including the weight, volume, or any other accurate measure of
the amount of all cannabis goods requested; the total amount paid for the delivery,
including any taxes or fees, the cost of the cannabis goods, and any other charges
related to the delivery; and upon delivery, the date and time the delivery was made,
and the handwritten or electronic signature of the customer who received the delivery.
At the time of the delivery, the delivery employee shall provide the customer with copy
of the delivery request receipt. The delivery employee shall retain a copy of the signed
delivery request receipt.
Verifying Identity of Customer
Cannabis goods will only be delivered to the customer named on the delivery request
receipt by the customer. Upon arrival, the driver must review the customer’s
government-issued identification and physician’s recommendation (if applicable); the
driver will verify that the documents provided in person match the customer’s online
profile. A mobile ID Checker (CAV-3200 VIAGE Model approved for use in California)
will be carried by each Driver to check ID’s as required (cloud based).
The Bakery by Element 7 will verify first time customer’s physician’s recommendation
before delivering cannabis goods. The Bakery by Element 7 will implement two primary
methods of verifying the validity of a customer’s doctor’s recommendation.
1. The Bakery by Element 7 will compile a list of reputable and compliance
providers with a sample of a valid recommendation provided to us by the issuing
company. When a customer provides us with a doctor’s recommendation from
THE BAKERY: BUSINESS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
our list of verified providers, our staff will review the recommendation to verify
its validity.
2. The Bakery by Element 7 will verify the doctor’s recommendations by contacting
the issuing provider. Further, The Bakery by Element 7 will vet every new
provider to ensure their credentials and legitimacy.
The Bakery by Element 7 will attempt to verify the physician’s recommendation
immediately upon begin notified that a first-time customer requesting a medicinal
delivery. If we are unable to verify the physician’s recommendation within 24-hours we
will notify the medicinal customer that we are unable to fulfill their order because their
physician’s recommendation could not be verified.
Additionally, upon creating an online customer account, customers will be notified on
the registration page that physician’s recommendations will have to be verified before
any cannabis goods will be delivered by The Bakery by Element 7 and that verification
can take up to 24-hours.
Delivery Vehicle Insurance
The Bakery by Element 7 will obtain commercial automobile insurance for all company
vehicles. The commercial automobile insurance policy will over the following coverage:
At fault accidents, including coverage for injuries and damages for third parties;
Comprehensive and collision coverage; Accidents involving uninsured motorist;
Medical expenses; Legal expenses; etc.
Temperature Control
All vehicles will be equipped with heating/cooling temperature controls to ensure the
preservation and quality of perishable cannabis products. Additionally, any perishable
cannabis products that are required or recommended to be maintained at a refrigerated
temperature will be placed in an insulated cooler tote bag.
Exterior of Vehicle
Any company vehicle used in the delivery of cannabis goods will not have any marking
or other indications on the exterior of the vehicle that may indicate that the delivery
employee is carrying cannabis goods for delivery.
Delivery Technology
Inventory Tracking
Dutchie is The Bakery by Element 7's preferred online ordering platform with the
easiest design for consumers to purchase cannabis products from dispensaries for
pickup or delivery. The intuitive Dutchie delivery technology platform will allow our
delivery team to track and record information for every online transaction. Dutchie has
features to enable us to accept online orders for pick-up and delivery, fulfill orders,
dispatch drivers, and manage inventory, transactions, and deliveries.
Dutchie seamlessly integrates with our Flowhub platform and automatically pulls our
inventory in real-time to ensure our online menu is always up to date. The Dutchie
software simplifies our inventory from vendor intake to consumer sale. We are able to
manage manifests, packages, and products in real-time. Once the order is accepted
the quantity will automatically be deducted from the inventory. Dispatchers are able to
THE BAKERY: BUSINESS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
view the courier’s current inventory and amount of each product for even faster delivery
times.
Receiving Orders
Upon notification that an order has been placed online, the dispatcher will prepare and
assign orders directly to drivers on the road, and if a driver is carrying unassigned
inventory, the dispatcher will be able to see what products the drivers have on board
in real-time. The software will automatically suggest which driver each order should be
assigned to the order based on the distance to the customer and how many active
orders that driver has in his/her queue. It will also show ETA from the driver’s location
to the delivery drop-off location.
Customer Identification
First time online customers will be required to create an account before submitting an
order. Customers will be required to create a password protected customer account
by providing/uploading the following information:
• First and Last name
• Contact Information
• Government-Issued Identification
• Physician’s Recommendation Letter
Couriers can quickly access customer profiles upon arrival to check their physician’s
recommendation expiration (if applicable), any delivery specifications noted, and a
copy of government-issued identification to ensure that the delivery is being completed
with the appropriate customer. The Bakery by Element 7 will verify first time customer’s
physician’s recommendation by contacting the issuing physician or comparing it with
our list of confirmed physicians sample recommendations on file.
Online Menu
At the focal point of its website, The Bakery by Element 7 showcases all its products
in a manner that’s easy for customers to navigate. Additionally, The Bakery by Element
7 will ensure that the menu provides beneficial information to customers so they can
make an educated choice before purchasing any cannabis and/or cannabis product.
For in-store customers our CURA-AI platform uses machine-based learning and
artificial intelligence to match a physician’s recommendation with products in stock and
peer-reviewed research and logged customer feedback to recommend a cannabis
profile to a customer, based on real data and collected evidence. CURA-AI was
developed by MIT graduates partnering with US Government health officials in 2019.
Through the Dutchie platform, The Bakery by Element 7 will be able to receive detailed
delivery analytics of gross sales, sales by product, tax reporting, and more. The
Dutchie platform integrates with FlowHub and SalesForce.
Location
Dispatch is notified when an order is placed, and again when the order is out for
delivery. Once the delivery is complete, dispatch receives a push-notification from each
drop-off location once the transaction is completed. The software permits us to track
drivers and their mobile inventory across geofences, optimize delivery routes, and
maximize delivery efficiency.
THE BAKERY: BUSINESS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
Product Security During Transport
The Bakery by Element 7 will strictly adhere to all rules, requirements, and regulations
regarding transportation of cannabis within the State of California. No deviation from
those rules will be tolerated or allowed. The Head of Security will implement additional
measures beyond the minimum requirements.
The Bakery by Element 7’s delivery process begins when the delivery employee leaves
the facility with the cannabis goods for delivery. The delivery process ends when the
delivery employee returns to the facility after delivering the cannabis goods or
attempting to deliver the cannabis goods to the patient or customer(s). At no time will
an The Bakery by Element 7 delivery employee engage in any activities except for
cannabis goods delivery and necessary rest, fuel, or vehicle repair stops.
In the event that an employee leaves the vehicle unattended, he/she will ensure that
the vehicle is locked and equipped with an active vehicle alarm system. All deliveries
will be fulfilled at the rear of the premises.
The order fulfilment boxes containing cannabis to be delivered to patients and
customers will be verified, recorded and sealed. Once sealed they will be loaded into
the secure lock boxes in the rear of the delivery vehicle. No order fulfillment boxes,
lockboxes, or cannabis goods will be visible to the public or accessible through the
vehicle. Cannabis goods will be locked in a fully enclosed box, container, or cage that
is secured to the inside of the vehicle. No portion of the enclosed box, container, or
cage shall be comprised of any part of the body of the vehicle or trailer.
All vehicles will be outfitted with a dedicated Global Positioning System (GPS) device
for identifying the geographic location of the delivery vehicle and recording a history of
all locations travelled to by the delivery employee while engaged in delivery. The GPS
device will be owned by The Bakery by Element 7 and used for delivery only. The
device will be either permanently or temporarily affixed to the delivery vehicle and will
always remain active and inside of the delivery vehicle during delivery. At all times,
The Bakery by Element 7 will be able to identify the geographic location of all delivery
vehicles that are making deliveries and document the history of all locations travelled
to and by a delivery employee while engaged in delivery.
Summary
The Bakery by Element 7 brings diverse retail experience to Fresno - an understanding
of the California cannabis retail landscape, scaled operations, vertical integration to
support price and value initiatives, and traditional 'big box' and 'big brand' retail
knowledge. Key management including Robert DiVito, Mark Malatesta, Neil Demers,
Nicholas Jack, and Josh Black have over 50 years of cannabis and traditional retail
experience between them, having worked at and with companies including Kohl's, Dell,
Black & Decker, PepsiCo, Quaker Oats, Coca-Cola, Target, Walmart, Sam’s Club,
Macy’s, Guess, and Levi.
The Bakery by Element 7's business model is driven by efficiency, scale and having a
very localized footprint. The Bakery by Element 7's promise is 'exceptional experiences
THE BAKERY: BUSINESS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
at everyday prices' within a premium retail shopping location. Our matrix management
approach allows us to stay agile and nimble, ensuring that front-line staff has the
expertise, authority, and direction to work efficiently while adhering to a rigid set of
policies and practices that standardize our commitment to excellence in serving our
customers. At the core of the success of the world’s biggest brands is a deep
understanding of the customer and their needs. This is made possible through powerful
insights into customer behavior and expectations, and we have just such a powerful
insight before us. We know that those who will enjoy the most growth in the coming
years will be the operators who seize upon cannabis’s potential as a product that
promotes wellbeing as part of a holistic wellness regimen.
Our unique focus on holistic healing aligns with the need-states that a significant
number of today’s consumers are looking to cannabis, as a product, to satisfy. Staying
focused on this group of consumers will allow us to build a brand that stands for trust,
compassion, understanding, and education. Every aspect of our business, from staff
training through to the products we place on our shelves, will stay focused on this brand
positioning, allowing us to create a business and platform that consumers understand
and can build a deep and lasting emotional connection with.
We are confident that we have the team and experience to create a sophisticated
and sustainable ‘very local’ cannabis business and footprint in Fresno and aim
to be the most tested, taxed, trusted, controlled, and compliant operator that the
City could find.
Weeks Before Opening Category Activity
Responsible
Person/Party
Target
Completion
Date
32 Permitting 12-14 Weeks Allocated for Initial License Review
24 Construction 8 Weeks Allocated for Discussions with Planning and City regarding Parking, Traffic,
Engineering etc
18 Construction 12 Weeks Allocated for all On-Site works (internal Site Works)
14 Construction 4 Week Buffer for Site Works Delays / Planning Matters
10 Operations 4 Weeks Allocated for Dfit-Out Works / Merchandising Displays etc
6 Operations Initial Accessories product & supplies orders with Suppliers
- determine quantities for training, mock shifts, pre-opening activities
6 Personnel Prepare All Employee HR Documents, Employee Handbook and have final draft reviewed by
labor attorney
6 Personnel Employee policies
- determine policy
6 Personnel
Employee training manuals
-Expand on Cheat Sheet, Diego Background, History, and Future, Accessories, Flower,
Concentrates, POS, Sales training (suggestive selling, up selling, crm, cx/ux, marketing, seo),
Compliance Checklists
6 Personnel Employee files
- set up for employment application, status changes, other personnel records
5 Administration Insurance
- verify with your agent that all policies are in force
5 Marketing Job Posts- NOW HIRING /COMING SOON
5 Marketing
Public relations for opening
- hire local PR firm
- send out press releases to local media outlets
5 Operations Inventory report of all products on hand
5 Personnel Management team
- start interviewing/selection process
5 Personnel
Bud Tender's placement - Security arrangement
- determine mix of floor and counter bud tenders
- Security personnel plan interior and exterior
5 Personnel
Employee recruiting
- Indeed and Job Fairs
- recruiting missions
- plan for turnover, hire 20% more than you think you need
5 Product Cannabis - determine how many products and create a list with all information
- decide what genetics, edibles, paraphernalia, acessories and merchandise to stock
5 Product Create a list of available suppliers and their information
- create list of suppliers for Cannabis, Packaging, F&B (Where applicable) & supplies
5 Product Pricing
- Determine final price points on all items
5 Product Inventory control
- using master inventory list of all products to stock -set up POS
5 Product Set up all tracking compliance info in POS, assure all key personnel are trained
4 FF&E purchase equipment
4 Operations Finalize Staff Uniforms
4 Operations Hours of operation
- determine for each day/employee meal period
4 Personnel
Management training commences
- personnel hiring, training & management
- operations
- administrative
4 Personnel
Staff pay scales
- determine starting pay scales for each position
- determine employee review/raise policies
3 Administration Credit card merchant accounts
- setup for MC/Visa, Amex, Discover, Others
3 Design/
Construction
Exterior signage
- primary, handicap, reserved, valet, hours of operation, delivery times
- Company Sign Hung
3 Design/
Construction
Supplier, contractor, sub-contractor contacts
- create master phone & contact list with emergency numbers
3 Design/
Construction
Cleaning crew
- bid & select vendor for initial & final clean
3 FF&E Office equipment
- copier, fax, computer, printer, calculators
3 FF&E Office furniture
- desk, chairs, filing cabinet, shelving
3 FF&E Receiving scale
3 FF&E Restrooms
- hand towel/dryer dispensers, soap dispensers, hand soap
3 FF&E
Janitorial equipment
- wet floor signs, mops, buckets, vacuum
- trash cans, cordless dust pan
3 Marketing
Printing
- Exterior Signage Permit
- Website and Social media
- Banners, Printing, Fliers, Posters
- stationary, envelopes, labels, business cards
- invitations for opening parties
3 Ongoing Services Retail space cleaning
- flooring, rest rooms
3 Ongoing Services Armored car service
- select approved vendor
3 Operations Checklists
- prepare opening, closing, shift change checklists for all stations
3 Operations
Promotions
- determine specials
- check state/local laws regarding specials/discount programs
32 WEEK CHECKLIST: NEW STORE OPENING
ELEMENT 7
3 Operations Prep lists with pars
- create prep lists with par levels
3 Operations Station setup sheets with pars
- for all retail, medical, café, etc
3 Operations
Approved vendor list
- create Master Approved Vendor List
- Building & HVAC repair vendors
3 Operations Initial Cannabis, Edibles and Concentrates product & supplies orders
- determine quantities for training, mock shifts, pre-opening activities
3 Operations Backup Plans and Documents for issues that could arise (i.e. POS system not working)
3 Product
Initial Product order
- prepare & place initial order
- request free samples from suppliers to test
- have sufficient quantites for testing & training
3 Technology
POS phone line
- dedicated line for charge approvals
- tie into DSL/cable line
3 Technology POS system install
- start evaluation/demonstration process
2 Administration Payroll processing
2 Administration
Petty cash
- setup petty cash fund for cash payments
- create petty cash reimbursement form
2 Administration Deposit procedures
- armored car service or other
2 Design/
Construction
Compressors & valves
- label and check for accessibility
2 Design/
Construction
Electrical labeling
- label switches, breakers and check for accessibility
2 Design/
Construction
Security and Alarm system
- install & inspect
2 Design/
Construction
Inspections
- schedule for fire, health departments
2 Design/Constr.Walk-through with contractor
- create initial punch list
2 Design/Constr.Building & equipment plans
- retain full set of plans for operational files
2 FF&E
Communications/phone system
- phone lines for office, fax, retail space, etc
- Security system, fire & burglar alarms
- internet access, service provider
2 FF&E Interior signs
restrooms, fire exit, hand wash, wait to be seated
2 FF&E Safe for office
- determine type, bid & order
2 Ongoing services Music-(Music licensing)
2 Ongoing Services Chemicals and SDS Sheets
- select approved vendor
2 Ongoing Services
Setup Monthly accounting
- use industry standard chart of accounts
- outside accounting service
2 Ongoing Services Pest control
- select approved vendor
2 Ongoing Services Trash disposal
- select approved vendor
2 Ongoing Services
Window washing
- do in-house or outsource
- select approved vendor
2 Ongoing Services Insurance agent
- building, general liability, liquor liability, workman's comp, group medical
2 Ongoing Services Laundry & linen
- select approved vendor
2 Operations
Emergency exit procedures
- determine procedures, post maps
- discuss in safety meetings with staff
2 Operations
Bulletin board
- for employee schedule, mandadory postings
- choking poster
- emergency hospital & doctor numbers & instructions
2 Operations
Cleaning & maintenance schedules
- set up schedules & procedures
- Cleaning Checklists
2 Operations
Emergency numbers
- map, directions to hospital
- make arrangements with local doctor, clinic
2 Operations
Floor maintenance
- get ongoing floor maintenance procedures
- purchase cleaning / polishing supplies
2 Personnel Food safety training
- access food safety training materials
2 Personnel Staff Orientation and Begin staff training
2 Smallwares/
Supplies
First aid kit
- emergency burn kit
2 Smallwares/
Supplies Check presentation clipboards
2 Technology Computer software
- Microsoft office, scheduling, cannabis and retail item management
2 Technology
Phone on hold message
- select service provider
- message/music
2 Technology Internet service provider
- DSL or cable
2 Technology POS
- set up installation & training
1 Administration Bank supplies
- deposit stamp & pad, deposit bags, deposit slips
1 Administration Accounting/bookkeeping system
- have CPA review sales, deposit, payroll and accounts payable system
1 Administration Permits, licenses, inspections, approvals
- verify that licenses, etc. have been secured
1 Administration Initial change order
- get change & small bills from bank
1 Administration POS/merchant accounts
- test credit card approval/processing
1 Administration Receive certificate of occupancy
1 Design/
Construction
Exterior signage light timer
- set light timer
1 Design/
Construction
Exterior cleanup
- parking lot, landscaping, building, windows
1 Design/
Construction
Final clean
- interior & exterior of building
1 Design/
Construction Wash windows
1 Design/
Construction
Beverage service
- set up installation of coffee and tea equipment
1 Design/
Construction Update construction punch list
1 Design/
Construction
Fire extinguishers
- install with visible operating instructions
1 Design/Constr.Continue construction punch list
1 FF&E Storage shelves
- clean, organize & label
1 FF&E Receive furniture
- tables, chairs, desk tops, display cases, other
1 FF&E
Emergency equipment procedures
- determine emergency shut-off steps
- label equipment
1 FF&E Equipment tests
- test each piece with supplier prior to training
1 FF&E Tools/toolkit
- purchase & designate location store
1 FF&E
R&M binder for all equipment
- prepare repair & maintenance binder for operating instructions, manuals
- mail in warranty cards
1 FF&E Test all equipment
1 FF&E Complete equipment warranty cards
1 FF&E Final clean all equipment
1 Marketing
Opening parties - work with training team to set up
- press event, VIPs, contractors & suppliers
- create guest lists, send invitations
1 Operations Order & delivery schedule
- prepare weekly schedule with each vendor's order & deliver dates
1 Operations Deposit bags
- obtain from bank
1 Operations Change order
- prepare initial change order; change & small bills
1 Operations
Check inventory levels
- on all cannabis, retail items, packaging, food, beverage, paper & supplies
- prepare orders for opening week
1 Operations
Opening inventory
- take full physical inventory on all products pre-opening
- necessary to calculate accurate costs after opening
1 Personnel OSHA
- review OSHA standards with managers
1 Personnel
Safety checklist & audit
- create safety checklist & perform safety audit
- Safety Checklist
1 Personnel Safety & first aid training
- conduct training program for all employees
1 Personnel Conduct practice runs/mock service
- full dress with uniforms
1 Smallwares/
Supplies
Initial chemicals order
- degreasers, drain treatment
- disinfectants, sanitizers
- floor care solutions
- handcare
- cleaners for dishroom/restroom/dining room
1 Smallwares/
Supplies
Janitorial supplies
- carpet, tile, floor cleaner, spot remover
- gum solvent, liquid hand soap, paper towels, toilet paper
0 Launch Soft Opening/Grand Opening
THE BAKERY: COMMUNITY BENEFITS AND INVESTMENTS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
4. Element 7 has donated funds to the Firebaugh High School Athletics Team for
new uniforms in 2019.
