HomeMy WebLinkAbout104.016 - Public Information Officer TeamEffective Date: October 2017 Section 104.016
Current Revision Date: 3/21/2022 ADA
Next Revision (2) Date: 3/21/2024 Page 1 of 2
100 Administrative Manual
SECTION 104.016 PUBLIC INFORMATION OFFICER TEAM
PURPOSE
To provide policies and guidelines for coordinating and disseminating information to
the public on behalf of the Department. The policy will be modified and expanded as
necessary.
APPLICATION
The Department’s public information officer (PIO) will provide timely and accurate
information to keep the Mayor, Council, staff, and community apprised of pertinent issues,
services, and events.
OPERATIONAL POLICY
The PIO will utilize appropriate and effective means to communicate messages to both
general and target audiences. The guidelines achieve the Department’s
communications objectives and facilitate a successful working relationship with the
local and regional media.
OPERATIONAL GUIDELINE
The Department recognizes that an effective public information program is a critical
component of routine operations. This section establishes policy and procedures and
ensures the highest quality program within available resources. This has been
established within the framework of the overall public information program for the City
of Fresno.
PROCESS
The Department will maintain a PIO team. The Department’s PIO team will report to
the Fire Chief and provide policy guidance pertaining to the following issues:
Fresno City Fire Department
Effective Date: October 2017 Section 104.016
Current Revision Date: 3/21/2022 ADA
Next Revision (2) Date: 3/21/2024 Page 2 of 2
When speaking to the media, PIOs must remember they are always
on the record and shall provide only factual information.
When possible, PIOs shall answer in a positive manner, especially
regarding the Department’s personnel and resource levels.
PIOs shall attempt to incorporate a public service announcement
(PSA) into the interview.
Speculations, personal opinions, and/or editorializing shall not be
included in media responses.
PIOs shall fully utilize the news and special interest media, the City
cable television channel, and City website as effective means of
communicating with citizens and target groups (including business
sector, community leaders, homeowners’ groups, City employees).
PIOs shall facilitate the timely flow of public information to appropriate
media through an effective internal process maximizing message
consistency and factual accuracy.
INFORMATION
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DEFINITIONS
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CROSS-REFERENCES
No cross-references recognized.