5. Element 7 has partnered with social equity applicants to submit cannabis
permits in Oakland, Los Angeles, Tracy, and San Francisco in 2019 and 2020.
6. Element 7 has Sponsored NDICA (National Diversity and Inclusion Cannabis
Alliance) and Latinos 4 Cannabis Programs in their local communities since
2018 and 2019.
7. Greg Moreno has helped do voluntary coaching with the YMCA Basketball
Team in nearby Hanford for the last 5 years.
8. Greg is a Member of the Marine Corps League and Wounded Warriors since
2001. Greg recently joined the VFW Program in Fresno helping to support
fellow disabled veterans.
9. Element 7 has financially partnered, backed, and supported JePahl White and
Green Pastures Premium Cannabis Company to help that company submit
a cannabis application for a license in Fresno. In an industry that is rampant with
competition, division, and dissociation, we are proud to be helping a social
equity applicant secure cannabis licensing in Fresno.
10. Element 7 recently sponsored ‘Stop the Violence’ park clean-ups, and
Thanksgiving Tukey’s for homeless people in Fresno (November 2020).
11. Jaime Ramirez is a Youth Football Coach in Hanford and has won 9 Valley
Championships. He is committed to empowering and educating youth in the
Valley and mentoring them to reach their full potential in life (images below).
11. George Ohan is active in the Fresno County community and works closely with
the Clovis Veterans Memorial. As shown below, George regularly hosts
THE BAKERY: COMMUNITY BENEFITS AND INVESTMENTS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
Faith in the Valley: Element 7 has already worked with
Marcel Woodruf and the Faith in the Valley team to hold
Thanksgiving Events and Clean Up Park programs.
Big Red Church Food Bank: Element 7 donated to this
program in 2019 and is in discussions with Reverend
Raygan Baker to donate additional funds in 2021.
Southeast Fresno Community Economic Development
Association: Element 7 is in discussions with Jose Leon-
Barraza to assist this non-profit financially in 2021 with an
annual contribution of
Veterans Affairs California AMVETS: Element 7 has discussed support for
this organization through Greg Moreno who served in the
US Army for over 20 years.
Clovis Veterans Memorial District: Element 7 will be
supporting this initiative and has discussed financial and
other benefits through George Ohan.
Animal Abuse Kings Canyon Veterinary Foundation: Element 7 has
conducted discussions with Leroy LeBeug of this
association to commit to funding in 2021. This Foundation
is our immediate adjacent neighbor at our application on E.
Kings Canyon Road, Fresno.
Health & Wellness TRU Ballers: Element 7 is committed to TRU Ballers and
has discussed financial assistance with David Rivera (Co-
Owner and Founder). TRU Ballers is a youth basketball
program for children from disadvantaged families.
Healthy Fresno Air: Element 7 has already partnered with
this group that focuses on cleaner air quality in Fresno.
Community Advisory Board
Our Element 7 Cares program will be headed by a Committee that includes some of
Fresno’s most influential community leaders. The local community representatives are
essential to the governance and accountability of the program and achieving its
THE BAKERY: COMMUNITY BENEFITS AND INVESTMENTS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
mission. The local Community Advisory Board will oversee all community integration
efforts and support The Bakery by Element 7’s outreach & service with the local
community, the impact of our financial donations, and the community groups that most
need our support. Accountability, transparency and integrity can, and should be,
maintained and implemented across Element 7 operations, business model and ethos.
With the help of the E7 Cares Board - The Bakery by Element 7 will consistently be
geared towards earning and safeguarding Public Trust, the health and safety of our
patrons and the environment. Community Advisory Board Members include:
THE BAKERY: COMMUNITY BENEFITS AND INVESTMENTS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
months service will be eligible to be allocated equity through a Stock Option
Agreement.
Stock options are a means to both attract good talent and keep those employees
invested in the company over time. Accordingly, in general, stock option agreements
are offered to key employees in conjunction with the employee’s initial hire or
concurrent with a significant increase in the employee’s role or responsibilities at the
company.
When Element 7 offers employees stock options, we will do so through a special
contract called a Stock Option Agreement. Such an option, once granted to the
employee, gives the employee the opportunity to benefit from increases in the
company’s share value by granting the right to buy shares at a future point in time at a
price equal to the fair market value of such shares at the time of the grant. The option
agreement dictates all the terms of the offer - including vesting schedule, time limits for
exercise once vested and any other special conditions.
Staff Volunteer Program
The Bakery by Element 7 will ensure that it gives back to the community by requiring
all full-time staff to commit at least 10-hours quarterly to a local cause or charity.
Annually, each staff member will contribute over 40-hours or more of community
service beyond the monetary commitments we deliver. These hours will either be used
for hands-on volunteering or providing pro-bono support services in the specialist area
of the volunteer - business management, design and creative, logistics, processes,
and systems.
Medical Cannabis Discount Programs
Studies show that increased access to marijuana has helped reduce some of the most
critical consequences of opioid use, including opioid overdose deaths and untreated
opioid disorders.
•In states with medical marijuana access, overdose death rates are roughly 25%
lower than states that don’t offer legal access to the drug, with a significant
decrease in overdose death rates over time.
•Legal access to medical marijuana has helped produce a 23% reduction in
opioid dependence or abuse-related hospitalizations, and a 15% drop in opioid
treatment admissions.
As a holistic wellness company focused on inspiring a holistic lifestyle, Element 7 is
intent on providing safe and affordable access to its patients, primary caregivers who
suffer from diseases, pain, PTSD or simply do not have the means to pay for medical
cannabis or cannabis goods.
Seniors, retired veterans, and customers on government assistance need cannabis to
treat a wide range of medical and wellness conditions. The Bakery by Element 7 will
assist these persons to access cannabis at-cost by working with hospitals and health
care centers in close local proximity to our operations. These partners will be
responsible for identifying customers and others that could benefit from cannabis and
need financial assistance in securing discounted pricing.
THE BAKERY: COMMUNITY BENEFITS AND INVESTMENTS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
The Bakery by Element 7's discount program will give-away and allow for heavily
discounted medical cannabis and cannabis goods for sick or low-income medical
patients. To enroll in the The Bakery by Element 7 discount program patients will either
apply on-line or at the The Bakery by Element 7 facility. The process for enrollment will
request the following information from applicants:
1.Medical ID Card and proof of low-income for the last two (2) years (via tax
return); or
2.Medical ID Card and proof that patients are receiving state benefits such as
welfare, HUD or food stamps.
Participants in the discount program can receive 5 grams of mixed shake or a 20%
discount on medical cannabis purchased at The Bakery by Element 7 up to 28g total
of THC and 50mg of CBD per month. The discount program is specifically for seniors,
retired veterans, HIV and AIDS patients, children diagnosed with autism, epileptics,
terminally ill patients and low-income patients.
Craft Cannabis Producers Program
The Bakery by Element 7 has a policy of supporting local and small craft and boutique
cannabis farmers and manufacturers. Many of these come from disadvantaged local
communities across the State of California. As mentioned earlier, Element 7 has
partnered with JePahl White and Green Pastures Premium Cannabis Company to help
JePahl and his family to submit a retail license application in Fresno which we feel
honored and proud of given JePahl’s deep connections to the black community in
Fresno and the work his Great Grandfather, Grandfather, and Father and Mother have
done in the Fresno community over 4 generations.
As corporate cannabis operations continue to expand in California, small cannabis
growers have begun to develop cooperatives to stay competitive with their large-scale
rivals. Co-ops present benefits for smaller marijuana producers:
•By joining forces, these more modest-sized farming operations can offer a
steadier supply of cannabis to distributors and retailers.
•Growers can generally market their products more efficiently through a
cooperative model.
•Cultivators at the co-op level can share resources, helping to lower operating
costs.
We have an active relationship in place with Red Crow Cannabis – a cannabis
cultivation company focused on cultivating cannabis on Native American Tribal Land
in California. After having conducted their first season in 2017, Red Crow Cannabis
are looking to expand their business in 2018 and we call Richard Tall Bear Westerman,
the founder and CEO for Red Crow Cannabis, a close friend. Through our Head of
Security, we have also formed a relationship with a Veterans Cultivation project in Yolo
County – White Wolf Farms. This group provides combat veterans with medical
cannabis information, support services, and safe access to high quality medicinal
cannabis. White Wolf Farms cultivates high-quality organic outdoor cannabis on a 1-
acre plot in Yolo County.
THE BAKERY: COMMUNITY BENEFITS AND INVESTMENTS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
We are also a partner of Emerald Exchange – Justin Calvino runs the Emerald
Exchange and is a friend and colleague. The Emerald Exchange is focused on bringing
craft cannabis producers from Humboldt, Mendocino and the Trinity Triangle, and their
brands to mainstream city markets, whilst keeping alive the essence and unique
qualities of hand-touched sun-grown craft cannabis. This is a part of the industry that
we want to keep alive and see flourish as it delivers much needed economic benefits
and security to hundreds of small families across California.
We have identified Green Pastures Premium Cannabis operated and owned by Je
Pahl White as a local cannabis company that we will partner with to help expand their
business across California. Je Pahl White is a lifelong Fresno resident and business
owner.
We are very interested in identifying other local licensed cultivators and manufacturers
from the County that we can collaborate with and will actively identify and work with
these groups.
Cannabis Criminalization Reform and NDICA Partnership
A founding principle of Element 7 is to see criminal justice reform for non-violent
cannabis offenders as public opinion has shifted in its support of reforming federal and
state cannabis laws.
Element 7 also has one of America's leading advocates for criminal justice reform,
harm reduction, and cannabis law reform on our team (Policy Advisor). Lynne Lyman
is the California State Director for the Drug Policy Alliance, the nation’s leading
organization promoting alternatives to the war on drugs. Prior to the DPA, Lyman
worked at the Advancement Project, a civil rights organization, where she focused on
issues of violence reduction, criminal justice reform and community policing. She spent
six years working in Boston in criminal justice positions within state and local
government, and as consultant to community and faith-based organizations seeking to
address social problems relating to street violence, racial justice, and juvenile justice
system reform.
Element 7 has partnered at a national level with NDICA (National Diversity and
Inclusion Cannabis Alliance) to sponsor and host Expungement Clinics, the first of
which was held in Fresno, California in June 2019.
In addition to NDICA, Element 7 is a partner of Latinos 4 Cannabis and works closely
with this wonderful non-profit to create preferred job placements, job fairs, and training
programs for cannabis entrepreneurs (refer to attached Letters of Support).
7.1.1 Fresno Expungement Clinics
Element 7 created history in 2019 by hosting Fresno's first ever Expungement Clinic.
The Expungement Clinic, held in partnership with the Fresno County Public Defender’s
Office, NDICA (National Diversity and Inclusion Cannabis Alliance), and Element 7,
THE BAKERY: COMMUNITY BENEFITS AND INVESTMENTS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
paved the way for Fresno residents with minor drug related criminal records to enter
the legal and licensed cannabis industry to gain meaningful employment, or as owners
and investors.
Expungement clinics are part of the much-needed reparative justice for the harms of
cannabis prohibition, which targeted people of color and from marginalized
communities. Fresno is one of the hardest hit parts of California for drug related crime.
Volunteers from the Fresno County Public Defender’s Office were available at the
Clinic to provide free legal assistance to Fresno residents with drug related criminal
records, including Prop 64 and Prop 47.
Carmen Romero, attorney with the Fresno Public Defenders Office Clean Slate
Program said, “We encourage the community to come take advantage of the
opportunity to clear their criminal convictions and begin the overcome the obstacles to
better jobs, housing and other benefits.” This was the Fresno Public Defenders first
expungement clinic in partnership with NDICA and Element 7 at the national and local
level.
Element 7 commits to holding one (1) expungement clinic annually in Fresno,
partnering again with NDICA and the Fresno County Public Defender’s Office.
7.1.2 Environmentally Sustainable Business Practices
The Bakery by Element 7 takes its environmental impact seriously and has developed
facility build out and designs in a manner that complies with green building practices.
Each Element 7 cannabis business facility has been thoughtfully designed, crafted and
built to maximize and maintain resource-efficient, high performing, healthy, cost-
effective and compliant operations, that considers sustainability its highest priority.
Facilities bring forward the best and most impactful emerging technology that provides
for almost 100% renewable and sustainable operations.
The Bakery by Element 7 believes that community and the environment go hand in
hand. Securing a positive outlook and future for every Element 7 community means
being a responsible cannabis business operator who takes each community member,
local small business and competitor into consideration. The Bakery by Element 7 is at
the helm of an emerging cannabis industry that is quickly making its mark on the
country and the world.
THE BAKERY: COMMUNITY BENEFITS AND INVESTMENTS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
7.2 Public Health Outreach and Education
Youth Outreach & Drug Education
The Bakery by Element 7 will be an active participant in ensuring that local youth
receive accurate information on the dangers of substance abuse at an early age so
that they are better informed and more capable of decision-making as they develop
and mature. To create and implement this program, we will be approaching local
education, youth, and law enforcement groups with a view to either providing monetary
resources or educational materials to such groups.
Cannabis related arrests have plunged in communities that welcome cannabis
dispensaries — saving millions of dollars and sparing people from having criminal
records — and we believe that Element 7’s program will extend positive flow-on effects
for social issues affecting the County including neighborhood crime prevention,
substance abuse and creating safer and cleaner parks and recreation facilities. We
know that beyond education, it is critically important to provide meaningful facilities and
opportunities to youth that inspire, educate, and entertain them.
Community Engagement Events
The need for cannabis education is more important now than ever, and The Bakery by
Element 7 plays an active role in delivering this message into the mainstream
consciousness by making credible cannabis education accessible in the communities
we serve.
The Bakery by Element 7 will proactively engage with Fresno and nearby County
residents, business owners, and officials to cultivate lasting and mutually beneficial
connections, sustained by a discreet but visible neighborhood presence. The Bakery
by Element 7 seeks to provide tangible benefits to the local community through
educational outreach and partnerships with non-profit organizations, municipal
agencies, and neighborhood groups.
Community Educational Evenings
The Bakery by Element 7 is developing a Community Educational Outreach Program
that will be held 4 times a year in conjunction with the local cannabis community. At
The Bakery by Element 7 we believe that education and community outreach can
change the way cannabis is viewed and helps people understand its benefits. To have
a successful cannabis program, we believe that there needs to be an active
relationship between the community, cannabis research, and local health and medical
practitioners.
To enact such a program, we will be recruiting a panel of specialists and experts onto
our team which will help us conduct the outreach program. We would envision each
event having 3 specialists that conduct 15-minute lectures with a 30-minute question
and answer session at each event, which can be held virtually as well. Each event
would run for approximately 90-minutes and focus on:
•Myths and Facts of Cannabis
•Customer Treatment Options
THE BAKERY: COMMUNITY BENEFITS AND INVESTMENTS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
•The History of Cannabis
•Latest Research and Medical Findings for Cannabis
•Responsible Use and Management of Cannabis
Our goal is to provide the community with the facts and information that they need to
be educated and make informed decisions. It is our goal to educate the community so
that they can make the best decisions for themselves and their health. All sessions will
be provided at zero cost to the attendees. Under normal conditions, we would schedule
a free shuttle bus for attendees who want to attend the session but may not have
transport options.
Dr. Jeff Chen, Director of the Cannabis Research Initiative at UCLA, has committed in
writing to helping us with this initiative. Jeff is one of the most respected cannabis
experts in North America and holds a dual MD/MBA from Cornell University. He has
spent the last four years working at the intersection of academia, industry, non-profit
and government to accelerate cannabis research in California and North America. Dr.
Chen is the founder of the UCLA Cannabinoid Affinity Group, a published author, David
Geffen Fellow and UCLA Wolfen Entrepreneurial Award Recipient.
In addition, The Bakery by Element 7 will be teaming up with Americans For Safe
Access and taking their patient education services to each of its medical patients.
Americans for Safe Access have been at the forefront of lobbying for safe access and
providing accurate and reliable education to medical cannabis patients across the
country. Every time a medical patient joins the The Bakery by Element 7 community,
they will be given access codes that can be used through Americans for Safe Access,
to activate an account that provides them with access to medical cannabis material,
studies and reports that can provide them with a wealth of information to help them
devise an effective treatment or wellness plan.
7.3 Fresno Community Reinvestment Fund
The Bakery by Element 7 pledges annually to the Fresno Community
Reinvestment Fund ($).
Summary
Giving back to the local community isn't something we at The Bakery by Element 7
want to be forced to do to gain a business license - rather, giving back is part of our
business with purpose core belief and mission. We feel proud that we have the
opportunity to use our business to create positive change in the local community,
leveraging both our people and bottom-line to do good in a range of areas from
supporting non-profits through helping disadvantaged patients, reformed cannabis
criminals and local businesses.
THE BAKERY: COMMUNITY BENEFITS AND INVESTMENTS PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
The work we have done in Fresno over the last 2 years, hosting the largest ever
expungement clinic in the City, and recently partnering with local groups to end gun
violence in the City, is testament to our commitment in Fresno to make an impact. We
will continue this work regardless of our success or otherwise in securing a permit for
retail operations in Fresno. Our programs are designed to enlighten people on the
many benefits of legal marijuana and help eradicate consumers from using the illegal
and illicit market which supports criminal activity and gives the cannabis industry a bad
name. Part of this includes public service advertisements like the one below which
directly targets the 30+ non-compliant cannabis businesses that currently call Fresno
home.
Our goal is to be a good corporate neighbor, sending a positive message about the
many benefits throughout the community.
With a commitment over annually to our Element 7 Cares programs and
Fresno Community Reinvestment Fund, along with the 40-hours per full-time
employee to the local community, The Bakery by Element 7 will be a force for good in
Fresno.
As demonstrated by the Letters of Support attached to the rear of this section of the
application, we have strong support from the community. Letters include support from
Healthy Fresno Air, Advance Peace, Faith in Fresno, Take a Stand, TRU Ballers, Kings
Canyon Veterinary Foundation, Southeast Fresno Economic Development
Association, Latinos 4 Cannabis, NDICA, and West Wind Church – Reverend William
V. Kittle of West Wind Church kindly wrote us a letter of reference expressing his
interest in partnering with Element 7 to create educational programs that educate his
online California congregation on the medical and holistic benefits of cannabis, many
of whom are based in and around Fresno.
November 28, 2020
Element 7
Mr. Robert DiVito
Dear Bobby,
I would like to begin by thanking Element 7 for your generous donation o for our “Fresno
Clean Up” Program. Your donation allowed Healthy Fresno Air, Faith in The Valley, and
Advance Peace to perform Seven (7) Park Clean Up Events throughout Southwest and
Southeast Fresno. The youth that participated appreciate you taking the time to join their
community effort.
We would also like to thank you for interest in Healthy Fresno Air and the Keishaun White Clean
Air Experiment. We had a great conversation, and you provided some great insight that could
potentially yield even more data for our project. We look forward to having more conversations
in the near future.
I support your efforts to obtain a cannabis license in the City of Fresno. I believe that
Element 7 has shown that they will be an active and positive influence in the community. Local
residents will benefit from their sincere dedication to education and outreach. I applaud their
efforts to partner with local residents to ensure opportunities for everyone.
I look forward to your successful cannabis endeavor and again state my full support.
Sincerely,
Marcel Woodruff
Community organizer/activist
marcel@faithinthevalley.org
December 1, 2020
Mr. Bobby DiVito
Element 7
Bobby,
I would like to take the opportunity to thank you and Element 7 for your generous
donation. Your donation to our Annual Thanksgiving Turkey Giveaway was a
blessing to the community. We are grateful for presence during the Turkey Giveaway
and appreciate how you engaged the residents of Southwest Fresno. We were able to
serve 300 families that day with your help.
The Take A Stand Committee supports the efforts of Element 7 to obtain licensing in
the City of Fresno. You have shown that Element 7 will be a willing and generous
community partner for years to come. We look forward to future collaborations that
enhance the lives of our community members.
I look forward to working with you, Mr. DiVito, and the Element 7 team here in Fresno.
Sincerely,
JSumler
Janice Sumler, Director
Take A Stand Committee
__________________________________________________________________
www.takeastandcommittee.org 4974 E. Clinton Way, Fresno, CA. 93727
November 30, 2020
Mr. Robert DiVito
Element 7 Fresno
645 West 9th Street, Unit #110-631
Los Angeles, CA 90015
Re: LETTER OF SUPPORT – COMMUNITY OUTREACH AND SUPPORT
Dear Robert,
Thanks for your time recently to engage and advise us on your upcoming
commercial cannabis application in the City of Fresno.
We appreciate you taking the time to walk us through your approach
to cannabis in the City and the upcoming cannabis application
process. Your commitment to hiring local talent and community support
initiatives are progressive and sound exactly what the industry and City
requires form operators in your industry.
As a non-profit within the City, support from companies such as yours are
exactly what organizations like our need to support the community and
achieve our mission and objectives.
We wish you all the very best in the upcoming process and have no
hesitation in supporting your business as a good neighbor and friend of
Element 7 Fresno.
David Rivera
Co-Owner and Founder
TRU Ballers
December 3, 2020
Bakery CA
Thank you in your interest in providing support to our organization. We are an organization that provides
skateboards and safety equipment to under resourced youth in the Central Valley free of charge. We
appreciate Element 7’s willingness to help support and improve local non-profits as you build your business in
Fresno. Please feel free to contact us with any questions you may have. Thank you again.
Sincerely,
Rodney Rodriguez
Founder/President
Fresno Skateboard Salvage
Tax ID # 82-4514085
Fresno Skateboard Salvage Inc.
806 E University Fresno, Ca. 93704 (559)301-0013
info@fresnoskateboardsalvage.org
fresnoskateboardsalvage.org
Rodney Rodriguez – Founder/President
Lance Anderson - Secretary
Rhiannon Oakes - Chief Financial Officer
THE BAKERY: COMPANY FORMATION DOCUMENTS
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
COMPANY FORMATION DOCUMENTS
The Bakery CA LLC has been formed as a Limited Liability Company in California with
Robert M. DiVito as the Managing Member and all other owners as Members within
the LLC. The entity was formed 12/1/2020.
In order to meet the page limit of 200 pages, a summary of the Member Interests are
included below – a full copy of the Operating Agreement and Minutes can be provided
on request.
CAPITAL CONTRIBUTION AND VOTING PERCENTAGE OF MEMBERS AS OF
12/2/2020
THE BAKERY: LOCATION PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
6. LOCATION PLAN
Introduction
Finding the optimal business site is never easy – the challenge of locating premises
that have no immediate neighbors with concerns for a cannabis business are difficult
in every municipality we operate within. Communication though, and early engagement
are key. Re-educating neighbors, stakeholders, community leaders, and immediate
neighbors on how a compliant and controlled cannabis business can be built and
managed, can be effectively done when The Bakery by Element 7 engages these
people early, including these people in our business plans and site operation
strategies.
Our efforts to educate the City of Fresno date back to 2018 when Element 7 delivered
an educational packet for ‘Compliant Cannabis Operations’ to the Planning
Department in October of that year. The packet set out how a City like Fresno could
begin to regulate cannabis retail sales and the standards that operators, like The
Bakery by Element 7, should be held to. We followed on with more education, this time
with the community, when we held Fresno’s largest ever expungement clinic in June
2019, expunging the records of over 200 people in a single day. Partnering with NDICA
(National Diversity and Inclusion Cannabis Alliance) and the Fresno County Public
Defender Office, this was a major step in our efforts to engage the community.
For the last 4 months, we have continued to educate key stakeholders in the
community, neighbors, and residents in close proximity to our desired retail location.
We have done this by handing out flyers (see attached image below) detailing our
business operations and neighborhood management policies, and by sponsoring a
range of outreach activities in the local community.
THE BAKERY: LOCATION PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
Our core business objective at E. Olive Avenue is to create a vertically enabled
cannabis business in the City of Fresno that maximizes taxes, job creation, and
sustainable economic development, while exceeding the needs of our patients and
customers and continuously demonstrating to our partners and communities that The
Bakery by Element 7 is a business with purpose and vision. We will continue to do this
by staying engaged with the community to gain their buy-in, trust, and commitment to
collaborating with us. As demonstrated earlier, our immediate neighbors are supportive
of our plans and want to welcome us to the Tower District business community.
6.1 Property Selection
The key selection criteria for the physical location of our business premises included
site-compliance measures, neighborhood compatibility, security and customer safety,
extensive off-street parking, City cannabis zoning restrictions, size of the premises,
and how the site fits with our holistic wellness and sustainable business vision. We
have secured the following property for our commercial cannabis application:
THE BAKERY: LOCATION PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
1. Renovation to full exterior and interior of the property including replacement of
doors and windows, securing the roof, paneling and painting, and a new inviting
customer entrance to the left side of the building.
2. Replace all exterior doors and windows with industrial strength installations with
upgraded locks, frosted glass for aesthetics and security. Glass would we ‘Clear
Secure’ – an unbreakable and shatter-proof glass that is 300 times (300X)
stronger than regular glass. Glass is 2mm thick manufactured from high-density
polymers.
3. Removal of the existing building signage with replacement of a ‘The Bakery by
Element 7’ signage (as approved under the Municipal Code).
4. Internal works within the property to upgrade and remodel it for compliant, legal,
licensed retail cannabis operations.
5. Re-painting existing parking lines and replacing parking signage to clearly
designate ADA parking spots and parking spots for all other customers.
6. Works to hide any electrics and water meters.
7. Replace existing concrete flooring with a non-slip tile for better visual aesthetics
and customer safety.
8. Upgrade external lighting with modern fixtures that have continuous illumination
for safety and security.
9. Landscaping works where relevant and space permitted. Landscaping will be
applied only where accessible landscaping opportunities are available, using
drought tolerant xeriscape low-maintenance and user-friendly plants. The plant
layout and selections would be contemporary and manageable to complement
the surrounding structure and architecture.
10. We have not proposed constructing any equipment enclosures externally at the
building.
ARTISTS IMPRESSION: THE BAKERY BY ELEMENT 7 FRESNO
The new entrance would feel modern, welcoming, and light which is in line with the
overall design concept of the store and The Bakery by Element 7 brand. We will bring
in an industrial cleaning crew to clean the entire site prior to store opening.
THE BAKERY: LOCATION PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
6.3.1 Premises (Site) Diagram: Parking, Driveways and Auxiliary Buildings
The Bakery by Element 7 has included plans showing the locations of the two existing
driveways on the site (rear north east corner of lot) and all parking on the site. Parking
includes ADA-compliant spaces at the rear of the property. We have also secured a
commitment from International Furniture to use their parking spaces as they have a
large lot and minimal traffic.
PARKING AT REAR OF PREMISES: 20-31 SPACES AVAILABLE (SEMI-PERMANENT TENT
ERECTED DURING COVID)
PARKING AT INTERNATIONAL FURNITURE: 18 SPACES AVAILABLE (WILL BE SIGN-POSTED
TO INFORM PUBLIC THAT PARKING IS FOR ELEMENT 7 CUSTOMERS AND STAFF)
PARKING MAP DEMONSTRATES AMPLE PARKING FOR THE BAKERY BY ELEMENT 7 WITHIN
THE TOWER DISTRICT
THE BAKERY: LOCATION PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
Summary
Selecting the optimal site for The Bakery by Element 7's cannabis operations balances
a number of factors that have a significant impact on security, financial stability, site
accessibility, workforce mobility, and a range of other measures that drive business
performance.
We are determined to ensure that we engage proactively with various departments
within the City to ensure that we exceed all planning, building, and law enforcement
expectations, while creating a facility that creates a great customer experience that
people want to actively engage with.
THE BAKERY: NEIGHBORHOOD COMPATABILITY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
3. NEIGHBORHOOD COMPATIBILITY PLAN
Commitment to the Fresno Community
Element 7 is committed to being an asset to the local community. We aim to enhance
the local community by being a safe, professional business that is considerate and
dedicated to the advancement of the community. Element 7 strives to establish a
cannabis dispensary that encourages entrepreneurship, contributes to the
community’s overall health, and promotes awareness of the benefits of marijuana
through education, seminars, newsletters, and so forth.
Element 7 will maintain the business premises in a manner that will best eliminate
potential nuisances, safety and security issues, and negative effects on the
surrounding community. Element 7 is focused and conscious about its role and
potential impact on the local neighborhood; as such, Element 7 intends to operate in a
manner that is respectful and beneficial for the residents, visitors, and business owners
in Fresno. Element 7 has consciously chosen a location that we believe is optimal
within the City for safety, security, noise, light, odor, litter, traffic, parking, and
pedestrian access.
Over the last 6 months, Element 7 has had numerous discussions with City Staff, local
residents, business owners, stakeholders, and other persons in Fresno. Our efforts to
educate the City date back to 2018 when Element 7 delivered an educational packet
to the City of Fresno Planning Department, attempting to demonstrate what compliant
retail operations could look like in Fresno. All of these conversations led us to the
former Starbucks location in the Tower District – a location that absolutely minimizes
neighborhood impacts. We have a highly supportive landlord that is excited about
partnering with us to build and operate a legal and licensed dispensary at the site.
Our property has private off-street parking for over 40 vehicles and is easily accessed
from major roads and feeder roads that serve the Tower District. There are no sensitive
uses within 600 feet of the property and entering and exiting the facility presents
minimal traffic or pedestrian dangers as there is sufficient access and high visibility in
all directions.
THE BAKERY: NEIGHBORHOOD COMPATABILITY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
3.1. Proactively Addressing and Responding to Complaints
Element 7 has already engaged over 30 locals and businesses in Fresno by conducting
outreach and education in the community. The booklet shown below (12 page booklet
with 4 pages inserted into application) was circulated for clear information to these
stakeholders on Element 7’s business and plans for operations in Fresno.
We received Letters of Support from 20 neighboring businesses including our
immediate neighbors to the east and west of our location – Me-n-Eds on Tap and
Mama Mia Pizzeria, along with a Letter of Support from International Furniture, one of
the longest standing businesses in the City of Fresno, and the Tower District.
Good Neighbor Policy
Element 7 has a ‘Good Neighbor Policy’ in place to ensure that it builds a sustainable
relationship and dialogue with its neighbors in Fresno and proactively address issues
before they become problems for the business. We will create an outreach program to
actively engage with our immediate business neighbors on both an always-available
and formalized twice a year basis. We are committed to creating a strong sense of
community and business health around our facility, regularly consulting and engaging
with local business neighbors. This program will be enacted to all businesses within
600-feet of Element 7. Outreach efforts will include:
THE BAKERY: NEIGHBORHOOD COMPATABILITY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
•If Element 7 is successful in its Application, a personal visit from the Licensees
to each business within 21-days of being awarded a Permit.
•Creating an email database of all businesses within the 600 feet radius and
sending them a twice-annual email offering news of the cannabis industry AND
Element 7 business, while asking for proactive feedback on better business and
community relations. All businesses will be given the name and phone number of
Element 7 Community Relations Manager (Local General Manager).
•Inviting businesses to attend a Business Feedback and Community Management
Forum twice a year which will be hosted at a suitable venue in the proximate area.
Additionally, residents within 600-feet of Element 7 will also be included and will
receive our Community Relations Officers contact information.
•Creating a dedicated email address for priority feedback – feedback@e7ca.com
and designating one of our Senior Managers as the Community Relations Officer
at Element 7 (Local General Manager).
•During the first year of operations, Element 7 will attend quarterly meetings with
the City to discuss costs, benefits, and other community issues.
Response Plan for all Complaints
All neighborhood issues will have a maximum 48-hour resolution process in place with
an ideal resolution timing of 24 hours. To ensure that these commitments are met, a
core Emergency Response Team has been created locally including the General
Manager, 2 Shift Managers and Head of Security. This team will meet weekly for 30
minutes to discuss all issues, to ensure that issues are being addressed and completed
within committed timings. In the event of any new ‘emergency’, the team would be
responsible for immediately identifying the threat or issue, assessing the risk to the
business, and creating a command center to deal with the issue.
The goal of the Emergency Response Team is to assist with the implementation of the
Emergency Response Plan within the dispensary facility and to guide patrons
according to the standards outlined below. The duties of the Emergency Response
Team are as follows:
•Be familiar with the content of the Emergency Response Plan.
•Alert customers on the processes for entering, making purchases and exiting
the dispensary during such Plan.
•Ensure that staff and consumers are appropriately adhering to the protocols.
•Report to head office with regards to any situation & agreed resolution steps.
•Maintain a calm environment for employees and customers.
Flow-charts have been created to address a range of
issues within the business relating to neighborhood issues
and the steps to resolve such issues. An example of one
of these flowcharts is included to
All reports will be kept on file locally and uploaded to a
centralized Emergency Response Management and
Tracking Platform within Element 7 head office. This
platform records and tracks incidents and flags
management if deadlines are approaching and incidents
are not resolved (as demonstrated below).
THE BAKERY: NEIGHBORHOOD COMPATABILITY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
Centralized Emergency Response Management and Tracking Platform
Platforms such as this are commonly used in a number of adjacent retail industries
such as food and beverage, retail fashion, and telecommunications. This platform
allows Element 7 to simplify and automate incident tracking and reporting.
Responding to Complaints: Community Liaison
We will designate a Community Liaison Officer (Greg Moreno) that will be available to
address any complaints, feedbacks, questions, concerns, and/or suggestions from the
residents, neighboring business owners, community members, and city officials. The
Community Liaison Officer will be responsible for identifying opportunities for Element
7 to volunteer and be involved in the advancement and beautification of the local
community.
A 24-hour phone number and email will be publicly posted at the entrance of the facility,
on our website, and on all receipts provided as sales are made. In addition, Greg will
regularly speak at community events, council meetings, and other public forums to
update the City and the community on business operations.
In addition to responding to complaints related to noise, light, odor, vehicle and
pedestrian traffic, Element 7 will address and manage all aspects of its business to
minimize negative impact as it relates to graffiti and loitering which are discussed
below. The key to proactively addressing and responding to complaints is to have
platforms, and procedures in place to deal with complaints as they are received (and
to have policies in place to reduce contemplated issues before they become problems).
We will do this through our Community Liaison and policies discussed in this section.
Open Door Policy
Element 7 has an open-door policy for local neighbors and residents which drives our
open engagement and communication with these groups. Element 7 will create open
THE BAKERY: NEIGHBORHOOD COMPATABILITY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
lines of communication by ensuring contact details for the Community Liaison Officer
are readily available. The Community Liaison Officer will be available to answer any
questions, concerns, and/or suggestions from the residents, business owners, and City
officials of the City of Fresno at all times with empathy and openness. We encourage
neighbors who feel negatively affected or inquisitive about our operations to reach out
to our Community Liaison Officer and discuss their concerns.
Noise Management
We will not have any activities or operations on site that would create excessive noise
for neighboring businesses. The design of our facilities can accommodate sound-
proofing measures via insulation, double-paned windows, foam matting, carpeting,
acoustic ceiling tiles, etc., that will absorb excess sound produced from daily business
practices onsite, preventing it from affecting neighboring businesses or residences.
Noise barriers will be furnished, if necessary, in noise-sensitive areas in the form of
walls, fences, and/or dense plantings of shrubs/trees, or some combination of these,
with close attention paid to aesthetic visual appearance.
Exterior Lighting Management
Light is required to be illuminated at night for security purposes. Light will be kept to
approximately 2-foot candle intensity (or as directed by City Building Officials) and will
be directed to the ground rather than shining towards neighboring properties. The use
of fences and landscaping will reduce any issues of glare and shine, while providing
adequate security measures.
Odor Control and Management
Element 7 has developed a proactive integrated odor management system to eliminate
cannabis odors from the immediate exterior of the Facility, and between operations
within the Facility. As part of our Good Neighbor policy and internal practices, we take
all odor and noise complaints very seriously. If an odor complaint is made against our
facility, we will work with local officials to find the source of the odor and eliminate it.
Industry standards demand that comprehensive Odor Control devices and best
practices are implemented across cannabis facilities. As a leading cannabis operator,
we work with 15000 Inc., an industry-specific engineering group from Santa Rosa, who
are experts and leaders in designing effective and environmentally efficient odor
management systems in cannabis facilities throughout California. The best practices
and industry approved equipment ensures redundancies across our system that
exceed State and County directives to absorb and eliminate cannabis odors. Our odor
management systems prevent odor generated inside the facility from being detected
outside our facility, anywhere on adjacent property, or public rights-of-way. More
regarding odor control is contained within our Odor Control and Waste Management
Plan. All products will arrive at our retail facility packaged and leave in compliant exit
packages, fully sealed. As such, we see no issues affecting local neighbors and
businesses as we have no cultivation, packaging, processing, or manufacturing as part
of our cannabis application. Please see further discussion of our Odor Control Plan in
section 3.3 below.
Traffic Management
Traffic congestion across many Cities in California is reaching intolerable levels. New
building congestion is one of the major causes of traffic congestion which is why
Element 7 has chosen an already built property that requires minimum construction
THE BAKERY: NEIGHBORHOOD COMPATABILITY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
works to become operational. The optimal site chosen for our facility will have adequate
parking designated specifically for our facility to allow staff, customers, and patients to
safely park off the street and reduce traffic impacts. Our loading areas will be
strategically located at the rear of the premises with adequate turning circles to reduce
traffic congestion, and delivery vehicles for products will be minimized to small compact
delivery and cargo vans. Deliveries will take place at non-peak times to further reduce
traffic stress.
Cannabis customers shop throughout the day – some will come in early before they
start the day and others will shop after work – this constant flow of customers through
the day ensures that we are not contributing to peak hour traffic issues which currently
affect the City. Element 7 is prepared to work with the City to take part in any efforts it
can to improve roads and minimize traffic congestion.
Parking Management: Element 7 has 38-49 Dedicated Spaces
Parking in the Tower District is abundant with over 250 off-street private parking spaces
that currently serve large tenants including the Theatre Tower, Sequoia Brewing, Collar
Tree, Tower Market and Deli, and Revue Coffee.
Specifically, The Bakery by Element 7 has 38-49 dedicated off-street ‘private’
parking spaces at its disposal, as shown in the map below. Element 7 has secured a
commitment from International Furniture to allow Element 7 to use its off-street parking
lot exclusively for additional off-street parking for staff, customers and patients. These
spaces will be sign-posted for The Bakery by Element 7, by James Minas, the owner
of International Furniture. Element 7 will ensure that all customers are made aware of
this arrangement through notices in-store and on entry to the dispensary for all new
customers.
Further, there are over 170 on-street ‘unmetered’ parking spaces on E Olive Avenue,
N Lucerne Lane, N Linden Avenue, N Broadway St and N Yosemite Avenue – these
parking spaces serve 36 homes which still leaves an abundance of parking in close
proximity to The Bakery by Element 7.
All dedicated off-street parking spaces will be clearly marked and sign-posted for the
convenience of Element 7 shoppers and to ensure that adjacent businesses are not
THE BAKERY: NEIGHBORHOOD COMPATABILITY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
adversely impacted. Safety for customers, staff, and neighbors are always Element 7’s
primary concern, and the following policies will be enforced:
• Any damaged, deficient, lighting fixtures or unlit areas will be immediately
addressed
• Parking rules concerning hours of operation and signs prohibiting loitering or
trespassing will be posted, with a telephone number provided to report any
suspicious activity
• All new customers will be handed a ‘where to park’ flyer by The Bakery by
Element 7 staff on arrival at the dispensary for the first time – this will help guide
patients and customers where to park.
• A safe waiting area for passenger pick-up will be designated
• 24-hour surveillance will be provided for the entire perimeter of the premises
Cannabis customers typically spend 10 minutes in-store as they shop for cannabis.
Assuming 100% of our customers drive to The Bakery by Element 7 and require
parking and taking into account our highest estimate of 45 customers in an hour and
adding a +50% load to that, we would need parking for up to 70 cars an hour.
Even if customers spent 3X as long in our store as we estimate (30 minutes), and
100% of our customers drove to our store, we would still only require parking
for 35 vehicles an hour, yet we have 38-49 dedicated off-street parking spaces
for The Bakery by Element 7. In summary, we believe that we have more than
enough parking for our operations and would present no to minimal burden on parking
infrastructure within the Tower District.
In addition, the site presents excellent access from nearby major roads and freeways
servicing the Fresno community which will create a more sustainable, and
economically beneficial cannabis business for Element 7 and the City of Fresno (see
image below).
Access Roads that Serve The Bakery by Element 7 Fresno
Furthermore, the property is well served by public transport with five (5) bus stops
within walking distance of the proposed location. The property is also well served by
Uber and Lyft with drivers highly familiar with the district and former Starbucks
location.
THE BAKERY: NEIGHBORHOOD COMPATABILITY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
Public Transport Options that Serve The Bakery by Element 7 Fresno
Pedestrians
The property has easy pedestrian access with well-maintained pavement for
pedestrian safety, as demonstrated below.
Pedestrian Access on E. Olive Avenue
Mitigation Plan: Integration of Safety and Security Measures into the Design
The integration of our safety and security features and enhancements is managed and
implemented through careful planning, a close working relationship between our
security, design, and retail teams, and collaboration with City officials, particularly local
law enforcement and fire safety. Many of the security features we implement are done
so with no visibility to the public, and include:
• Man-Trap Lobby: Element 7 has designed its lobby so that a glass lobby
separates the front door of the dispensary from the retail floor. This mitigates
the risk of anyone attempting to enter the facility without an ID Card or that may
be under the age of 21 (or 18 years of age for medical patients).
• Bullet Resistant Acrylic Security Glass: We install bullet resistant acrylic
security glass at key points within the facility including all external windows, and
within the main security lobby that separates the front door from the retail facility
THE BAKERY: NEIGHBORHOOD COMPATABILITY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
– this glass is secure, safe, and still allows us to create an inviting retail
environment. This mitigates theft and break-in.
• Roll-Down Gate: As the facility is locked at night, a discreet clear polycarbonate
gate will roll-down splitting the lobby in half. This gate is designed to slow any
intruder that might be able to break in through the front door at night. This
mitigates theft and break-in.
• Fortified Internal and External Walls: As Element 7 remodels and renovates
the premises, a number of fire safety and security installations are included such
as installing steel sheets between studs (which are also built closer together)
and drywall so that intruders are heavily restricted from breaking into any
internal rooms within the facility. In addition, we use a thicker drywall that
improves security and has a higher fire rating and place the metal sheets on
both the walls and ceilings to prevent entry from the roof. This mitigates theft
and break-in.
• Industrial Grade Doors, Hinges, Frames and Locks: All internal doors have
a 2-factor bio-scan and swipe card mechanism. All locks, hinges, and frames
are industrial grade for added strength and security. This mitigates theft and
break-in.
• Discreet Detectors and Cameras: Our building plans include smoke and gas
detectors; fire safety warning and monitoring systems, and CCTV cameras
discreetly placed in the corners of rooms which monitor all activities and
movements within the premises, with motion detection on the roof and fence
lines with feeds of all security back to a central security room & 3rd party
providers. This mitigates theft and break-in and creates a more secure
neighborhood and local community.
• Panic Buttons: Panic buttons shall be discreetly placed and hidden from public
view within the lobby, retail counters, loading and unloading zone, storage and
office. This mitigates theft and break-in.
• Continuous Monitoring: The facility is monitored 24/7 by our Bosch Integrated
Security System which continuously tracks all movements within the facility.
This mitigates theft and break-in.
3.2. Avoiding Nuisances for Neighbors and the Surrounding Community
The key to avoiding nuisances and becoming a problem in the general neighborhood
is effective planning, ongoing communication and engagement with neighbors, and
having appropriate policies in place to deal with issues in a timely and effective manner.
Previously discussed ideas that seek to avoid being a nuisance include:
• Proactive and Early Engagement and Education – Element 7 has already
engaged a number of businesses in the local community by handing out
Education Booklets to over 30 local businesses and residents.
• Good Neighbor Policy – Having this policy in place enables us to proactively
address issues and risks before they become problems.
THE BAKERY: NEIGHBORHOOD COMPATABILITY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
• 600 Feet Outreach Program – This program is designed to introduce and
commence engagement with local residents and businesses. By having an open
dialogue, we are able to understand issues and concerns from everyone’s point
of view, and then address those issues.
• Local Community Relations Manager and Officials – Greg Moreno has
decades of experience in the Central Valley and in relevant jobs that helps him
identify issues and respond to concerns. Greg served in the US Marine Corps for
21 years and is an expert on conflict resolution. Amber has worked in Human
Resources for over 15 years.
• Emergency Response Team – This team are equipped with the policies,
procedures, and life skills to deal with situations and issues that may arise.
• Clear Site Policies and Procedures – As demonstrated above, we already have
a viewpoint and clear processes in place for managing traffic, pedestrian safety,
noise, odor, lighting, and a range of security and safety issues. We have expert
advisors on the Element 7 team that include fire safety, environmental, security,
waste management, and a range of other functions to ensure that we build a local
business that minimizes its nuisances on the community.
Nuisance Management
Element 7 will enact the following practices to ensure a “good-neighborhood policy”
with prospective neighborhood business establishments and communities:
• Provide a pleasing storefront absent of offensive signs or symbols such as
cannabis names and logos.
• Operate a well-run and clean store staffed with well-trained industry
professionals that are passionate about their job and find purpose in what they
do each day at work.
• Hire on-site security personnel to ensure the safety of customers and
employees is maintained at all times of the day and across all aspects of
business operations.
• Ensure the placement of best-in-class security systems, lighting, fencing,
alarms, systems and policies to promote a safe environment for both employees
and customers.
• Maintain positive relations with local police departments, municipalities, and
elected officials to ensure compliance with local laws and continuous
communication to proactively manage issues.
• Provide a 24/7 telephone line, responsive website, and email dedicated to
receiving and responding to community issues immediately and without delay.
In addition to the earlier neighborhood issues discussed and identified, we have
provided commentary below with regards to graffiti and loitering.
Graffiti
We will ensure that any debris, graffiti, and unappealing or unsafe aspects of the
building will be immediately addressed. Any graffiti shall be removed and painted over
to match the color of the surface to which it is applied within 24 hours of its occurrence.
Further, any unsightly appearances will be quickly addressed and remedied.
THE BAKERY: NEIGHBORHOOD COMPATABILITY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
Loitering
To prevent any other possible nuisances and security issues, we will prohibit loitering
within twenty (20) feet of the premises, and “No Loitering” signs will be posted at
strategic locations around the property. A security guard will be present on the
premises to monitor the perimeter of the facility, control loitering, and site access. A
state-of-the-art security system with strategically placed, hi-tech cameras will keep a
watchful eye over the property 24/7, and spaces that may encourage loiterers or
vagrants to “camp out” will be refurbished or eliminated.
Signage Notices Used at the Facility
Signage is used extensively within the facility to provide direction to staff, customers,
and patients, with a view to creating the best run facility possible. This approach and
commitment further ensures local neighbors are not disrupted and the business does
not become a nuisance. All signage at the site will be directive and displayed
prominently within the business in measurements of not less than 8 x 10 inches in a
minimum of 24-point font, stating:
1. “The sale or diversion of cannabis or cannabis products without a license issued
by the City of Fresno is a violation of State law and the Fresno Municipal Code.”
This sign will be displayed in the lobby of the business for employees, partners
and contractors.
2. “Distribution to Persons Under 21 years of age is Strictly Prohibited (unless aged
18 or older and holding a valid Physicians Recommendation). Transportation of
Cannabis or Cannabis Products across State lines is Strictly Prohibited.” This will
be posted in the Reception Area and immediately visible upon entering the Main
Entrance.
3. “No one under the age of twenty-one will be allowed on the premises (unless
aged 18 or older and holding a valid Physicians Recommendation).” This sign
will be displayed at all building entrances.
4. “Secondary sale, barter, or distribution of cannabis or cannabis products
purchased from Element 7 is a crime and can lead to arrest.” This sign will be
displayed in the lobby of the business for employees, partners and contractors.
5. “These premises are continually monitored by CCTV cameras.” This sign will be
displayed at all building entrances.
6. “Loitering is strictly prohibited.” This sign will be displayed at all building
entrances.
7. “The Effects of Cannabis Products can vary from person to person, and it can
take as long as two hours to feel the effects of some cannabis-infused products.
Carefully review the portion size information and warnings contained on the
product packaging before consuming.” Will be displayed on the Retail Floor Area
for consumer and patient safety and education purposes.
THE BAKERY: NEIGHBORHOOD COMPATABILITY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
8. “Community Liaison: Greg Moreno can be reached 24/7 at (559) 469 7882 or
Fresno@e7ca.com”
9. A copy of Element 7 Fresno’s BCC issued Storefront Retailer license, and Hours
of Operation, which will be displayed within plain sight of the Public in compliance
with Section 26013, Business and Professions Code. Reference: Section 26012,
Business and Professions Code.
10. Signage that reminds our staff (and suppliers) that the transport of cannabis
interstate is a Federal offence.
This signage is designed to ensure that employees and contractors are managed and
aware of the rules and regulations of the cannabis industry. Signage will be delivered
in both English and Spanish versions.
3.3. Odor Mitigation Practices
Element 7 has developed a proactive integrated odor management system to eliminate
cannabis odors from the immediate exterior of the Facility, and between operations
within the Facility. As part of our Good Neighbor policy and internal practices, we take
THE BAKERY: NEIGHBORHOOD COMPATABILITY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
all odor and noise complaints very seriously. If an odor complaint is made against our
facility, we will work with local officials to find the source of the odor and eliminate it.
Industry standards demand that comprehensive Odor Control devices and best
practices are implemented across cannabis facilities. As a leading cannabis operator,
we work with 15000 Inc., an industry-specific engineering group from Santa Rosa, who
are experts and leaders in designing effective and environmentally efficient odor
management systems in cannabis facilities throughout California.
The best practices and industry approved equipment ensures redundancies across our
system that exceed State and County directives to absorb and eliminate cannabis
odors. Our odor and noise management systems prevent odor generated inside the
facility from being detected outside our facility, anywhere on adjacent property, or
public rights-of-way.
Key aspects of our odor management plan include (as discussed below in detail):
• Continuous use of 15000 Inc. working collaboratively with the Element 7 team
and our odor mitigation / HVAC consultant, Bradley Bernard
• A range of hardware installations in the facility including Cleanleaf CL2500
HVAC with HEPA Filters, MERV-13 Grade Filters, carbon scrubbers, and
electrostatic air cleaners
• Air-quality enhancing plants
• Maintenance schedules that adhere to manufacturer specifications
• Daily odor inspection program
• Nasal Ranger Field Olfactometer
• Odor Management hotline
3.4 Potential Sources of Odor and Odor Emitting Activities
Potential sources of odor at Element 7 Fresno will come from cannabinoids, flavonoids,
and terpenes present in the cannabis products. That said, there will be no cultivation,
nursery, manufacturing, packaging, processing, handling, or distribution operations at
the site which are the main causes of cannabis odor. All products will be received
packaged and sealed and will be sold the same way – in this instance, odor will be
almost non-existent except for damaged or broken products (disposed of immediately
and securely) or from sample flower jars that may be opened for inspection.
However, we are mindful that the cannabis and cannabis products present on our
premise can be a source of cannabis odor omissions; specifically, the storage of
cannabis on our premises may emit a cannabis odor inside of your facility. Element 7
will install various odor control devices and employ various techniques to mitigate and
remediate any odor emit. In all instances, there will be no consumption of cannabis on
site of any form. A fully integrated odor management plan has been developed to deal
with all odors, as described below.
THE BAKERY: NEIGHBORHOOD COMPATABILITY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
3.5 Odor Control Devices and Techniques
A range of processes and systems are used to eliminate any potential odor at the site,
ensuring that nothing is detectable outside the licensed premises.
Cleanleaf CL2500 HVAC with HEPA Filters (ACS)
Element 7 utilizes HVACs with HEPA filters, six to twelve pocket bag filters, activated
carbon inserts, and an ultra-quiet blower that creates negative pressure and does not
produce more than 62dBa. There are four filtering layers with the CL2500 that provides
quadruple redundancies to ensure that odor generated at the facility does not leak into
its external surrounding areas and cause an odor nuisance. This comprehensive and
environmentally efficient system captures airborne threats that include mold, fungi,
spores, bacteria, pollen, pests, insects, volatile organic compounds (VOCs) and odors.
The system requires 115V 60Hz power and produces just 62 dBa (decibels) of sound,
which is equivalent to a conversation in a restaurant, office background music, or an
air conditioning unit at 100 feet.
The system itself is composed of the following:
1. ACFM Media Filtration with Medical Grade HEPA Filter
2. Silencer that reduces noise by 10-12 decibels
3. Pleated Fiber Pre-Filters
4. 6 or 12 Pocket bag Filter
5. 0.3 Micron HEPA Filter
Cleanleaf CL2500 HVAC with HEPA Filters
Filter One: MERV-13 Grade Filters
The true measure of any air purifier’s efficiency is the MERV rating assigned to it. This
is the Minimum Efficiency Reporting Value, and this value is indicative of the
technology’s ability to trap particles in a variety of sizes.
The CL2500 uses MERV-13 Filters. Anything above a 13 MERV Rating is considered
to be a High-Efficiency Particulate Arrestance (HEPA) Filter, often used for hospitals
and scientific research lab applications.
A filter with a MERV rating of 13 captures particles greater than 0.3 micrometers. This
includes bacteria, droplets from sneezing, smoke, and most other sources of pollution.
This level of filtration is used in patient and surgery areas of hospitals.
THE BAKERY: NEIGHBORHOOD COMPATABILITY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
Filter Two: Six (6) to twelve (12) pocket, 95% bag filter
The second filter, a six (6) to twelve (12) pocket bag filter captures mold, mildew and
pollen in the air.
Filter Three: Activated Carbon Inserts
The third filter of the CL2500 is a polarized media filter with activated carbon insert
pads that provide medical-grade air quality throughout the Facility. Polarized media
filters utilize electromagnetic polarization to maximize the collection of dust and
pollutants in the air, which increases the effectiveness of air filtration and odor control.
The carbon pads provide an additional layer of odor removal, providing maximum
efficiency and benefit. Upgrading filters are relatively inexpensive, and the costs are
heavily offset by the reduced labor and cost of replacing those filters less frequently.
These technologies are utilized by hospitals, laboratories and other clean facilities
around the world and are an excellent option for cannabis facilities.
Filter Four: Ultra-Quiet Blower
The fourth filter of the CL2500 is an ultra-quiet blower motor that creates negative
pressure and cycles the air 10 times every hour. The airflow is straight through and is
released a designated exit valve at the rear of the facility. The blower produces only
62 dBas, which is fairly quiet- producing the same amount of noise as a conversation
in a restaurant, office background music, or an air-conditioner 100 feet away, as
demonstrated in the graph below.
Noise Comparison for Element 7 HVAC Units
Carbon Scrubbers
Element 7 will also be deploying activated carbon scrubbers in storage rooms where
the highest concentration of products is located. These types of filters use pelletized
granule carbon to remove odor, dust, and pollutants from the air and can be used as a
standing unit in a space or as an exhaust filter. Just like the carbon in the air filters
mentioned previously, these pellets remove dust, odor, and other pollutants through
the air as it passes through the filter.
Electrostatic Air Cleaners
Element 7 will install Electrostatic air cleaners, which are highly efficient filtration
devices that use electrostatic attraction to remove fine particulate matter such as dust
and cigarette smoke from the air.
Electrostatic air cleaners ionize (or electrically charge) particles as incoming air is
drawn over an electronic cell. The charged particles are then attracted to and trapped
by a series of flat collector plates that are oppositely charged, with the particles literally
'sticking' to the collection plates until they are manually removed.
THE BAKERY: NEIGHBORHOOD COMPATABILITY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
1. Maintain all scheduled maintenance, repairs and performance assessments and
inspections recommended by equipment and system manufacturers;
2. Perform daily visual inspections and report findings; and
3. Replace items such as filters monthly, or as needed if replacement must be done
sooner.
Weekly Monitoring Schedule
Element 7 will conduct (or arrange 3rd party vendors to conduct) inspections of the
following, followed by formal log and full reports:
- Perimeter fences, doors, lighting, surveillance cameras and landscaping;
- Exterior and interior door operability and security;
- Exterior landscaping - debris inspection and removal;
- Intrusion Detection System and communication inspection;
- Security surveillance system inspections- cameras, software, monitors and
operating systems;
- Security camera angles, cleanliness and operability;
- Key logs and ID Badge reports;
- Signage cleanliness and visibility;
- Back-up power systems and generator;
- Verify license status of preferred vendors and new vendors and contractors;
- Team meeting addressing security policies and procedures, reports, updates and
input.
As required, the General Manager will schedule and manage one-off maintenance
tasks and scheduled tasks – all works will be logged in a Maintenance Schedule on a
platform called Facilio which is an all-in-one property management and maintenance
platform (image below). Facilio enables teams to collaborate on property maintenance
with scheduled maintenance alarms and reminders sent to team members so that all
work can be tracked for efficiency and performance.
THE BAKERY: NEIGHBORHOOD COMPATABILITY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
may be coming from. Weather conditions that must be taken into consideration
include:1. Humidity; and 2. Wind Direction and Speed.
Odor detected by the olfactometer should be described in a consistent manner with
guidance using the accompanying Descriptor Wheel. Olfactory tests are recommended
to be taken several times to ensure that 1. Odor is present; and 2. The detected odor
can be consistently described.
St. Croix Sensory, Inc. currently offers an Odor School Program which our Chief
Compliance Officer and the facility’s General Manager will attend and complete to
ensure that accurate and effective readings using the Olfactometer are consistently
taken during daily inspections and when addressing odor complaints.
Odor Management Hotline
As part of Element 7’s community and outreach programs, an odor management
hotline will be set-up to receive and process odor complaints. Community members
and neighbors will receive Company-issued communication twice annually, reminding
them of the Odor Management Hotline – a number they can call for any complaints
from an Element 7 facility.
Complaints will be handled in the following manner:
1. All complaints will be immediately logged into the Company’s system and the
Facility General Manager, Chief Compliance Officer and CEO of Element 7 will
be notified immediately. Information will include:
(a) Name, address, and telephone number of a complainant, which
information shall be maintained as confidential to the maximum extent
allowed by law;
(b) Time and date of the complaint, whether that complaint originated via the
hotline or a direct contract between the complainant and County staff;
and a
(c) Description of the odor nuisance, including the estimated location or
source of the odor, and if possible, noting the prevailing wind and/or
weather conditions observed.
2. The General Manager will be responsible for using the Nasal Ranger Field
Olfactometer device to measure the local DT Ratio as complaints are made.
Tests will be conducted:
(c) At the location where the complaint originated,
(d) At a property boundary accessible from public right-of-way, and
(e) On the property where the odor is originating from.
3. In the event that more than three (3) separate complaints are made regarding a
facility within one week, Element 7’s engaged HVAC specialists and CL2500
THE BAKERY: NEIGHBORHOOD COMPATABILITY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
All staff will undergo 2-hours of odor management training as part of the 80-hour staff
training program. The odor management training module teaches staff how to detect
cannabis odors, how to identify the source of the odors, corrective measures to fix odor
problems, incident reporting measures, use of the field ranger, and basic maintenance
of filters and other odor management hardware.
3.7 Waste Management
As a commercial cannabis retail operator, we do not envision having any significant
‘sensitive cannabis waste products’ to dispose of. In the event that products were
required to be destroyed, our preferred partner is MediWaste, a company that has over
50-years of medical waste disposal experience. MediWaste have a full cannabis waste
disposal service that leverages the same practices and principles of medical waste.
MediWaste has the following permits in place to handle such waste:
DTSC Haz Permit #6300
Motor Carrier Permit #CA 0446205
CHP Hazardous Materials Transport License #228307
RCRA ID # CAR000265140
Weigh Masters License #014137
Products would be placed into a Secured Waste Receptacle provided by MediWaste
held within the secured storage room within the facility which is a secured zone and
only accessible by the General Manager, Inventory Manager and inventory department
team members, with all destroyed products tracked into our inventory management
system. This secure room will be under 24-hour surveillance and the MediWaste
Secured Waste Receptacles have a lock system at the top of the waste bin so that
products can only be disposed of, with no retrieval possible. Any ‘disposal’ would
require two staff to be present – one responsible for the disposal and one to
responsible for documenting the disposal into the inventory management system.
MediWaste staff would visit the site as required and remove the Secured Waste
Receptacle into their vehicle for full and complete compliant destruction at their
facilities. Secured Waste Receptacles are able to be wheeled out of our secured facility
to the MediWaste vehicle under supervision of a security guard and an inventory
department staff member.
All cannabis waste generated at the facility will be rendered useless and
unrecognizable within the secure cannabis waste storage area prior to its disposal in
the MediWaste Bins. All rendering and disposal will be done within the unobstructed
view of the security camera in the secure storage room.
We will render all cannabis waste unusable and unrecognizable prior to disposal, this
includes, at a minimum, removing or separating the cannabis goods from any
packaging or container. Cannabis waste will be rendered unusable and unrecognizable
by grinding and incorporating it with other ground, “non-consumable,” “non-hazardous”
materials (soil, plastic pots, netting, spoiled food waste, cardboard, etc.) The resulting
THE BAKERY: NEIGHBORHOOD COMPATABILITY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information business structure and trade secrets.
mixture must be at least 51% non-marijuana waste by volume. The rendering and
disposal will be recorded in the track and trace system the following additional
information:
• Name and type of the cannabis goods.
• Unique identifier of the cannabis goods.
• Amount of the cannabis goods, by weight or count, and total wholesale cost of
the cannabis goods.
• Date and time.
• The name of the employee(s) performing and present at the destruction or
disposal.
• The reason for destruction and disposal.
• The entity disposing of the cannabis waste.
Once the cannabis waste is rendered unusable and unrecognizable, the cannabis
waste will be placed into the locked MediWaste Bins which will remain storage in the
secure area until MediWaste is contacted to haul the waste to their facility.
Summary
We all have good intentions, but as business owners, we get laser-focused on the day-
to-day operations and don't find the time to introduce ourselves around the
neighborhood. Business owners operating in the same city and neighborhoods face
similar issues. From city ordinances and road closures, to taxes and rent values,
business owners have a big say in what happens in their own communities. When
owners can come together on the issues that affect them all, regardless of the industry,
we all win.
Effective neighborhood management comes down to planning, risk management, and
continuous engagement with the community, staff, and customers. As demonstrated
by our efforts to engage locals and educate local businesses and neighbors on our
efforts to be a collaborative business partner, Element 7 is well positioned to operate
a facility with minimal, if any, neighborhood issues or concerns.
We believe that the site we have selected at E. Olive Avenue is the most secure, safest
(for pedestrians and vehicles), strategic (location and proximity to all Fresno residents),
and accessible location that a cannabis dispensary could be built and operated in
Fresno. Locals agree and dozens of residents from the community have
enthusiastically supported our plans by signing a pledge of support. Many cited
alternate properties in the City as being problematic for traffic, parking, and pedestrian
safety and are excited to access a cannabis dispensary in a location that is convenient
with a strong plan for safety and security. We are excited to meaningfully contribute
to the economic development of Fresno in 2021 and beyond.
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
Please do not hesitate to contact me further for any clarification on our finances or
demonstration of our capital ability at any time.
Kind regards,
Eric Greenberg
Chief Financial Officer
Element 7 Inc.
THE BAKERY: SAFETY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
4. SAFETY PLAN
Safety & Security Features at The Bakery by The Bakery by Element 7 Fort Bragg
4.1 Fire, Medical, and Hazardous Situations Safety Plan
The Bakery by Element 7 is committed to ensuring that employees are provided the
materials, manuals, and regular staff training sessions that clearly outline safety
procedures as well as potential risks associated with cannabis products. The Bakery
by Element 7 complies with all laws and policies set forth by local jurisdictions and the
Occupational Safety and Health Administration (OSHA), respectively, concerning the
production, sale, and distribution of our facilities’ cannabis products in the local
community.
This Safety Plan has been prepared by 3 professional fire safety experts and
architects:
- Brian Uthe who is the Building Inspector at the University of Arizona, Chairman
of the Arizona Building Officials, and is a former Plans Examiner and Fire
Inspector.
- Larry Frogoso who is a retired Battalion Chief and Division Chief of the Tracy
Fire Department in California. Larry began his fire-fighting career in 1974 and
serves as an Advisor to The Bakery by Element 7.
- Mohsen Gouneili who is a licensed architect in the State of California with over
30 years of architectural experience across California and North America.
In addition, The Bakery by Element 7 has incorporated inputs from its head of Human
Resources (Taylor Munoz), and Chief Security Officer (Corey English) in developing
this plan, as both have valuable inputs into the design of our facilities for the health,
safety, and welfare of our customers, patients, and employees.
Facility Safety Features
The Facility has many safety features to protect employees, patients, customers, and
the physical building itself, including the following:
THE BAKERY: SAFETY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
• Continuous Connection with Local Law Enforcement: The Los Angeles
Police Department’s Small Business Crime Prevention website page states,
“Helping small businesses reduce and prevent crime must be a community
effort,” which signifies the strong relationship of mutual trust that must exist
between police agencies and the communities they serve. In keeping with this
trust, The Bakery by Element 7 has selected a site that is 0.9 miles from Fresno
Police Department (SCCCD) and 1.21 miles from Fresno Fire Station No. 9 –
both of which are easily accessed via major roads connecting the site with each
facility.
NEAREST POLICE STATION
NEAREST FIRE STATION
• Alarm Systems and Restricted Door Entry: The Bakery by Element 7 will
install a State-Certified security system to manage the premises, with all doors
to have biometric scanners and swipe card access (2-factor authentication).
Doors will feature deadbolt locks to prevent forced entry, and secure, shielded
THE BAKERY: SAFETY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
padlocks will be installed on gates, garages, sheds, exterior facility rooms, etc.
Panic / duress buttons are installed in the Facility in the event of an armed
robbery or other security breach and secured secondary exit ways designed for
emergency use only will provide safe departure from the building. All windows
shall be secured against entry from the outside and will feature reinforced,
burglar-resistant, double-paned glass. Exterior doors shall be properly
equipped with panic hardware as required by all applicable state codes to
prevent unauthorized entry (as shown in the first image of this Safety section).
• Building Standards: As The Bakery by Element 7 remodels and renovates the
premises, a number of fire safety and security installations are included such
as installing steel sheets between studs and drywall so that intruders are
heavily restricted from movements within the facility; smoke and gas detectors;
fire safety warning and monitoring systems, and fire-retardant building
materials.
• Video Surveillance: All video surveillance will provide high-quality, digital
images of any suspicious persons or activities, and be monitored by security
personnel from the Central Security Control Room. Security personnel will have
direct contact lines to local law enforcement authorities to report any suspicious
activities and/or emergency situations. All Video Monitoring will have a direct
live feed to the Fresno Police Department at all times (if required).
• Lighting: The front and rear of the Facility will be equipped with security lighting
as approved by the City. The entrance and rear of building lighting shall be
continuously illuminated. Each light shall provide at least 1.0 foot candle
intensity (or other intensity as directed by City Building Officials). Additionally,
the minimum lighting level of one foot-candle shall be provided at building
entrances and in parking lot areas. All lighting shall be fully shielded, downward
casting and not spilling over onto structures, other properties or the night sky.
Exterior lighting on the premises shall be balanced to complement the
security/surveillance systems to ensure all areas of the premises are visible
and shall provide increased lighting at all entrances to the premises. The
lighting required shall be turned on from dusk to dawn.
• Exits and Exit Signage: The number of exits at the Facility shall be in
accordance with Table 1006.2.1 and Table 1006.3.2 (2) and Section 1017.2 of
the International Fire Code (IFC).
• Motion Detection System: In a study of convicted burglars, the University of
North Carolina at Charlotte Department of Criminal Justice & Criminology found
“that 24% of them would consider the presence of lighting” when choosing a
home or business target, adding, “Motion detectors are definitely a factor that
may help prevent a burglary.” The Bakery by Element 7 recognizes the
heightened security that motion detectors provide and will install Motion
Detection sensors on the Roof of the Building which shall activate an Alarm if
triggered. These will be appropriately installed by a State-Licensed Security
firm and tested every 3 months.
THE BAKERY: SAFETY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
• Security Guards: All security guards employed at The Bakery by Element 7
will be licensed by the Bureau of Security and Investigative Services (BSIS)
with a valid Department of Consumer Affairs Security Guard License (‘Security
Guard Card’) which is obtained by completing the annual pre-licensing course.
A security patrol will monitor the facility after hours as noted in the Security
Plan.
• Continuous Staff Training and Maintenance: This will be described in far
greater detail below – staff training, and continuous maintenance is the #1
prevention for fire safety issues and The Bakery by Element 7 pays strict
attention to both.
Fire Protection Plan
Employees must be fully aware of fire risks and take steps to prevent any chance of a
fire emergency at the facility. To provide the highest level of safety against any threat
of fire at the dispensary, The Bakery by Element 7 will include the following in its fire
protection efforts:
• Emergency Action Plan: The Emergency Action Plan will outline any and all
potential fire hazards throughout the business structure — which may include
combustible items, flammable liquids, and/or heat producing equipment — and
include necessary procedures to prevent a fire emergency. Following OSHA
mandates, the Plan will map out exit routes to take in case of emergency and
provide employees critical training on procedures such as fire drills and
evacuation practices.
• Proper Good-Housekeeping Techniques: Facilities will be maintained at all
times to reduce hazards that could result in a fire emergency, including the
cleanup of flammable materials, disposal of trash in metal containers with tightly
fitting lids, and the clearance of corridors and emergency exits for any need for
emergency exit.
• Provision of Fire Protection Equipment: Fire sprinklers, portable fire
extinguishers, fire alarms, automated fire suppression systems, and emergency
alarms and lighting will be installed to better equip employees in fire
emergency/evacuation situations.
• Fire Protection Equipment Maintenance and Testing: Routine maintenance
and testing of all fire protection equipment by licensed and certified fire
protection personnel will be scheduled regularly in addition to any needed
repairs or replacements for existing equipment.
In accordance with the California Fire Code, a plan that covers the following will be
implemented in close consultation with the Fresno Fire Department:
1. The hazard of fire and explosion arising from the storage, handling or use of
structures, materials or devices (as a cannabis retailer with no manufacturing
on site, we expect this threat to be minimal).
THE BAKERY: SAFETY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
2. Conditions hazardous to life, property or public welfare in the occupancy of
structures or premises.
3. Fire hazards in the structure or on the premises from occupancy or operation.
4. Matters related to the construction, extension, repair, alteration or removal of
fire suppression or alarm systems.
5. Conditions affecting the safety of firefighters and emergency responders during
emergency operations (a Knox Box is provided for easy access).
Our fixed fire extinguishing systems comply with the National Fire Protection
Standards:
§ NFPA 12, Standard on Carbon Dioxide Extinguishing Systems
§ NFPA 12A, Standard on Halon 1301 Fire Extinguishing Systems
§ NFPA 17, Standard for Dry Chemical Extinguishing Systems
§ NFPA 17A, Standard for Wet Chemical Extinguishing Systems
§ NFPA 750, Standard on Water Mist Fire Protection Systems
§ NFPA 2001, Standard on Clean Agent Fire Extinguishing Systems
Fires, Hazardous Material and Inhalation Threat Management
The entire facility will comply with all local fire code requirements. A fire inspection
will occur at least once per year by the local fire department in conjunction with Fresno
Fire Department. In addition, Larry Frogoso will inspect the facility at least twice per
year issuing The Bakery by Element 7 with an independent audit.
General Fire Code Requirements
• An approved Knox Box (key box) shall be provided and installed by The Bakery
by Element 7 in a location approved by the local Fire Department and Police
Department.
• The Bakery by Element 7 shall obtain all required Fire Department permits and
keep them on site and available for inspection per the California Fire Code,
Section 105.
• UL listed and appropriately sized and type of fire extinguishers shall be located
throughout the facility as required by the California Fire Code and local
amendments.
• Inform fire-fighters that they should wear appropriate protective equipment and
self-contained breathing apparatus (SCBA) with a full facepiece operated in
positive pressure mode.
Identification of Fire Hazards
The following is a list of potential fire hazards and their associated work areas:
Work Areas Fire Hazards
All rooms Paper, electrical
Storerooms Paper, plastic, flammable and combustible liquids
Break room Paper, plastic, electrical appliances
Retail Area Cannabis products, paper, plastic, furniture & fixtures
THE BAKERY: SAFETY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
Housekeeping Practices
The following are the fire prevention practices associated with fire hazards identified
above:
Type of Fire Hazard Fire Prevention Practices
Paper Wastepaper cans emptied daily
Plastic Waste plastic discarded daily
Electrical Quarterly inspections of outlets, multi strips, cubicles, and
work areas
Flammable liquids Store liquids in approved flammable storage cabinet
Electrical appliances Quarterly inspections of appliances; employees trained to
inspect appliances prior to use
Safe Code of Work Practices
• Flammables, including data sheets, books, rags, clothing, flammable liquids or
trash shall not be placed or stored near heaters or their vents, any electrical
appliance, or other potential sources of ignition.
• Sources of actual or potential heat such as hot plates or electric coffee pots
shall not be placed near flammable materials. Portable space heaters and
candles are prohibited.
• Care must be taken not to block potential escape routes, particularly with
flammable materials.
• Each individual is personally responsible for assuring that extension cords and
multiple plugs are in good condition. Cords that are missing the grounding
prong, are spliced together, or that are missing their protective sheath shall not
be used.
Employee Response to Fire Situations
As previously outlined, employees’ response to a fire emergency is delineated in the
Emergency Action Plan. Designated and trained employees may attempt to extinguish
incipient fires with fire extinguishers after sounding the alarm to alert other employees.
Employee Safety Education
Safety policies detail procedures for ensuring the implementation of best safety
practices at all times and in accordance with Occupational Safety and Health
Administration (OSHA) guidelines throughout all facilities and operations. The OSHA
safety and health framework is meant to “provide employers, workers, and worker
representatives with a sound, flexible method for addressing safety and health issues
in diverse workplaces...[and] should include the following elements within the
framework: management leadership, worker participation, hazard identification and
assessment, hazard prevention and control, education and training, and program
evaluation and improvement.”
These systematic guidelines established by OSHA will be strictly enforced, as the
safety of employees and the public is the company’s foremost business consideration.
All employees will comply with all applicable safety regulations as listed in the SOPs
THE BAKERY: SAFETY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
as a condition of employment. Safety training will be provided as often as necessary
and annually at a minimum.
Our goal is to keep our people and our patients are safe. Our training will help our
employees:
• Recognize safety hazards and correct them
• Avoid incidents and near-misses to prevent injuries
• Understand safety best practices and expectations
Building a Safety Culture
At The Bakery by Element 7, the prevention of accidents and injuries takes
precedence over expedience. In the conduct of the company’s business, every
attempt will be made to prevent accidents from occurring. The Bakery by Element 7
requires that its employees, as a condition of employment, comply with all applicable
safety policies and procedures.
The designated Safety Coordinator (local hire to be appointed) is the primary contact
for safety-related matters. All employees will receive an orientation of the safety policy
and rules upon initial employment and are required to bring to the attention of their
manager or the Safety Coordinator any unsafe or non-compliant conditions or
practices. Managers must communicate these concerns to the Safety Coordinator,
who will respond to reports within twenty-four hours. Safety training will be provided
as often as necessary and annually at a minimum.
Senior management will be actively involved with employees in establishing and
maintaining an effective safety program. The General Manager and Safety
Coordinator and other members of the management team will participate with all
retailer employees in an ongoing safety program.
The CEO in coordination with managers must:
• Provide a safe workplace.
• Facilitate monthly safety meetings.
• Provide safety and health education and training.
• Annually review and update workplace safety rules.
All employees must:
• Report all unsafe conditions.
• Immediately report all work-related injuries.
• Wear the required personal protective equipment.
• Abide by the organization’s safety rules at all times.
Safety Coordinator Responsibilities
It is the policy of The Bakery by Element 7 to assign a Safety Coordinator to oversee
all safety related matters and chair the company’s safety committee. The CEO must
designate a Safety Coordinator for the company who will be the primary contact for
safety-related matters. We anticipate this person being a Shift Manager or BudTender
who will undertake this additional safety training or has a background in such training
already.
THE BAKERY: SAFETY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
Employee Reporting
All employees will receive an orientation to this company’s safety rules upon initial
employment and must bring to the attention of to their manager and/or the Safety
Coordinator any unsafe conditions or practices. Managers will communicate these
concerns to the Safety Coordinator, who will respond to these concerns within twenty-
four hours.
Inspections
The Safety Coordinator or his or her designee must inspect the company’s facility
quarterly to identify potential hazards using the OSHA Self-Inspection Checklist. A
responsible party must be assigned to correct all hazards as soon as possible. If the
hazard is extreme, the inspector in his or her discretion may contact the Safety
Coordinator to terminate operations until corrected. Per OSHA recommendations,
inspections must cover:
• Processing, Receiving, Shipping and Storage - equipment, job planning, layout,
heights, floor loads, projection of materials, material handling and storage
methods, training for material handling equipment.
• Building and Grounds Conditions - floors, walls, ceilings, exits, stairs,
walkways, ramps, platforms, driveways, aisles. Housekeeping Program - waste
disposal, tools, objects, materials, leakage and spillage, cleaning methods,
schedules, work areas, remote areas, storage areas.
• Electricity - equipment, switches, breakers, fuses, switch-boxes, junctions,
special fixtures, circuits, insulation, extensions, tools, motors, grounding,
national electric code compliance. Lighting - type, intensity, controls, conditions,
diffusion, location, glare and shadow control.
• Heating and Ventilation - type, effectiveness, temperature, humidity, controls,
natural and artificial ventilation and exhausting.
• Machinery - points of operation, flywheels, gears, shafts, pulleys, key ways,
belts, couplings, sprockets, chains, frames, controls, lighting for tools and
equipment, brakes, exhausting, feeding, oiling, adjusting, maintenance,
lockout/tagout, grounding, workspace, location, purchasing standards.
• Personnel - training, including hazard identification training; experience;
methods of checking machines before use; type of clothing; PPE; use of
guards; tool storage; work practices; methods for cleaning, oiling, or adjusting
machinery.
• Fire Prevention - extinguishers, alarms, sprinklers, smoking rules, exits,
personnel assigned, separation of flammable materials and dangerous
operations, explosion-proof fixtures in hazardous locations, waste disposal and
training of personnel.
THE BAKERY: SAFETY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
• Maintenance - provide regular and preventive maintenance on all equipment
used at the worksite, recording all work performed on the machinery and by
training personnel on the proper care and servicing of the equipment.
• PPE - type, size, maintenance, repair, age, storage, assignment of
responsibility, purchasing methods, standards observed, training in care and
use, rules of use, method of assignment.
• Transportation - motor vehicle safety, seat belts, vehicle maintenance, safe
driver programs.
• First Aid Program/Supplies - medical care facilities locations, posted
emergency phone numbers, accessible first aid kits.
• Evacuation Plan - establish and practice procedures for an emergency
evacuation, e.g., fire, chemical/biological incidents, bomb threat; include
escape procedures and routes, critical plant operations, employee accounting
following an evacuation, rescue and medical duties and ways to report
emergencies.
Safety Rules
These safety rules are designed to provide employees with knowledge of the
recognized and established safe practices and procedures that apply to many of the
work situations encountered while employed at this organization.
It would be impossible to cover every work situation. If any employee is in doubt about
the safety of any condition, practice or procedure, they must consult their immediate
supervisor for guidance. Any employee that willingly disregards a safety rule may be
terminated.
4.2 Accident and Incident Reporting Procedures
All accidents or near misses are to be reported to a manager or the Safety Coordinator
immediately. Falsification of company records, including employment applications,
time records or safety documentation will not be tolerated. Employees must notify a
manager or the Safety Coordinator immediately of any unsafe condition and/or
practice.
Reporting Procedures
There are two types of events that fall under the definition of an incident for the
purposes of reporting guidelines. The first is an event that resulted in an injury
and the second is an incident where a ‘near miss’ was recorded. Minor injuries
are equally as important to report as major injuries are. Both of the following cases
and many others like them, are required to be reported.
Example 1: An employee who works at a computer station on a daily basis may
suffer from an ergonomic repetitive strain injury.
THE BAKERY: SAFETY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
Example 2: A BudTender was opening a box with a box cutter and suffered from
a small laceration to the finger.
The second event is called a Near Miss. A near miss is an unplanned event that
did not result in injury, illness or damage, but had the potential to do so. Only a
fortunate break in the chain of events prevented an injury, damage or fatality.
Incident reporting is necessary for several reasons:
• Reporting enables the correction of the situation and helps prevent similar
future occurrences.
• If an incident results in long term leave or lost time and the employee
wishes to claim compensation from The Bakery by Element 7’s workers
compensation provider, the proper documentation is required in order to
receive approval.
• An individual dispensary is required to notify The Bakery by Element 7
Head Office within 8 hours of occurrence of all fatalities, disabling,
significant, and serious injuries or illnesses to workers. Tools, equipment,
materials, or other evidence that might pertain to the cause of such
accidents shall not be removed or destroyed until authorized by the General
Manager on approval from the CEO.
At The Bakery by Element 7, all “events” are considered “Notifiable Incidents” and
they must be reported using the “Incident Report”, as shown below.
• The injured person or best witness must inform the area supervisor of the
incident as soon as possible.
• The injured person must complete the Incident Report as soon as possible,
within 24 hours if possible. A witness or supervisor may fill out the injury
report on behalf of the injured person, if the injured person is unable. This
THE BAKERY: SAFETY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
form will automatically be submitted to the injured person’s supervisor, the
Human Resources office, and the CEO’s office.
• Initially, investigations will be completed by the injured employee’s
supervisor and The Bakery by Element 7’s HR Team (Taylor Munoz).
Further investigation may be conducted by a 3rd party HR resource with
OSHA expertise.
• Taylor Munoz (Head of HR) and Robert DiVito (CEO) will close all Incident
Reports as required with corrective action circulated to all Managers within
the business. If required, The Bakery by Element 7’s Employee Handbook
will be updated to correct any systems, policies, or procedures.
Risk Assessments
Although The Bakery by Element 7 facilities are thoughtfully and deliberately designed
to pose little to no risk or threat to employees, customers and patients, a Safety Plan
is designed to ensure that any unforeseen risks are mitigated and or prevented so that
employees, customers, patients and the neighboring community remains safe.
In order to provide valuable insight to our employees, our plan includes a Risk
Assessment module that is included in the Site Safety Plan and training. Our Risk
Assessment module utilizes a matrix to calibrate identified risks that enable employees
to make better informed decisions that eliminate or reduce their exposure to the
identified risk until it can be properly addressed by a contracted professional.
THE BAKERY: SAFETY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
Enforcement of Policies and Procedures
Employees will be subject to disciplinary action for violations of safety rules. Managers
are responsible for the enforcement of safety rules. Employees will be afforded
instructive counselling and/or training to assure a clear understanding of the infraction
and the proper conduct under organizational guidelines. All training will be
documented on a safety rule violation notice form and placed in the employee’s
personnel file. Nothing in this policy or this safety program will preclude management
from terminating an employee for a safety violation. This is not a progressive discipline
system and any safety violation may lead to an employee’s termination without prior
instruction or warning.
Management reserves the right to impose any of the following disciplinary actions it
deems appropriate:
• Verbal warning with documentation in personnel file.
• Written warning outlining nature of offense and necessary corrective action with
documentation in personnel file.
• Termination.
Management will be subject to the above disciplinary action for the following reasons:
• Repeated safety rule violations by employees under their supervision.
• Failure to provide adequate training prior to job assignment.
• Failure to report accidents and provide medical attention to employees injured
at work.
• Failure to control unsafe conditions or work practices.
• Failure to maintain good housekeeping standards and cleanliness in their
departments.
4.3 Evacuation Routes
Having an evacuation route and plan in place is essential in any business – within the
cannabis industry, given the additional safety and security issues that this business
poses, The Bakery by Element 7 implements the following procedures beyond having
a planned evacuation route:
1. All staff are trained annually on evacuation routes and procedures for a
multitude of scenarios covered in this section of the application.
2. Exit route maps are clearly posted within the dispensary and facility.
3. A trained Safety Coordinator (local hire to be appointed) is the primary contact
for all safety-related matters and will be responsible with the General Manager
and Shift Managers for any evacuation procedures.
4. All customers and patients will be given clear instructions in the event of any
evacuation procedures.
THE BAKERY: SAFETY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
Class A and Class B:C rating and size for the areas to be covered per OSHA
guidelines.
Fire extinguishers shall be of the proper UL Class A and Class B:C rating and size for
the areas to be covered per OSHA guidelines. In addition, a range of other fire safety
equipment will be installed at the facility which shall include:
- Fire System Control Panel that provides an audible and visual alarm when
fire is detected. This Control Panel is connected to the Automatic Fire Detection
devices installed on the ceiling of the facility.
- Automatic Fire Detection Devices sense the smoke, heat, or flames from a
fire and initiate an alarm. All automatic detection equipment must be approved,
installed and maintained in accordance with 29 CFR 1910.164.
- Hazard Warning and Caution Signs that are designed to warn of any risks –
signage will also direct persons to exits and fire extinguisher systems.
- Knox Box so that the Fire Department can easily access the facility in the event
of a fire.
Exits and Exit Signage
The number of exits at the Facility shall be in accordance with Table 1006.2.1 and
Table 1006.3.2 (2) and Section 1017.2 of the International Fire Code (IFC).
4.5 Procedures and Training for Fire and Medical Emergencies
We have established the following policies on training all workers with respect to
workplace security. All workers, including managers and supervisors, shall have
THE BAKERY: SAFETY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
training and instruction on general and job-specific workplace security practices.
Training and instruction shall be provided when the IIP Program (Injury and Illness
Prevention) for Workplace Security is first established and periodically thereafter.
Training shall also be provided to all new workers and to other workers for whom
training has not previously been provided and to all workers, supervisors and
managers given new job assignments for which specific workplace security training
for that job assignment has not previously been provided. Additional training and
instruction will be provided to all personnel whenever the employer is made aware of
new or previously unrecognized security hazards.
General workplace security training and instruction includes, but is not limited to, the
following:
1. Explanation of the IIP Program for Workplace Security including measures for
reporting any violent acts or threats of violence.
2. Recognition of workplace security hazards including the risk factors associated
with the three types of workplace violence.
3. Measures to prevent workplace violence, including procedures for reporting
workplace security hazards or threats to managers and supervisors.
4. Ways to defuse hostile or threatening situations.
5. Measures to summon others for assistance.
6. Worker routes of escape.
7. Notification of law enforcement authorities when a criminal act may have
occurred.
8. Emergency medical care provided in the event of any violent act upon a worker;
and
9. Post-event trauma counseling for those workers desiring such assistance.
In addition, we provide specific instructions to all workers regarding workplace security
hazards unique to their job assignment, to the extent that such information was not
already covered in other training.
Security and Emergency Preparedness Training
Supervisors, managers, and employees will also be required to complete Security and
Emergency Preparedness training based on Federal Emergency Management
Agency guidelines and courses. This includes:
• Natural hazards: floods, hurricanes, tornadoes, and earthquakes
• Health hazards
• Cybersecurity, power outages and equipment failure
• Emergency alerts and the Integrated Public Alert and Warning Systems
• Active Shooter, robbery, burglary, transportation incidents and workplace
violence
THE BAKERY: SAFETY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
• Attacks in Public Places
• Terrorism, bomb threats and suspicious packages
• Ensuring Building Security: evacuation, sheltering and lockdown
• Severe Weather
• Recovering from Disaster
• Loss Prevention
• First Aid and CPR
Employee Safety and Security Training and Resources
Our supervisors, managers and employees will be required to complete safety training
that covers OSHA requirements, Sexual Harassment and Workplace Violence,
Emergency Preparedness and Safety and Security Policies and Procedures.
In order for our Company to maintain the safety and security of our employees, we will
perform security and risk assessments at various stages of build-out and
implementation, and on-going assessments while in operation, to identify workplace
security issues. The fact that the cannabis industry is unable to access traditional
banking services, high amounts of cash on-site and highly valuable items, such as
cannabis products, may increase the risk of violence related to diversion, theft and
other related criminal activity. Although our security plan includes state-of-the art
security systems, devices and professional, contracted security officers, we will have
all facility supervisors and employees complete Worker Safety and Health training
modeled after Cal/OSHA’s Cannabis Industry Health and Safety Program.
Training will cover:
• Electrical hazards
• Hazard communication
• Injury and illness prevention
• Personal protective equipment
• Point of operation hazards
• Repetitive motion injuries
• Slips, trips, falls and use of ladders
• Sanitation and pest control
• Workplace violence
• Sexual harassment
• Discrimination
• Worker’s Rights
• Employer’s Rights
• Reporting and Resources
Cannabis Specific, In-Depth Security Training
We will contract a security professional to provide security and emergency
preparedness training based on FEMA Emergency Management Agency guidelines
that includes active shooter, emergency preparedness, burglary and robbery, bomb
threats, cybersecurity threats and other potential security and safety threats that
employees may encounter while on the job. Our contracted security professional will
also train employees on ways to identify potential risks to workplace security, describe
measures for improving workplace security and how to determine actions to take in
response to a safety or security situation (e.g., burglary, armed hold-up, stroke and
heart attack, loss of power). We also require, and provide, training refresher courses
THE BAKERY: SAFETY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
which will occur on an annual, ongoing basis for all employees. Refresher training
courses will consist of a minimum of 32 (paid) hours annually, for security and safety
training.
Our Chief of Security will also be providing, and managing, training on internal safety
and security policies and procedures that have been developed with our Chief of
Compliance. Facilities may have unique safety and security issues and our Chiefs of
Security and Compliance will work on developing policies and procedures that address
these unique issues. Internal Security and Safety policies and procedures include:
Situational Training
Staff are trained to deal with, and manage, a range of workplace scenarios – having
staff adequately trained allows for rapid response, resolution, and risk minimization.
Emergencies
The Company has outlined steps that supervisors, managers, and employees should
take in the event of certain emergency situations.
THE BAKERY: SAFETY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
Fire
• Call 911 immediately if fire is uncontrollable.
• Use fire extinguisher to put out smaller fires.
• Evacuate the building immediately and allow the fire department full access to
the facility.
• Have staff and witnesses fill out incident reports.
• Assist in clean up after fire has been extinguished properly. Management is to
secure product in the safe if available.
Earthquake
• All employees find a safe spot during the event and exit store in calm fashion if
possible.
• Manager on duty is to lock up doors and shut off gas line to business if
accessible.
• Manager is to account for all employees and vendors after the event is over
and facilitate cleaning up the business if needed. No employee is to leave
without contacting the manager first and receiving authorization to do so.
• Manager is to call the owner and inform him of any damage. Owner is to call
Insurance company in the event of damage and facilitate the repairs.
Medical
Any type of serious life-threatening medical emergency, such as seizures, asthma
attacks, epilepsy, diabetic episodes, etc. will be handled by medical professionals and
emergency responders will be called immediately via 9-1-1. Any type of accident
wherein bodily fluids is present, only management is to deal with such fluids using
proper cleaning supplies and gloves. If in abundance, use of professional cleaning
service may be deemed necessary. Business will have a stocked first-aid kit in case
of minor injuries at work. Employees will always have access to this kit.
Active Shooter
Employees will receive Active Shooter training from our contracted Security
Professional.
Injury or Accident
Employees will be instructed to remain calm and assess the emergency
situation. They will be trained to assess whether the injured individual requires need
medical attention. Injured individuals who refuse medical attention will be asked to
complete and sign an incident report and refusal to receive medical attention waiver.
Basic first-aid procedures can be used on employees in the event of a minor injury.
Hazardous Materials
Hazardous materials (hazmat) are substances or materials that the U.S. Department
of Transportation (DOT) has determined are capable of posing an unreasonable risk
to health, safety and property when transported in commerce. The Hazardous
Materials Regulations (HMR) are a set of rules established by The Pipeline and
Hazardous Materials Safety Administration (PHMSA) to ensure hazmat is packaged
and handled safely during transport, storage, and handling.
Hazardous Material Security training is designed to introduce hazmat employees to
security risks associated with the hazmat transportation process and ways to enhance
THE BAKERY: SAFETY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
security, as well as how to spot a possible security threat and respond appropriately.
Training will help employees meet the security awareness training requirement (49
CFR 172.704(a)(4)). Training will enable employees to determine if a material is
hazardous, recognize the hazard classes and divisions used to identify hazardous
materials, recall what makes a material hazardous substance, waste, marine pollutant,
or elevated temperature material. All employees will be able to communicate a
material’s hazards through the use of shipping papers, markings, labels, and placards.
All staff are trained in two (2) core Hazmat areas of concern, which training is included
in staff on-boarding training and the annual training refresher program:
• Importance of Hazmat Security
• Reducing the Hazmat Risk
Security and Burglary / Robbery Protocols
THE BAKERY: SAFETY PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
Summary
Safety and security are two of the most important factors in the management and
operations of The Bakery by Element 7. The policies, procedures, and systems that
we have created are in place to drive staff and customer safety. In addition, these
policies:
● Demonstrate to employees that safety performance and business performance
are compatible;
● Clearly state the company's safety beliefs, principles, objectives, strategies and
processes to build buy-in through all levels of the company;
● Outline employer and employee accountability and responsibility for workplace
health and safety; and
● Are designed to comply with the Occupational Health and Safety Act; and
The Bakery by Element 7 promotes the wellness and welfare of the company’s
workforce and, as workplace safety is paramount, we believe that with the proper
education and training of management and staff on safety procedures as outlined
within the OSHA framework, we provide the highest standard of safety for our
cannabis facilities and operations, and the communities they serve.
November 20, 2020
City of Fresno, CA
RE: Element 7 Cannabis Application: City of Fresno
To Whom It May Concern,
On behalf of my client, Element 7 LLC ["the Owners"], I am writing to you with regards to their
application for a commercial cannabis permit in the City of Fresno.
The Owners will occupy their own premises at 701 E. Olive Street, Fresno.
The Owners will use the facility for retail sale of marijuana. The products stored will vary
and can include:
•Cannabis Flower
•Manufactured Cannabis Products
•Other packaged and sealed cannabis products
The proposed storage methods do not include storing in "high piled storage" array, as defined by
California Fire Code.
The building will be classified as B (offices), F-1 (manufacturing) and S-1
(storage) occupancy, as defined by CBC (California Building Code) Sections 302-311.
While the description for the required Safety and Security Plan for the application is not entirely
specific, the majority of the concerns for Fire Department review in these facilities are related
to Hazardous Materials, the use of volatiles, and general fire safety concerns of which I am very
familiar having worked in Fire Safety in California for over 30 years. Based on the information
provided by the owners, there is no proposed storage or use of volatiles (flammable
liquids) on site, or extraction operations. The Owners agree that they will submit a
fire code compliance/safety report addressing fire protection and hazardous materials
requirements as part of their future building and fire plan submittals to the City
Fire and Building Departments. Additionally, any building plans, including exit plans,
Department
hazard & alarm plans, architectural plans, accessibility plans etc. will be submitted by the
architect of record as part of Fire and Building submittal package. The
Owners agree to provide plans showing compliance with the applicable edition of the
California Fire Code and as a consultant, I will remain involved in all aspects of these submissions
and building works.
Larry Frogoso, Fire Safety Advisor
Save Lives. Save Property.
FROGOSO FIRE SAFETY
Mailing Address: 4001 Inglewood Ave., Bldng. 382, Suite 101, Redondo Beach, CA 90278
Phone 310.371.5300
Fax 310.371.5302
November 16, 2020
City of Fresno
2600 Fresno Street, Fresno, CA
TO WHOM IT MAY CONCERN:
This letter is to certify that Element 7 has hereby appointed GSG Protective Services as their licensed
provider for all security related matters required by the City of Fresno (as per the required Security
Plan), and the State of California (including the Bureau of Cannabis Control), for cannabis
operations for The Bakery CA LLC at 701 E Olive Avenue, Fresno, CA.
GSG Protective Services is a State Licensed Private Patrol Company. Our PPO #16545.
Randy Bragg and Corey English have reviewed and approved Element 7’s Security Plan with our inputs
incorporated into the plan, as attached herein.
If Element 7 is awarded a license, we would envision working with a local set of suppliers and entities
with regards to the provision of security hardware and guards for the management and safety
requirements of the business, whilst managing full installs and systems to all Codes and City / BCC
Directives.
If any further information is needed regarding the security for this company or anything in the plan
attached, please do not hesitate to contact me at 310-425-5316, or Element 7’s Founder and CEO, Robert
M. DiVito, at robert@element7.co.
Kind Regards,
Corey English
GSG Protective Services
Executive Vice President
310-425-5316 mobile
855-371-5300 office
corey@gsgprotective.com
THE BAKERY: SECURITY PLAN
5. SECURITY PLAN
THE BAKERY: SOCIAL POLICY AND LOCAL ENTERPRISE PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
2. SOCIAL POLICY AND LOCAL ENTERPRISE PLAN
The Bakery by Element 7 Fort Bragg: 100% of Staff are Locally Hired
Introduction
The Bakery by Element 7 will manage Labor and Employment from multiple angles - a
dedicated HR Specialist hired within the Element 7 head office; the General Manager
at the Facility, and a third party, HR Specialist consultant that will advise the business
on aspects of employment law, HR principles and other labor related issues (HR Bizz
Agency).
In addition to these specialists that sit within the business, we have a close working
relationship with UFCW and have partnered with the California State Economic
Development Department (EDD), Latinos 4 Cannabis, and NDICA (National Diversity
and Inclusion Cannabis Alliance) on job training programs and job fairs in Los Angeles
and Fresno - we will bring these same opportunities and events to Fresno again in
2021 as we prepare to start actively recruiting talent for our business in the City.
Staff training sits at the heart of our business. Having an effective staff training program
in place is critical for several reasons. Firstly, cannabis consumers look to in-store staff
for purchase decisions more than any media channel, form of advertising or any
industry news. Secondly, having an effective staff training program in place is critical
for compliant and legal operations. Finally, staff training is critical to personal
development, hiring and retaining our best talent. The Bakery by Element 7 has
partnered with Chloe Villano as a Strategic Advisor and has Marisela Flores-Hamm,
founder of 420 College in Fresno, as a Community Board Member. Chloe is the
President and Founder of Clover Leaf University, the first cannabis learning institute
and academy in North America to receive University Accreditation from a Department
THE BAKERY: SOCIAL POLICY AND LOCAL ENTERPRISE PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
Estimated Salary Ranges are:
• General Manager:
• Shift Managers:
• Retail Staff:
Stock Option Plan
Stock options are a means to both attract good talent and keep those employees
invested in the company over time – all full time employees with 12 months of
continuous service will be issued stock options with The Bakery by Element 7 Fresno.
When we offer employees stock options, we will do so through a special contract called
a Stock Option Agreement. Such an option, once granted to the employee, gives the
employee the opportunity to benefit from increases in the company’s share value by
granting the right to acquire shares at a future point in time at a price equal to the fair
market value of such shares at the time of the grant. The option agreement dictates all
the terms of the offer - including vesting schedule, time limits for exercise once vested
and any other special conditions.
Retirement Benefits: 401K
Our employee benefits package includes a standard 401K contribution commencing
on the 13th month of employment.
Employee and Health Benefits
The Bakery by Element 7 will be offering the following Employee and Health Benefits
to its staff, which shall include (on top of their wages and salaries):
• Medical, prescription, vision and dental health plan
• Disability Income Protection Plan
• Professional Advancement, education and training benefits
• Labor Union Representation
• Other Benefits
Part-time employees who have been with the Company at least six (6) months will
have the option to join the Company’s insurance plans but will have to pay for 50% of
their insurance premiums out-of-pocket. Employees working more than 30 hours a
week will be considered full-time and will receive 100% of their insurance premiums
paid for by The Bakery by Element 7.
Medical, prescription, vision and dental health plans include:
- Pediatric Services - Preventive and Wellness Services
- Behavioral Healthcare - Chronic Disease Management
- Dental and Oral Care - Ambulatory Patient Services
- Physical Therapy - Emergency Services
- Prescription Drug Coverage - Hospitalization
- Vision - Primary Care
- Durable Medical Devices - Telemedicine
- Maternity and Infant Care - Laboratory tests & screenings
THE BAKERY: SOCIAL POLICY AND LOCAL ENTERPRISE PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
The Bakery by Element 7 will also provide life and disability insurance coverage for
employees. Term Life and Accidental Death and Dismemberment (AD&D) insurance
will provide, at no cost, a benefit of Long-term disability will pay employees
60% of pre-disability earnings if they become disabled from injury or sickness.
Other perks offered to employees will include:
• Refreshments and meals within the Staff Room / Kitchenette
• An ongoing formalized staff training program
• Medical and ‘sick’ leave (up to 20 days a year for full-time staff)
• Paid Vacation Leave (10 days a year for full-time staff)
• Family-friendly shifts
• Allowances for continued education opportunities
• 20% staff discount for purchases at The Bakery by Element 7 stores
We also recognize the importance of maintaining fitness and health and will be offering
full-time employees a grant towards a fitness or health club membership – we
will discuss programs with fitness and health clubs surrounding The Bakery by Element
7.
2.3 Opportunities and Compensation for Continuing Education and Training
The Bakery by Element 7 is committed to the advancement and wellbeing of our
employees, and providing continuing education is a central component of how we build
our world class workforce. We are deeply interested in enabling our staff to overcome
existing barriers, find meaningful work with us and build their career with The Bakery
by Element 7. Employees will receive training on internal policies and procedures,
industry best practices, safety and security, human resource development, employee
rights, and other mandatory training required by federal and state regulation. We will
train all employees to effectively and efficiently fulfill their duties and to exceed the
expectations of their positions, including a thorough understanding of all applicable
Federal, State, and local regulations relating to commercial cannabis operations.
Classroom Training Program
Qualified candidates will be hired on a three-month probationary status. During this
period, they will participate in a rigorous training process, and be evaluated for
suitability in a restricted-access medical environment. Training will include the
employee handbook, other reading materials, lectures by qualified professionals,
hands-on training and quizzes. According to BDS Analytics 2017 report 'Bud-tenders'
in the industry received, on average, a total of 16 hours of training before commencing
employment. Training will be conducted strategically to ensure that all employees on-
board effectively with a proven proficiency to increase their knowledge base.
The Bakery by Element 7 employees will have received over 80 hours of training,
which is five (5) times the industry average prior to stepping foot on the floor. The
following areas will be covered during 80 hours of training:
• Legal training will cover all City of Fresno, State and Federal laws relating to
cannabis, and especially those related to Commercial cannabis. Other topics
THE BAKERY: SOCIAL POLICY AND LOCAL ENTERPRISE PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
will include the rules and regulations of the facility, sexual harassment training,
effective interaction with law enforcement personnel, and the rights and
responsibilities of Commercial cannabis consumers (4 hours)
• Product offerings (12 hours)
• Medical training will include disabled rights and sensitivity, how to identify and
respond to a medical emergency, and the proper uses and benefits of
Commercial cannabis (8 hours)
• Safety training, in addition to its focus on safety, will include warning signs of
possible diversion to the illegal market, lock and alarm procedures, perimeter
and entrance control, robbery response techniques, conflict resolution
techniques and diversion detection techniques (4 hours)
• The Bakery by Element 7 business model and Customer Service Training (4
hours)
• Regulatory compliance (the applicability of Federal and State regulations to the
employees’ responsibilities) (4 hours)
• Training on Standard Operating Procedures (SOPs) (12 hours)
• Prevention of Diversion of Commercial cannabis (8 hours)
• Security procedures (16 hours)
• Safety procedures (8 hours)
Training will be conducted by The Bakery by Element 7 in conjunction with Clover Leaf
University (online training programs) and the Cannabis Training Institute (class-room
training programs).
Advanced Training Program (BudMaster)
‘Budtenders’ working at The Bakery by Element 7 will be allowed to apply to undertake
an Advanced Training Program annually which would allow them to hold the title of
'BudMaster' at The Bakery by Element 7. The Advanced Training Program is adopted
from LA Grants, a supplier of advanced certified training for the industry. The Advanced
Training Program includes the following sections:
• Cannabis as Medicine
• Principles of Cannabinoid Therapy
• Use of Cannabis for Cardiovascular
Disease
• Use of Cannabis for Respiratory
Patients
• Use of Cannabis for Gastrointestinal
Disease
• Use of Cannabis for Hematology /
Oncology
• Use of Cannabis for Endocrine
Issues
• Use of Cannabis for Gynecologic
Issues
• Use of Cannabis for Musculoskeletal
Issues
• Use of Cannabis for Neurological
Issues
• Use of Cannabis for Dermatological
Issues
THE BAKERY: SOCIAL POLICY AND LOCAL ENTERPRISE PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
• Use of Cannabis for Psychiatric
Issues
• Cannabis Law
• Sales Skills 101
• Cannabis Potency, Absorption
Rates & Product Effects
• Managing Impaired Patients
• Final Examination and Certification
Americans for Safe Access Training
All employees must complete the Patient Focused Certification Program given by
Americans for Safe Access which shall be held annually.
Sponsored Continued Professional Advancement
Employees that have been employed by at least 12 months will be able to qualify for
Sponsored Continued Professional Advancement (fully paid for by The Bakery by
Element 7). Education and training are a significant component to personal
advancement and success. Employees who desire to complete certifications, obtain
degrees, or further specialized skills through training can apply to receive funding to
cover the costs of such programs. All team members who are enrolled in classes that
can promote their knowledge of any and all aspects of the cannabis industry (human
resources, business, law, security, engineering, marketing and advertising, agriculture,
etc.) will be provided with an educational stipend of annually for external
relevant programs.
Every time an employee completes mandatory or voluntary training, they will be
eligible for a per hour wage increase, with training wage increases capped
at annually. As an example, by completing 4 training programs in the first
year of employment, employees will be able to increase their starting salary from
per hour.
Training Pass Score Requirements
Staff training for regulation and compliance will be implemented annually and all staff
must PASS required mandatory tests each year regarding the handling, treatment and
processing of cannabis products. Specific Compliance procedures will be implemented
to ensure that the Commercial Cannabis operation meets any directives under Fresno
and the Attorney General’s Guidelines for the Security and Non-Diversion of Cannabis.
Standard operating procedures as well as written health & safety information made
available to all employees. A key part of the staff training program is understanding the
potency, absorption rates and effects of cannabis, and dealing with impaired patients.
Supply of these documents will be reviewed for content and accuracy annually. The
documents will include emergency contact information. All staff will have detailed
knowledge and comprehension of the Standard Operating Procedures.
2.4 Recruitment of Individuals under the FMC Social Policy 9-3316(b)
We understand that economic, ethnic, gender, and racial equality requires social
change, progress, and action. We look to contribute to societal equality through our
hiring practices, retention practices, and treatment of employees. These practices
THE BAKERY BY ELEMENT 7: LABOR AND EMPLOYMENT PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
serve to further facilitate community bonding our employees, customers, neighbors,
and the entire local community. We are committed to ensuring that at least 1/3rd of our
workforce and total annual work hours includes individuals who meets one of the
following:
(i) Annual family income below 80% AMI;
(ii) Convicted for a cannabis related crime that could have been prosecuted
as a misdemeanour or citation under current State law;
(iii) Lived in a low to moderate income census tract in the city for a minimum
of three (3) years;
(iv) Veteran;
(v) Former foster home youth who was in foster care as a minor;
(vi) Receiving public assistance.
We understand that if selected, we are required to provide the city with ongoing proof
of compliance of this requirement. The Bakery by Element 7 will employ a diverse
workforce and act as an equal opportunity employer in California. The company will
strive to be an inclusive company made up of talented and diverse individuals from
many ethnicities and cultures. The Bakery by Element 7 executive team is committed
to building a company with fair treatment, access, opportunity, and advancement for
people of all demographic backgrounds and life experiences. The Bakery by Element
7’s primary partners for advancing community justice and services is the National
Diversity and Inclusion Cannabis Alliance (NDICA) and Latinos 4 Cannabis (L4C).
Social Policy Recruitment and Hiring Initiatives
Specific initiatives that The Bakery by Element 7 commits to in Fresno will include:
1. Annual Job Fairs conducted in partnership with NDICA, L4C, and EDD in the
City of Fresno – The Bakery by Element 7 held a job fair in Fresno in 2019 at its
Expungement Clinic.
2. Advertisements in the Fresno Bee and participation in local job fairs and
workforce development initiatives – e.g., Annual Fresno Job Fair operated by
Hire Live.
3. Development of a Community Advisory Board that will be charged with
ensuring The Bakery by Element 7 meets its local commitments for community
projects and funding.
4. Preferred vendor and contractor opportunities for local minority-owned
businesses in Fresno.
5. Media buys and placements with local Latino and Hispanic media channels to
target potential employees through specific publications that reach this
audience – e.g., Vida en el Valle which is published weekly in Fresno.
6. Corporate donations to local minority-focused non-profit organizations with
outreach initiatives to their members and partners for job opportunities.
7. Financial support for NDICA and Latinos 4 Cannabis to pursue their own
outreach and community development programs in Fresno.
THE BAKERY BY ELEMENT 7: LABOR AND EMPLOYMENT PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
We received letters of support for our business concept from 20 local businesses in
our immediate proposed vicinity, demonstrating our ability to proactively engage
neighbors. Letters of Support were provided by our directly adjacent neighbors to the
east and west of our location – Me-n-Eds on Tap and Mama Mia Pizzeria, and our
directly adjacent neighbor, Ficarra Studios.
This neighborhood outreach activity follows on from previous efforts Element 7 made
in 2018 to educate the City of Fresno and City officials - in 2018 we dropped off a
‘Compliance in Cannabis Retail’ package to the Planning Department attempting to
educate City officials on how cannabis retail could be compliantly developed in Fresno.
In addition, we have 9 local employees that have indicated that they want to seek
employment with us as we are granted permits. A copy of these letters is below.
THE BAKERY BY ELEMENT 7: LABOR AND EMPLOYMENT PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
2.6 Number of Employees and Respective Roles
Initially, we anticipate that The Bakery by Element 7 Fresno will be comprised of 1
General Manager, 2 Retail Shift Managers, 1 Inventory Manager, and 10-12
Dispensary Technicians / Budtenders (14 - 16 new hires). This team is supported by
The Bakery by Element 7 head office teams based in LA and SF. An organizational
chart has been included below for clarity on reporting structures – the chart shows key
individuals that assist the local business from head office, and the local roles and
reporting structure.
Job Descriptions
General Manager / Facility Manager – The General Manager / Facility Manager (GM)
is responsible for leading a team of approximately 16 employees, including 3 managers
(Shift Managers and Inventory Control Manager), and is accountable for all aspects of
managing a single retail cannabis store. The General Manager will report to the CEO
THE BAKERY BY ELEMENT 7: LABOR AND EMPLOYMENT PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
of The Bakery by Element 7 (Robert DiVito) and The Bakery by Element 7’s Chief
Retail Officer (Mark Malatesta). They will help train, develop, and hire new employees
as well as continuing to improve standard operating procedures. This position requires
attention to detail, a passion for process, a drive for results, and the ability to lead and
influence in the high-regulated and compliance-focused cannabis industry. General
Manager Job Responsibilities include:
• Builds company image by collaborating with customers, government,
community organizations, and employees; and enforcing ethical business
practices.
• Increases management’s effectiveness by recruiting, selecting, orienting,
training, coaching, counseling, and disciplining managers; communicating
values, strategies, and objectives
• Coordinates efforts by establishing procurement, production, marketing, field,
and technical services policies and practices; and coordinating actions with
corporate staff.
• Maintains quality service by establishing and enforcing organization standards.
• Maintains professional and technical knowledge by attending educational
workshops; reviewing professional publications; establishing personal
networks; bench marking state-of-the-art practices; and participating in
professional societies.
• Forecasts and adjusts payroll to maximize productivity, achieve sales and
payroll goals, and complete workload.
• Ensures compliance with MAUCRSA, local laws and regulations centered
around cannabis ordinances.
• Protects company assets and minimize loss by ensuring all store standards and
operating procedures are met, including workplace safety, inventory control,
and loss prevention.
• Oversees the maintenance of the facility.
• Performs HR duties including: Employee Appraisals, Discipline Notices, On
Boarding paperwork, PTO compliance.
• Conducts weekly manager meetings and monthly all staff meetings.
• Oversees management team schedule.
Shift Managers – Shift Managers will report to the General Manager. They will help
train, develop, and hire new employees as well as continuing to improve standard
operating procedures. This position requires attention to detail, a passion for process,
a drive for results, and the ability to lead and influence in the high-regulated and
compliance-focused cannabis industry. Shift Manager Job Responsibilities are similar
to that of the General Manager and such persons will effectively ‘manage’ the business
at any time that the General Manager is not on site, and will include:
• Day to day retail operations including staff check-ins, product briefings,
merchandizing displays, interaction with customers, vendors, and security.
• Builds company image by collaborating with customers, government,
community organizations, and employees; and enforcing ethical business
practices.
• Coordinates efforts by establishing procurement, production, marketing, field,
and technical services policies and practices; and coordinating actions with
corporate staff.
THE BAKERY BY ELEMENT 7: LABOR AND EMPLOYMENT PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
• Maintains quality service by establishing and enforcing organization standards.
• Maintains professional and technical knowledge by attending educational
workshops; reviewing professional publications; establishing personal
networks; bench marking state-of-the-art practices; and participating in
professional societies.
• Ensures compliance with MAUCRSA, local laws and regulations centered
around cannabis ordinances.
• Protects company assets and minimize loss by ensuring all store standards and
operating procedures are met, including workplace safety, inventory control,
and loss prevention.
• Oversees the maintenance of the facility.
Inventory Manager – Our Inventory Manager will bring unwavering professionalism
and meticulous accuracy to the position. The Inventory Manager will work closely with
management, maintain inventory levels for products on the sale floor, merchandise
displays, storage rooms, and consistently perform inventory audits. Additional
responsibilities include maintaining inventory storage software, ensuring the accuracy
of inventory records, and helping intake all deliveries. Successful inventory managers
should have excellent interpersonal communication skills, a firm grasp of basic
computer programs, and an ability to work both independently and in a team. Inventory
Manager Job Responsibilities:
• Controls full retail ordering and management process / suppliers / vendors.
• Tracking inventory maintenance.
• Controlling flows of product.
• Merchandising displays.
• Reporting to management on inventory issues and discrepancies.
• Training less experienced inventory workers.
• Aid in the roll out of new products.
• Support manager in any back of house duties.
• Addressing any problems, obstacles, or challenges.
• Stocking and maintaining inventory levels on the sales floor.
• Maintaining extensive knowledge of our product offerings, various consumption
methods, and cannabis in general.
• Follows assigned schedule and accurately reports time.
• Maintain a positive working environment.
Dispensary Technicians (BudTenders) – Dispensary Technicians (BudTenders)
ensure that all transactions and the implementation of other retail processes comply
with state and local laws and regulations and that service exceeds customer
expectations. BudTenders collaborate with the General Manager and Shift Managers
to develop and implement practices, policies, and strategies that support a
performance and results-driven culture. Job Responsibilities include:
• Ensures accuracy and compliance in all transactions.
• Performs the required duties to record all sales and inventory transactions in
accordance with state and local laws and regulations.
• Maintains established standards of presentation, customer service, and
compliance.
• Communicates the details of daily operations to the General Manager.
THE BAKERY BY ELEMENT 7: LABOR AND EMPLOYMENT PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
• Implements and oversees procedures related to opening and closing of the
retail store with the General Manager (specifically focused on retail floor).
• Stays informed and knowledgeable about state and local laws, regulations and
industry news.
• Performs inventory reconciliations daily, weekly, and as needed.
• Oversee the Retail Sales and Pick-Up orders as needed, ensuring prompt
delivery and quick order fulfillment.
Delivery Drivers – Delivery Drivers will initially be hired as Dispensary Technicians
and then trained on delivery procedures as the business stabilizes and the delivery
service is launched. We would envision some employees continuing to work across
both job roles in the future. Delivery Drivers MUST have a valid driver’s license and an
absolutely clean driving record. The Delivery Drivers will work off DUTCHIE, our
chosen delivery management and navigation software, in order to successfully
complete delivery orders. Delivery Drivers will be briefed on all incoming and outgoing
orders, proper addresses, and drop-off locations, product knowledge, delivery
efficiency, discreteness and safety. Delivery Drivers will be expected to exude
excellent customer service skills by personally greeting, thanking, and communicating
proactively with patients to strengthen loyalty. Delivery Driver Job Responsibilities:
• Loading, transporting, and delivering items to clients or businesses in a safe,
timely manner.
• Reviewing orders before and after delivery to ensure that orders are complete,
the charges are correct, and the customer is satisfied.
• Assisting with loading and unloading items from vehicles.
• Accepting payments for delivered items.
• Providing excellent customer service, answering questions, and handling
complaints from clients.
• Adhering to assigned routes and following time schedules.
• Abiding by all transportation laws and maintaining a safe driving record.
• Preparing reports and other documents relating to deliveries.
Job Descriptions - The Bakery by Element 7 has developed Job Descriptions for all
positions within the Company. Detailed Job Descriptions for all positions can be made
available at any time upon the request of the City. Such position descriptions have
been deployed successfully in the last three months to hire The Bakery by Element 7
staff in Fort Bragg and Rio Dell for operations commencing in December 2020. As
stated, in Fort Bragg, 100% of staff hired were locals, demonstrating our commitment
and ability to execute on this promise.
The Bakery by Element 7 has a comprehensive Employee Handbook in place to help
employees navigate through their employment with The Bakery by Element 7.
Employees are required to thoroughly understand the policies before commencing
employment and acknowledge their understanding (with annual refreshers) for key
policies including theft, harassment, sexual misconduct, customer service, and
equality.
THE BAKERY BY ELEMENT 7: LABOR AND EMPLOYMENT PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
as a bargaining agent. This provision shall not prohibit the Employer from
presenting its own package to the Employees.
2. The Union may engage in organizing efforts in non-work areas during Employees’
non-working times (before work, after work, or on meal or rest breaks) and/or
during such other periods as the parties may mutually agree upon, subject to
Employer’s safety and security plan.
3. Union and Employer understand and appreciate the unique work site
requirements for security and safety for the cannabis industry that Employer is
required by law to comply. Employer and Union agree that Union organizing
efforts must comply with all security and safety plans of Employer, local
regulations and/or requirements, County regulations and/or requirements, and
state regulations and/or requirements, and as otherwise required by law. Union
understands and agrees union representatives engaging in organizing efforts
and/or otherwise entering the premise of Employer must comply with Employer
safety and security protocols and policies. Employer will not obstruct the efforts
of Union to comply with Employer security and safety plan protocols. The Union
shall not disrupt the Employer’s business and/or violate any security or safety
regulations.
4. The Union agrees to communicate with employees in a positive manner and shall
not denigrate the Company, its managers, supervisors, agents or representatives.
The Union shall not present or portray the Employer in a bad light to employees
or to the public.
5. The Employer shall not present or portray the Union in a bad light to employees
or to the public.
6. The Employer may not engage in a lockout.
7. The union, and any employee it represents, will not engage in or encourage any
strikes, slowdowns, picketing, boycotts, work stoppages, any other economic
interference with the Employer’s business or other concerted activity.
A copy of our Labor Peace Agreement with UFCW is attached at the rear of this section
of the application.
2.8 Workforce Plan
In order to ensure the success of our hiring practices and goals, The Bakery by
Element 7 will contact local community-based organizations, work source centers,
local job fairs, and other such similar organizations to facilitate job outreach,
development, and placement services. Further, The Bakery by Element 7 will co-host
events and career fairs that will allow interested individuals to access about job
opportunities and meet with The Bakery by Element 7 team members one-on-one, and
apply in-person for available positions, thereby gaining a competitive edge for a
coveted position at our company. These events and career fairs will also aim to
demonstrate to target populations how their existing skills and experiences are
translatable to legal cannabis businesses. Not only do these events benefit The Bakery
by Element 7 and other employers, but more so the candidates; the candidates will
have access to an abundance of employers that are passionate and determined to
THE BAKERY BY ELEMENT 7: LABOR AND EMPLOYMENT PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
create diverse workplaces, and to provide opportunities for individuals that would
otherwise not be included or highlighted.
We will partner with the City of Fresno and the other licensed commercial cannabis
businesses that are awarded a license to host a job fair that is specifically and heavily
promoted to Fresno residents. This event would provide many benefits including,
introducing the residents to the new cannabis community, creating job opportunities to
the locals, and bringing the industry, City officials and residents together for a common
goal to enhance the unity of the community.
When job vacancies for advanced positions are available, such positions will be posted
in the employee breakroom and distributed to employees via email. In furtherance of
our culture of loyalty, we will seek to internally promote our employees whenever
possible. Our employees can be best suited and qualified to move upward through the
company because of their specific knowledge and experience of our company culture,
operations, needs, potential, opportunities for growth, and how we can continue to be
an asset to the local community. To ensure that our employees are optimal options for
advanced position in the company we will provide them with training and education
opportunities, and mentorship programs.
After implementing internal promotion procedures, participating in events and career
fairs, and partnering with organizations, then The Bakery by Element 7 will post job
openings through our website, Indeed, Monster, Google, Hire-a-Hero, and other
recruiting websites to ensure wide distribution. Even with the wide online distribution
of job openings our commitment to local hiring and diversity will apply.
2.8.1 Commitment to Local Hiring
The Bakery by Element 7 is excited about the opportunity to assist in growing the local
economy and providing jobs to residents of Fresno. The Bakery by Element 7 is
committed to ensuring that at least 75% of the retail facility is managed and staffed by
residents of Fresno and/or Fresno County. By employing locals, The Bakery by
Element 7 will be able to provide immaculate service to the local community because
we will better understand the needs and concerns of the residents, many of whom are
Latino, a community we actively support through 'Latinos 4 Cannabis', a cannabis
advocacy group focused on inclusion in the cannabis industry (The Bakery by Element
7 provides financial funding and job assistance programs to this organization in Los
Angeles). Local employment and support for local businesses ensures Fresno and its
residents will flourish economically. At our Fort Bragg facility, our goal was to hire
75% of locals and we currently have 100% of our staff hired from the City of Fort
Bragg.
The Bakery by Element 7 has attached Letters of Intent below from 9 individuals
seeking employment with The Bakery by Element 7 in Fresno – these Letters of Intent
were secured in November 2020 as we conducted outreach activities in the local
community.
THE BAKERY BY ELEMENT 7: LABOR AND EMPLOYMENT PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
2.8.2 Commitment to Apprenticeships & Continuing Education Compensation
Communities across America need more young leaders to step up and lead their
communities. To assist with this, The Bakery by Element 7 will also create a local
internship and mentorship program that supports two (2) young adults aged 21-24
annually who have had issues with cannabis crimes, and will mentor them in small
cannabis business management, compliance, and leadership. Our view with this
program to provide a pathway for young people to be educated about the industry, get
the training and experience in the workplace that they need to secure jobs and then be
able to confidently move on to a senior management position within The Bakery by
Element 7’s business.
As stated previously, Employees that have been employed by at least 12 months will
be able to qualify for Sponsored Continued Professional Advancement (fully paid for
by The Bakery by Element 7). Education and training are a significant component to
personal advancement and success. Employees who desire to complete certifications,
obtain degrees, or further specialized skills through training can apply to receive
funding to cover the costs of such programs. All team members who are enrolled in
classes that can promote their knowledge of any and all aspects of the cannabis
industry (human resources, business, law, security, engineering, marketing and
advertising, agriculture, etc.) will be provided with an educational stipend of
annually for external relevant programs.
Every time an employee completes mandatory or voluntary training, they will be
eligible for a per hour wage increase, with training wage increases capped
at $ annually. As an example, by completing 4 training programs in the first
year of employment, employees will be able to increase their starting salary from
per hour.
THE BAKERY BY ELEMENT 7: LABOR AND EMPLOYMENT PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
- Relevant SOP’s for manufacturing and processing operations, labor and
employment, security, safety, inventory tracking, and all other cannabis facility
SOP’s to manage the facility compliantly and legally.
- Small storage rooms for the entrepreneur or local business operating in the Lab
so that sensitive items and cannabis products can be compliantly stored.
- Full ‘Facilities Management’ oversight by The Bakery by Element 7 including
janitorial services and centralized utilities.
In addition, the local equity entrepreneur will have access to Element 7 team for R&D,
consumer research, and industry trends; access to ‘experts’ within the Element 7 team
including marketing, sales, and operations experts; and a facilitated training program
that meets the needs and requirements of these individuals and the business they are
developing.
Products manufactured and processed at this E7 EQ HUB, along with other brands
and products from social equity business owners and entrepreneurs in Fresno will be
featured in a special ‘Equity Grown’ merchandizing section in The Bakery by Element
7’s Fresno dispensary, and eventually, in every licensed dispensary owned and
operated by Element 7 in the State of California.
The entrepreneur will run through a full two (2) year rent-free cycle at the E7 EQ HUB
before a new entrepreneur is chosen for successive placements within the Hub.
Local Equity at The Bakery by Element 7 is not about ‘tokenism’ or committing to a
program because local legislation forces us to – we take this opportunity seriously and
are committed to identifying and nurturing local cannabis entrepreneurs that can build
a future for themselves and their families through a sustainable and supported
cannabis initiative.
As demonstrated by the expungement clinics we have now held in Fresno, Illinois (3
events held), Los Angeles, Long Beach, and by sponsoring the social equity bill that
was passed into legislation in the State of Michigan, The Bakery by Element 7 is a
company committed to change, diversity, and inclusion.
Summary
At The Bakery by Element 7 we aspire to create careers, not jobs. We will do this by
recruiting, training, retaining, and promoting great talent in our business. This not only
THE BAKERY BY ELEMENT 7: LABOR AND EMPLOYMENT PLAN
Material on this page is requested to be exempt from disclosure under FOIA because it contains critical infrastructure
information highly confidential security information and trade secrets.
creates a competitive advantage but will ensure that we are seen to be continuously
thinking and acting locally.
We are proud of our active partnership with the UFCW and are looking to create a
unionized business in Fresno that continuously evolves and improves its labor
practices. We will do this by engaging with our employees, listening to them as they
voice their concerns, ideas, and opportunities for growth.
We believe that the E7 EQ HUB could be a model for other cities across California to
adopt in the future – proven cannabis operators partnering with aspiring cannabis
entrepreneurs to sustainably guide them into the industry where they can grow their
business and become a local success story. Ideas like this not only change individual
lives in a very meaningful and positive way – they also have the potential to
dramatically change and improve the industry we operate within.
We are excited about partnering with the City of Fresno in 2021 to bring these
programs to the local community to drive real and meaningful local equity and
employment opportunities.
Zoning Inquiry P20-04523
741 East Olive Avenue
Page 2
December 4, 2020
The subject property is not located within 800 feet of the property boundary of any of the
above-mentioned uses. The subject building meets the separation requirements,
per Section 15-2739.B.1.b of the FMC, for a cannabis retail business.
3. Prior to commencing operations, a cannabis retail business must obtain a Cannabis
Conditional Use Permit from the Planning and Development Department per Section 15-
2739.N of the FMC.
4. No more than two cannabis retail businesses may be located in any one Council District.
If more than 14 are ever authorized by Council (more than two per Council District), they
shall be dispersed evenly by Council District.
The subject property is in Council District 1. There are currently no cannabis retail
businesses located in Council District 1. This location requirement is satisfied for a
cannabis retail business.
Please review the entirety of Article 33, Chapter 9 (Cannabis Retail Business and
Commercial Cannabis), and Section 15-2739 (Adult Use and Medicinal Cannabis Retail
Business and Commercial Cannabis Business) of the FMC to understand other
requirements of cannabis retail businesses, including but not limited to, application
requirements, signage, etc.
This information was researched by the undersigned per the zoning request. The undersigned
certifies that the above information contained herein is believed to be accurate and is based
upon, or relates to, the information supplied by the requestor. The City of Fresno assumes no
liability for errors and omissions. All information was obtained from public records held by the
Planning and Development Department.
A copy of the Fresno Municipal Code may be obtained by contacting the City Clerk’s office at
559-621-7650. The Fresno Municipal Code may also be searched on the Internet, free of
charge, by going to www.fresno.gov. If you have questions regarding this matter, please
contact me by telephone at 559-621-8038 or at Marisela.Martinez@fresno.gov.
Cordially,
Marisela Martinez, Planner I
Development Services Division
Planning and Development Department
Enclosed: Site Plan – 741 East Olive Avenue